M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div>
- Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/a><\/li>
- T\u1ea7m quan tr\u1ecdng c\u1ee7a qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c<\/a><\/li>
- Quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi: 9 b\u01b0\u1edbc ch\u00ednh<\/a><\/li>
- Top 10 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi cho n\u0103m 2023<\/a><\/li><\/ul><\/div><\/div><\/div><\/div>
Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/h2>\n
Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra, ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi gi\u00fap t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh cho l\u1ee3i th\u1ebf c\u1ea1nh tranh. <\/span><\/p>\n
N\u00f3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 giai \u0111o\u1ea1n kh\u00e1c nhau, bao g\u1ed3m l\u00ean \u00fd t\u01b0\u1edfng<\/a> , \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn \u00fd t\u01b0\u1edfng, ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o m\u1eabu, th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng khuy\u1ebfn kh\u00edch v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ed5i m\u1edbi, c\u0169ng nh\u01b0 thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh v\u00e0 c\u01a1 c\u1ea5u \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n
- \n
- Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean \u0111\u1ed5i m\u1edbi c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c tr\u1ecdng t\u00e2m \u0111\u1ec3 \u0111\u1ed5i m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/a> , \u0111\u1ed5i m\u1edbi quy tr\u00ecnh<\/a> ho\u1eb7c \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh<\/a> .<\/span><\/li>\n<\/ul>\n
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- T\u1ea1o \u00fd t\u01b0\u1edfng:<\/strong> Khuy\u1ebfn kh\u00edch t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi t\u1eeb c\u1ea3 ngu\u1ed3n b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 phi\u00ean \u0111\u1ed9ng n\u00e3o, ch\u01b0\u01a1ng tr\u00ecnh g\u1ee3i \u00fd c\u1ee7a nh\u00e2n vi\u00ean, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> , nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u00e0 c\u1ed9ng t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ho\u1eb7c chuy\u00ean gia.<\/span><\/li>\n<\/ul>\n
- \n
- \u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn \u00fd t\u01b0\u1edfng:<\/strong> \u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng \u00fd t\u01b0\u1edfng c\u00f3 tri\u1ec3n v\u1ecdng nh\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. Nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 nghi\u00ean c\u1ee9u kh\u1ea3 thi, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u01b0\u1eddng h\u1ee3p kinh doanh, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o nguy\u00ean m\u1eabu:<\/strong> Chuy\u1ec3n \u0111\u1ed5i c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00e3 ch\u1ecdn th\u00e0nh nguy\u00ean m\u1eabu h\u1eefu h\u00ecnh ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u (MVP). Giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c tinh ch\u1ec9nh kh\u00e1i ni\u1ec7m, ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, th\u1eed nghi\u1ec7m v\u00e0 l\u1eb7p l\u1ea1i \u0111\u1ec3 t\u1ea1o ra m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi.<\/span><\/li>\n<\/ul>\n
- \n
- Ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng:<\/strong> \u0110\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh s\u00e1ng t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, ph\u00e2n ph\u1ed1i v\u00e0 ph\u00e1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi<\/a> . N\u00f3 c\u0169ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c xem x\u00e9t vi\u1ec7c b\u1ea3o v\u1ec7 s\u1edf h\u1eefu tr\u00ed tu\u1ec7, tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ho\u1eb7c c\u1ed9ng t\u00e1c ti\u1ec1m n\u0103ng.<\/span><\/li>\n<\/ul>\n
- \n
- Tri\u1ec3n khai v\u00e0 \u00e1p d\u1ee5ng:<\/strong> \u0110\u1ea3m b\u1ea3o tri\u1ec3n khai v\u00e0 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng \u0111\u1ed5i m\u1edbi<\/a> trong t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd thay \u0111\u1ed5i, \u0111\u00e0o t\u1ea1o v\u00e0 t\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a h\u1ed7 tr\u1ee3 khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<\/ul>\n
Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi m\u1ed9t n\u1ec1n v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c h\u1ed7 tr\u1ee3, th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o<\/a> , ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 h\u1ee3p t\u00e1c. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat nh\u00e2n vi\u00ean \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9, th\u00fac \u0111\u1ea9y tinh th\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m \u0111a ch\u1ee9c n\u0103ng v\u00e0 cung c\u1ea5p c\u00e1c ngu\u1ed3n l\u1ef1c, c\u00f4ng c\u1ee5 v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi.<\/span><\/p>\n
T\u1ea7m quan tr\u1ecdng c\u1ee7a qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c<\/h2>\n
![\"T\u1ea7m](\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/innovation-management-descriptive-2-scaled.jpg\")
<\/p>\nQu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi c\u00f3 t\u1ea7m quan tr\u1ecdng l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c v\u00ec m\u1ed9t s\u1ed1 l\u00fd do:<\/span><\/p>\n
1. L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/b><\/strong><\/p>\n
Trong b\u1ed1i c\u1ea3nh kinh doanh thay \u0111\u1ed5i nhanh ch\u00f3ng ng\u00e0y nay, c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n ph\u1ea3i \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7. Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi cho ph\u00e9p c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh \u0111\u1ed9c \u0111\u00e1o<\/a> gi\u00fap ph\u00e2n bi\u1ec7t ch\u00fang v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u00f3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n
2. T\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng<\/b><\/strong><\/p>\n
\u0110\u1ed5i m\u1edbi<\/a> l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh. Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi cho ph\u00e9p c\u00e1c c\u00f4ng ty kh\u00e1m ph\u00e1 nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi, tham gia v\u00e0o c\u00e1c ng\u00e0nh m\u1edbi v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd.<\/span><\/p>\n
3. Th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i<\/b><\/strong><\/p>\n
4. C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 n\u0103ng su\u1ea5t<\/b><\/strong><\/p>\n
5. S\u1ef1 g\u1eafn k\u1ebft v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean<\/b><\/strong><\/p>\n
Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n vi\u00ean t\u00e0i n\u0103ng l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c. Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi mang l\u1ea1i cho nh\u00e2n vi\u00ean c\u01a1 h\u1ed9i \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng, s\u00e1ng t\u1ea1o v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a. N\u00f3 th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> , h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c v\u00e0 trao quy\u1ec1n. C\u00e1c t\u1ed5 ch\u1ee9c \u01b0u ti\u00ean qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi th\u01b0\u1eddng thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n
6. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/strong><\/p>\n
Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed5i m\u1edbi, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m n\u00e2ng cao cho kh\u00e1ch h\u00e0ng<\/a> , c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi cho ph\u00e9p c\u00e1c c\u00f4ng ty lu\u00f4n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u00e1p \u1ee9ng ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n
7. T\u00ednh b\u1ec1n v\u1eefng l\u00e2u d\u00e0i<\/b><\/strong><\/p>\n
C\u00e1c t\u1ed5 ch\u1ee9c \u00e1p d\u1ee5ng qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u1ebd c\u00f3 v\u1ecb th\u1ebf t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 b\u1ec1n v\u1eefng l\u00e2u d\u00e0i. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi<\/a> v\u00e0 ph\u00e1t tri\u1ec3n, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng, duy tr\u00ec t\u00ednh ph\u00f9 h\u1ee3p v\u00e0 tr\u00e1nh s\u1ef1 tr\u00ec tr\u1ec7. Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi khuy\u1ebfn kh\u00edch t\u01b0 duy c\u1ea7u ti\u1ebfn v\u00e0 v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> , \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c t\u1ed5 ch\u1ee9c lu\u00f4n ki\u00ean c\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><\/p>\n
T\u00f3m l\u1ea1i, qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n m\u1ea1nh trong m\u00f4i tr\u01b0\u1eddng kinh doanh n\u0103ng \u0111\u1ed9ng. N\u00f3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng, th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng c\u1ea1nh tranh, n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch qu\u1ea3n l\u00fd s\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i v\u00e0 t\u1ea1o ra v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi lan t\u1ecfa kh\u1eafp to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c.<\/span><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: \u0110\u1ed5i m\u1edbi kinh doanh l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/span><\/p>\n
Quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi: 9 b\u01b0\u1edbc ch\u00ednh<\/h2>\n
Quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t s\u1ed1 b\u01b0\u1edbc ho\u1eb7c giai \u0111o\u1ea1n. M\u1eb7c d\u00f9 c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o t\u1ed5 ch\u1ee9c v\u00e0 b\u1ed1i c\u1ea3nh, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c giai \u0111o\u1ea1n chung li\u00ean quan \u0111\u1ebfn quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi:<\/span><\/p>\n
B\u01b0\u1edbc 1. X\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i<\/b><\/strong><\/p>\n
B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e1ch th\u1ee9c ho\u1eb7c c\u01a1 h\u1ed9i m\u00e0 t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi gi\u1ea3i quy\u1ebft th\u00f4ng qua \u0111\u1ed5i m\u1edbi<\/a> . \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9. M\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c m\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a.<\/span><\/p>\n
B\u01b0\u1edbc 2. T\u1ea1o \u00fd t\u01b0\u1edfng<\/b><\/strong><\/p>\n
Trong giai \u0111o\u1ea1n n\u00e0y, c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c ho\u1eb7c c\u01a1 h\u1ed9i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c bu\u1ed5i \u0111\u1ed9ng n\u00e3o, c\u00e1c cu\u1ed9c thi \u00fd t\u01b0\u1edfng, ch\u01b0\u01a1ng tr\u00ecnh g\u1ee3i \u00fd nh\u00e2n vi\u00ean, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> , ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> ho\u1eb7c c\u1ed9ng t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i. Tr\u1ecdng t\u00e2m l\u00e0 t\u1ea1o ra nhi\u1ec1u \u00fd t\u01b0\u1edfng \u0111a d\u1ea1ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u00e1n x\u00e9t hay \u0111\u00e1nh gi\u00e1.<\/span><\/p>\n
B\u01b0\u1edbc 4. Ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng<\/b><\/strong><\/p>\n
Sau khi nh\u1eefng \u00fd t\u01b0\u1edfng h\u1ee9a h\u1eb9n nh\u1ea5t \u0111\u01b0\u1ee3c ch\u1ecdn, ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00eam th\u00e0nh c\u00e1c \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng. Giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c s\u00e0ng l\u1ecdc c\u00e1c \u00fd t\u01b0\u1edfng, ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> , t\u1ea1o nguy\u00ean m\u1eabu v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt. M\u1ee5c ti\u00eau l\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng ph\u00e1c th\u1ea3o tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/span><\/p>\n
B\u01b0\u1edbc 5. Ph\u00e1t tri\u1ec3n \u0111\u1ec1 \u00e1n kinh doanh <\/b><\/strong><\/p>\n
M\u1ed9t \u0111\u1ec1 \u00e1n kinh doanh \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng c\u1ee7a \u0111\u1ed5i m\u1edbi. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, doanh thu ti\u1ec1m n\u0103ng, \u01b0\u1edbc t\u00ednh chi ph\u00ed, d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh, r\u1ee7i ro v\u00e0 l\u1ee3i \u00edch. \u0110\u1ec1 \u00e1n kinh doanh gi\u00fap nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh \u0111\u00e1nh gi\u00e1 li\u1ec7u s\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c hay kh\u00f4ng v\u00e0 li\u1ec7u n\u00f3 c\u00f3 \u0111\u00e1ng theo \u0111u\u1ed5i hay kh\u00f4ng.<\/span><\/p>\n
B\u01b0\u1edbc 6. Ph\u00e1t tri\u1ec3n v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/strong><\/p>\n
N\u1ebfu \u0111\u1ec1 \u00e1n kinh doanh \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, \u0111\u1ed5i m\u1edbi s\u1ebd chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1i ni\u1ec7m th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh h\u1eefu h\u00ecnh. Nguy\u00ean m\u1eabu ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u (MVP) \u0111\u01b0\u1ee3c t\u1ea1o v\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> , x\u00e1c th\u1ef1c c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u1ea3i ti\u1ebfn ti\u1ec1m n\u0103ng. Th\u1eed nghi\u1ec7m l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 s\u00e0ng l\u1ecdc c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n
B\u01b0\u1edbc 7. Tri\u1ec3n khai v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a<\/b><\/strong><\/p>\n
S\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c ch\u00ednh th\u1ee9c tung ra th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. \u0110\u00e1nh gi\u00e1 sau khi ra m\u1eaft bao g\u1ed3m vi\u1ec7c gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed5i m\u1edbi, thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> , \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a \u0111\u1ed5i m\u1edbi<\/a> trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a n\u00f3. D\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1, nh\u1eefng c\u1ea3i ti\u1ebfn ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n
\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t quy tr\u00ecnh tuy\u1ebfn t\u00ednh v\u00e0 c\u00e1c giai \u0111o\u1ea1n \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf tr\u00ean c\u00f3 th\u1ec3 ch\u1ed3ng ch\u00e9o ho\u1eb7c l\u1eb7p l\u1ea1i t\u00f9y thu\u1ed9c v\u00e0o b\u1ed1i c\u1ea3nh \u0111\u1ed5i m\u1edbi<\/a> c\u1ee5 th\u1ec3 v\u00e0 t\u1ed5 ch\u1ee9c. T\u00ednh linh ho\u1ea1t, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 s\u1eb5n s\u00e0ng h\u1ecdc h\u1ecfi t\u1eeb c\u1ea3 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi hi\u1ec7u qu\u1ea3.<\/span><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: \u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/span><\/p>\n
Top 10 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi cho n\u0103m 2023<\/h2>\n
![\"Top](\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/innovation-management-descriptive-1-1200x750.jpg\")
<\/p>\nQu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c duy tr\u00ec t\u00ednh c\u1ea1nh tranh v\u00e0 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi v\u00e0o n\u0103m 2023:<\/span><\/p>\n
1. Nu\u00f4i d\u01b0\u1ee1ng V\u0103n h\u00f3a \u0110\u1ed5i m\u1edbi:<\/strong> T\u1ea1o ra v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c \u0111\u1ed5i m\u1edbi<\/a> nh\u1eb1m khuy\u1ebfn kh\u00edch v\u00e0 khen th\u01b0\u1edfng s\u1ef1 \u0111\u1ed5i m\u1edbi. Th\u00fac \u0111\u1ea9y s\u1ef1 c\u1edfi m\u1edf, h\u1ee3p t\u00e1c v\u00e0 s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng v\u00e0 cung c\u1ea5p cho h\u1ecd c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft.<\/span><\/p>\n
4. Tri\u1ec3n khai c\u00e1c Ph\u01b0\u01a1ng ph\u00e1p Agile:<\/strong> C\u00e1c ph\u01b0\u01a1ng ph\u00e1p linh ho\u1ea1t, ch\u1eb3ng h\u1ea1n nh\u01b0 Scrum ho\u1eb7c Kanban<\/a> , c\u00f3 th\u1ec3 n\u00e2ng cao qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn l\u1eb7p l\u1ea1i v\u00e0 linh ho\u1ea1t \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi c\u00e1c y\u00eau c\u1ea7u thay \u0111\u1ed5i v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> , d\u1eabn \u0111\u1ebfn chu k\u1ef3 \u0111\u1ed5i m\u1edbi nhanh h\u01a1n.<\/span><\/p>\n
7. Ph\u00e1t tri\u1ec3n H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd \u00dd t\u01b0\u1edfng:<\/strong> Tri\u1ec3n khai m\u1ed9t h\u1ec7 th\u1ed1ng m\u1ea1nh m\u1ebd \u0111\u1ec3 n\u1eafm b\u1eaft, \u0111\u00e1nh gi\u00e1 v\u00e0 \u01b0u ti\u00ean c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c. S\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd \u00fd t\u01b0\u1edfng<\/a> , h\u1ed9p g\u1ee3i \u00fd, hackathons ho\u1eb7c th\u1eed th\u00e1ch \u0111\u1ed5i m\u1edbi \u0111\u1ec3 thu th\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n
10. \u0110o l\u01b0\u1eddng v\u00e0 khen th\u01b0\u1edfng s\u1ef1 \u0111\u1ed5i m\u1edbi:<\/strong> Thi\u1ebft l\u1eadp c\u00e1c th\u01b0\u1edbc \u0111o \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. Xem x\u00e9t c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra, tri\u1ec3n khai th\u00e0nh c\u00f4ng \u00fd t\u01b0\u1edfng, doanh thu t\u1eeb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean. Ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi<\/a> .<\/span><\/p>\n
H\u00e3y nh\u1edb r\u1eb1ng, qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 l\u1ea1i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 th\u00f4ng tin chi ti\u1ebft n\u1ed9i b\u1ed9 \u0111\u1ec3 lu\u00f4n d\u1eabn \u0111\u1ea7u v\u1ec1 \u0111\u1ed5i m\u1edbi v\u00e0o n\u0103m 2023 v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/span><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"\n
Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra, ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng cho t\u1ed5 ch\u1ee9c. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t b\u1eb1ng c\u00e1c v\u00ed d\u1ee5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale\" \/>\n<meta property=\"og:description\" content=\"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra, ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng cho t\u1ed5 ch\u1ee9c. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t b\u1eb1ng c\u00e1c v\u00ed d\u1ee5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-26T17:37:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T11:33:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/innovation-management-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t\",\"datePublished\":\"2023-06-26T17:37:32+00:00\",\"dateModified\":\"2025-05-13T11:33:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/\"},\"wordCount\":5683,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/innovation-management-cover.jpg\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/\",\"name\":\"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/innovation-management-cover.jpg\",\"datePublished\":\"2023-06-26T17:37:32+00:00\",\"dateModified\":\"2025-05-13T11:33:33+00:00\",\"description\":\"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra, ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng cho t\u1ed5 ch\u1ee9c. 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T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t b\u1eb1ng c\u00e1c v\u00ed d\u1ee5.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/","og_locale":"vi_VN","og_type":"article","og_title":"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale","og_description":"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra, ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng cho t\u1ed5 ch\u1ee9c. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t b\u1eb1ng c\u00e1c v\u00ed d\u1ee5.","og_url":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/","og_site_name":"IdeaScale","article_publisher":"https:\/\/www.facebook.com\/ideascale","article_published_time":"2023-06-26T17:37:32+00:00","article_modified_time":"2025-05-13T11:33:33+00:00","og_image":[{"width":576,"height":384,"url":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/innovation-management-cover.jpg","type":"image\/jpeg"}],"author":"Moinul Alam","twitter_card":"summary_large_image","twitter_creator":"@ideascale","twitter_site":"@ideascale","twitter_misc":{"Written by":"Moinul Alam","Est. reading time":"28 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/#article","isPartOf":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/"},"author":{"name":"Moinul Alam","@id":"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373"},"headline":"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t","datePublished":"2023-06-26T17:37:32+00:00","dateModified":"2025-05-13T11:33:33+00:00","mainEntityOfPage":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/"},"wordCount":5683,"publisher":{"@id":"http:\/\/ideascale.com\/vi\/#organization"},"image":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/innovation-management-cover.jpg","articleSection":["viblog"],"inLanguage":"vi-VN"},{"@type":"WebPage","@id":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/","url":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/","name":"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale","isPartOf":{"@id":"http:\/\/ideascale.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/#primaryimage"},"image":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/innovation-management-cover.jpg","datePublished":"2023-06-26T17:37:32+00:00","dateModified":"2025-05-13T11:33:33+00:00","description":"Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra, ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng cho t\u1ed5 ch\u1ee9c. 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- Tri\u1ec3n khai v\u00e0 \u00e1p d\u1ee5ng:<\/strong> \u0110\u1ea3m b\u1ea3o tri\u1ec3n khai v\u00e0 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng \u0111\u1ed5i m\u1edbi<\/a> trong t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd thay \u0111\u1ed5i, \u0111\u00e0o t\u1ea1o v\u00e0 t\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a h\u1ed7 tr\u1ee3 khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<\/ul>\n
- Ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng:<\/strong> \u0110\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh s\u00e1ng t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, ph\u00e2n ph\u1ed1i v\u00e0 ph\u00e1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi<\/a> . N\u00f3 c\u0169ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c xem x\u00e9t vi\u1ec7c b\u1ea3o v\u1ec7 s\u1edf h\u1eefu tr\u00ed tu\u1ec7, tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ho\u1eb7c c\u1ed9ng t\u00e1c ti\u1ec1m n\u0103ng.<\/span><\/li>\n<\/ul>\n
- Ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o nguy\u00ean m\u1eabu:<\/strong> Chuy\u1ec3n \u0111\u1ed5i c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00e3 ch\u1ecdn th\u00e0nh nguy\u00ean m\u1eabu h\u1eefu h\u00ecnh ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u (MVP). Giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c tinh ch\u1ec9nh kh\u00e1i ni\u1ec7m, ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, th\u1eed nghi\u1ec7m v\u00e0 l\u1eb7p l\u1ea1i \u0111\u1ec3 t\u1ea1o ra m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi.<\/span><\/li>\n<\/ul>\n
- \u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn \u00fd t\u01b0\u1edfng:<\/strong> \u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng \u00fd t\u01b0\u1edfng c\u00f3 tri\u1ec3n v\u1ecdng nh\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. Nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 nghi\u00ean c\u1ee9u kh\u1ea3 thi, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u01b0\u1eddng h\u1ee3p kinh doanh, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng.<\/span><\/li>\n<\/ul>\n
- T\u1ea1o \u00fd t\u01b0\u1edfng:<\/strong> Khuy\u1ebfn kh\u00edch t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi t\u1eeb c\u1ea3 ngu\u1ed3n b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 phi\u00ean \u0111\u1ed9ng n\u00e3o, ch\u01b0\u01a1ng tr\u00ecnh g\u1ee3i \u00fd c\u1ee7a nh\u00e2n vi\u00ean, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> , nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u00e0 c\u1ed9ng t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ho\u1eb7c chuy\u00ean gia.<\/span><\/li>\n<\/ul>\n
- Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean \u0111\u1ed5i m\u1edbi c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c tr\u1ecdng t\u00e2m \u0111\u1ec3 \u0111\u1ed5i m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/a> , \u0111\u1ed5i m\u1edbi quy tr\u00ecnh<\/a> ho\u1eb7c \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh<\/a> .<\/span><\/li>\n<\/ul>\n