{"id":81881,"date":"2023-07-15T10:04:35","date_gmt":"2023-07-15T14:04:35","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/chien-luoc-doi-moi-la-gi\/"},"modified":"2025-05-13T07:33:25","modified_gmt":"2025-05-13T11:33:25","slug":"chien-luoc-doi-moi-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, khu\u00f4n kh\u1ed5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Innovation_Strategy\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai, h\u01b0\u1edbng d\u1eabn h\u1ecd khai th\u00e1c kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh. \u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, n\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t l\u1ed9 tr\u00ecnh n\u0103ng \u0111\u1ed9ng, \u0111i\u1ec1u ph\u1ed1i s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c b\u00ean ngo\u00e0i \u0111\u1ec3 t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1. La b\u00e0n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch; n\u00f3 l\u00e0 ch\u1ea5t x\u00fac t\u00e1c cho s\u1ef1 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 c\u1ed1t l\u00f5i, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi hi\u1ec7u qu\u1ea3 bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c d\u1ef1 \u00e1n m\u1ed9t c\u00e1ch t\u1ec9 m\u1ec9, t\u1ea1o ra s\u1ef1 c\u00e2n b\u1eb1ng tinh t\u1ebf gi\u1eefa l\u1ee3i \u00edch ng\u1eafn h\u1ea1n v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n. N\u00f3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c, nu\u00f4i d\u01b0\u1ee1ng danh m\u1ee5c \u0111\u1ed5i m\u1edbi, t\u1eeb c\u1ea3i ti\u1ebfn gia t\u0103ng \u0111\u1ebfn \u0111\u1ed9t ph\u00e1 mang t\u00ednh \u0111\u1ed9t ph\u00e1. C\u00e1ch ti\u1ebfp c\u1eadn danh m\u1ee5c \u0111\u1ea7u t\u01b0 n\u00e0y \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng, th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c v\u01b0\u1ee3t l\u00ean tr\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">s\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> v\u00e0o c\u01a1 c\u1ea5u ho\u1ea1t \u0111\u1ed9ng, c\u00e1c t\u1ed5 ch\u1ee9c s\u1ebd m\u1edf ra m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean kh\u00e9o l\u00e9o v\u0129nh vi\u1ec5n, \u0111\u01b0a h\u1ecd l\u00ean v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong ng\u00e0nh c\u1ee7a m\u00ecnh. Vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o s\u1ebd th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n m\u1edbi v\u00e0 \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ed9 tr\u00ecnh\u2014n\u00f3 l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c bi\u1ebfn \u0111\u1ed5i th\u00fac \u0111\u1ea9y c\u00e1c t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi s\u1ef1 xu\u1ea5t s\u1eafc, \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c ng\u00e0nh v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ea1i th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><strong><b>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh sau:<\/b><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea7m nh\u00ecn v\u00e0 M\u1ee5c ti\u00eau:  <\/b><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng nh\u1eb1m x\u00e1c \u0111\u1ecbnh tr\u1ea1ng th\u00e1i \u0111\u1ed5i m\u1edbi mong mu\u1ed1n trong t\u01b0\u01a1ng lai c\u1ee7a t\u1ed5 ch\u1ee9c. N\u00f3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau cho s\u1ef1 \u0111\u1ed5i m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c n\u00e2ng cao <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> .<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh:<\/b><span style=\"font-weight: 400;\">  Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi ph\u1ea3i \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c. N\u00f3 c\u1ea7n b\u1ed5 sung v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c r\u1ed9ng h\u01a1n c\u1ee7a t\u1ed5 ch\u1ee9c. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi h\u01b0\u1edbng t\u1edbi c\u00e1c l\u0129nh v\u1ef1c t\u1ea1o ra l\u1ee3i th\u1ebf chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u1ed5i m\u1edbi:  <\/b><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd danh m\u1ee5c c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. N\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 \u01b0u ti\u00ean c\u00e1c d\u1ef1 \u00e1n, c\u00e2n b\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n, \u0111\u1ed3ng th\u1eddi ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c cho c\u00e1c lo\u1ea1i h\u00ecnh \u0111\u1ed5i m\u1edbi kh\u00e1c nhau (v\u00ed d\u1ee5: <a href=\"https:\/\/ideascale.com\/blog\/incremental-innovation\/\">t\u0103ng d\u1ea7n<\/a> , <a href=\"https:\/\/ideascale.com\/blog\/what-is-disruptive-innovation\/\">\u0111\u1ed9t ph\u00e1<\/a> , <a href=\"https:\/\/ideascale.com\/blog\/sustainable-innovation\/\">b\u1ec1n v\u1eefng<\/a> ). Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 danh m\u1ee5c \u0111\u1ea7u t\u01b0 nh\u1eb1m t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c:  <\/b><span style=\"font-weight: 400;\">M\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c. N\u00f3 x\u00e1c \u0111\u1ecbnh vi\u1ec7c ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh, con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ea3m b\u1ea3o c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c d\u00e0nh ri\u00eang cho \u0111\u1ed5i m\u1edbi, bao g\u1ed3m t\u00e0i tr\u1ee3 cho nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 \u0111\u00e0o t\u1ea1o.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi v\u00e0 l\u00e3nh \u0111\u1ea1o:  <\/b><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-culture-of-innovation\/\">v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ed5i m\u1edbi th\u00e0nh c\u00f4ng. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1c th\u1ea3o c\u00e1c gi\u00e1 tr\u1ecb, h\u00e0nh vi v\u00e0 th\u1ef1c ti\u1ec5n c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi trong t\u1ed5 ch\u1ee9c. N\u00f3 th\u00fac \u0111\u1ea9y t\u01b0 duy th\u1eed nghi\u1ec7m, ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c. L\u00e3nh \u0111\u1ea1o \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y v\u00e0 h\u1ed7 tr\u1ee3 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed5i m\u1edbi, m\u00f4 h\u00ecnh h\u00f3a c\u00e1c h\u00e0nh vi mong mu\u1ed1n v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng khuy\u1ebfn kh\u00edch v\u00e0 khen th\u01b0\u1edfng s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u1ee3p t\u00e1c v\u00e0 h\u1ee3p t\u00e1c:  <\/b><span style=\"font-weight: 400;\">H\u1ee3p t\u00e1c v\u00e0 h\u1ee3p t\u00e1c c\u00f3 th\u1ec3 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng chuy\u00ean m\u00f4n, ngu\u1ed3n l\u1ef1c v\u00e0 m\u1ea1ng l\u01b0\u1edbi b\u00ean ngo\u00e0i. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p, t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u, kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c. N\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 ch\u1ebf <a href=\"https:\/\/ideascale.com\/blog\/what-is-open-innovation\/\">\u0111\u1ed5i m\u1edbi m\u1edf<\/a> , li\u00ean doanh, li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c mua l\u1ea1i c\u00e1c c\u00f4ng ty \u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chi\u1ebfn l\u01b0\u1ee3c s\u1edf h\u1eefu tr\u00ed tu\u1ec7 (IP):  <\/b><span style=\"font-weight: 400;\">B\u1ea3o v\u1ec7 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng c\u1ea7n c\u00e2n nh\u1eafc trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi. N\u00f3 thi\u1ebft l\u1eadp c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, b\u1ea3o v\u1ec7 v\u00e0 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c c\u01a1 ch\u1ebf th\u00edch h\u1ee3p \u0111\u1ec3 c\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf, \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n, \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u ho\u1eb7c duy tr\u00ec b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1ed1 li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1:<\/b><span style=\"font-weight: 400;\">  Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) v\u00e0 c\u00e1c th\u01b0\u1edbc \u0111o \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. N\u00f3 thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">\u0111\u1ed5i m\u1edbi<\/a> , gi\u00e1m s\u00e1t s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c d\u1ef1 \u00e1n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. C\u00e1c v\u00f2ng \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i th\u01b0\u1eddng xuy\u00ean cho ph\u00e9p c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi v\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<\/ul>\n<h3 class=\"\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi to\u00e0n t\u1ed5 ch\u1ee9c<\/h3>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58055 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1.jpg\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi to\u00e0n t\u1ed5 ch\u1ee9c  \" width=\"1200\" height=\"800\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1-200x133.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1-300x200.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1-400x267.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1-600x400.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1-768x512.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1-800x533.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1-1024x683.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-1.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi t\u1ed5 ch\u1ee9c r\u1ea5t quan tr\u1ecdng v\u00ec m\u1ed9t s\u1ed1 l\u00fd do:<\/span><\/p>\n<p><b>1. \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c:  <\/b><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng cho c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi trong m\u1ed9t t\u1ed5 ch\u1ee9c. N\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">\u0111\u1ed5i m\u1edbi<\/a> \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch chung c\u1ee7a t\u1ed5 ch\u1ee9c. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n v\u00e0 l\u0129nh v\u1ef1c tr\u1ecdng t\u00e2m, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap \u01b0u ti\u00ean c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi v\u00e0 h\u01b0\u1edbng d\u1eabn ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u01b0\u1edbng t\u1edbi c\u00e1c c\u01a1 h\u1ed9i c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t.<\/span><\/p>\n<p><b>2. L\u1ee3i th\u1ebf c\u1ea1nh tranh:  <\/b><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, cho d\u00f9 th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1, <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ed9c \u0111\u00e1o, hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh hay m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1. B\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n.<\/span><\/p>\n<p><b>3. T\u1ed1i \u01b0u h\u00f3a t\u00e0i nguy\u00ean:  <\/b><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi gi\u00fap t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c, bao g\u1ed3m ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh, con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7. N\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c h\u01b0\u1edbng t\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bc\u00f3 ti\u1ec1m n\u0103ng th\u00e0nh c\u00f4ng v\u00e0 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u1edbi c\u00e1c m\u1ee5c ti\u00eau <a href=\"https:\/\/ideascale.com\/blog\/what-is-strategic-innovation\/\">\u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c<\/a> , c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed v\u00e0 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3.<\/span><\/p>\n<p><b>4. Qu\u1ea3n l\u00fd r\u1ee7i ro:  <\/b><span style=\"font-weight: 400;\">S\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean quan \u0111\u1ebfn s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 r\u1ee7i ro. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ec3 qu\u1ea3n l\u00fd r\u1ee7i ro li\u00ean quan \u0111\u1ebfn c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. N\u00f3 cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro ti\u1ec1m \u1ea9n, c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c d\u1ef1 \u00e1n \u0111\u1ed5i m\u1edbi. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 qu\u1ea3n l\u00fd r\u1ee7i ro, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, gi\u1ea3m thi\u1ec3u nh\u1eefng c\u1ea1m b\u1eaby ti\u1ec1m \u1ea9n v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u1ed5i m\u1edbi th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><b>5. S\u1ef1 li\u00ean k\u1ebft v\u1ec1 m\u1eb7t t\u1ed5 ch\u1ee9c:<\/b><span style=\"font-weight: 400;\">  Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi th\u00fac \u0111\u1ea9y s\u1ef1 li\u00ean k\u1ebft v\u00e0 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c ph\u00f2ng ban v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c nhau trong t\u1ed5 ch\u1ee9c. N\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0m vi\u1ec7c h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">\u0111\u1ed5i m\u1edbi<\/a> chung. B\u1eb1ng c\u00e1ch s\u1eafp x\u1ebfp c\u00e1c n\u1ed7 l\u1ef1c, ph\u00e1 v\u1ee1 c\u00e1c r\u00e0o c\u1ea3n v\u00e0 th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c quan \u0111i\u1ec3m, ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n v\u00e0 ngu\u1ed3n l\u1ef1c \u0111a d\u1ea1ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n<p><b>6. V\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi:<\/b><span style=\"font-weight: 400;\">  Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi gi\u00fap nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi trong t\u1ed5 ch\u1ee9c. N\u00f3 g\u1eedi m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd r\u1eb1ng s\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, khuy\u1ebfn kh\u00edch v\u00e0 h\u1ed7 tr\u1ee3 \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9. B\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-culture-of-innovation\/\">v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> , s\u00e1ng t\u1ea1o, ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ph\u00e1t huy h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed9t m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i \u0111\u1ec3 t\u1ea1o ra v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n<p><b>7. Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 ki\u00ean c\u01b0\u1eddng:  <\/b><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh kinh doanh thay \u0111\u1ed5i nhanh ch\u00f3ng ng\u00e0y nay, c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 ki\u00ean c\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi gi\u00fap x\u00e2y d\u1ef1ng nh\u1eefng kh\u1ea3 n\u0103ng n\u00e0y b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch s\u1ef1 nhanh nh\u1eb9n, linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 th\u00fac \u0111\u1ea9y t\u01b0 duy c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c v\u00e0 s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i, cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c v\u01b0\u1ee3t qua nh\u1eefng gi\u00e1n \u0111o\u1ea1n v\u00e0 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p v\u1ec1 l\u00e2u d\u00e0i.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/blog\/what-is-innovation-framework\/\">Khung \u0110\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 id=\"toc_Examples_of_Innovation_Strategy\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh, m\u1ed7i g\u00e3 \u0111\u1ec1u th\u1ec3 hi\u1ec7n nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c gi\u1ea3i ph\u00e1p mang t\u00ednh ti\u00ean ti\u1ebfn v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng \u1ee9ng c\u1ee7a m\u00ecnh. H\u00e3y c\u00f9ng \u0111i s\u00e2u v\u00e0o m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c n\u1ed5i b\u1eadt:<\/span><\/p>\n<p><b>1. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a Microsoft:<\/b> <span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng g\u1ea7n \u0111\u00e2y c\u1ee7a Microsoft h\u01b0\u1edbng t\u1edbi <a href=\"https:\/\/ideascale.com\/blog\/radical-innovation\/\">\u0111\u1ed5i m\u1edbi tri\u1ec7t \u0111\u1ec3<\/a> , \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, nh\u1ea5n m\u1ea1nh cam k\u1ebft c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi R&amp;D nh\u01b0 m\u1ed9t ch\u1ea5t x\u00fac t\u00e1c cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>2. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a Google:<\/b> <span style=\"font-weight: 400;\">C\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi nhi\u1ec1u m\u1eb7t c\u1ee7a Google, bao g\u1ed3m \u0111\u1ed5i m\u1edbi <a href=\"https:\/\/ideascale.com\/blog\/what-is-disruptive-innovation\/\">mang t\u00ednh \u0111\u1ed9t ph\u00e1<\/a> , <a href=\"https:\/\/ideascale.com\/blog\/radical-innovation\/\">tri\u1ec7t \u0111\u1ec3<\/a> v\u00e0 mang t\u00ednh ki\u1ebfn \u200b\u200btr\u00fac, th\u1ec3 hi\u1ec7n s\u1ef1 c\u1ed1ng hi\u1ebfn c\u1ee7a Google trong vi\u1ec7c v\u01b0\u1ee3t qua c\u00e1c ranh gi\u1edbi v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng bi\u00ean gi\u1edbi m\u1edbi.<\/span><\/p>\n<p><b>3. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a Apple:<\/b> <span style=\"font-weight: 400;\">Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch gi\u1eefa ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a Apple l\u00e0 h\u00ecnh \u1ea3nh thu nh\u1ecf c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi xu\u1ea5t s\u1eafc, thi\u1ebft l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 thi\u1ebft k\u1ebf trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7.<\/span><\/p>\n<p><b>4. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a Samsung:<\/b> <span style=\"font-weight: 400;\">H\u00e0nh tr\u00ecnh c\u1ee7a Samsung t\u1eeb \u0111\u1ed5i m\u1edbi <a href=\"https:\/\/ideascale.com\/blog\/incremental-innovation\/\">gia t\u0103ng<\/a> \u0111\u1ebfn \u0111\u1ed5i m\u1edbi \u0111a d\u1ea1ng, bao g\u1ed3m AI, IoT, v.v., n\u00eau b\u1eadt c\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng c\u1ee7a Samsung \u0111\u1ec3 lu\u00f4n d\u1eabn \u0111\u1ea7u trong b\u1ed1i c\u1ea3nh ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng.<\/span><\/p>\n<p><b>5. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a Amazon:<\/b> <span style=\"font-weight: 400;\">Vi\u1ec7c Amazon kh\u00f4ng ng\u1eebng theo \u0111u\u1ed5i n\u1ed7i \u00e1m \u1ea3nh v\u1ec1 kh\u00e1ch h\u00e0ng th\u1ea5m v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, <a href=\"https:\/\/ideascale.com\/blog\/what-is-supply-chain-innovation\/\">chu\u1ed7i cung \u1ee9ng<\/a> v\u00e0 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1.<\/span><\/p>\n<p><b>6. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a Tesla:<\/b> <span style=\"font-weight: 400;\">Nh\u1eefng \u0111\u1ed5i m\u1edbi mang t\u00ednh \u0111\u1ed9t ph\u00e1 c\u1ee7a Tesla trong l\u0129nh v\u1ef1c xe \u0111i\u1ec7n, n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o v\u00e0 xe t\u1ef1 l\u00e1i l\u00e0 \u0111i\u1ec3n h\u00ecnh cho s\u1ef1 \u0111\u1ed5i m\u1edbi v\u1ec1 gi\u00e1 tr\u1ecb, \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 v\u00e0 m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c gi\u1ea3i ph\u00e1p giao th\u00f4ng b\u1ec1n v\u1eefng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y cho th\u1ea5y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf m\u1ea1nh v\u00e0 m\u1ee5c ti\u00eau ri\u00eang c\u1ee7a m\u1ed7i t\u1ed5 ch\u1ee9c, cu\u1ed1i c\u00f9ng th\u00fac \u0111\u1ea9y h\u1ecd h\u01b0\u1edbng t\u1edbi t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e3 th\u1ef1c hi\u1ec7n:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/ideascale.com\/blog\/what-is-disruptive-innovation\/\">\u0111\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1<\/a> , nh\u1eb1m t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 th\u00e1ch th\u1ee9c c\u00e1c chu\u1ea9n m\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a ng\u00e0nh. V\u00ed d\u1ee5, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a Tesla t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n xe \u0111i\u1ec7n v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p n\u0103ng l\u01b0\u1ee3ng b\u1ec1n v\u1eefng nh\u1eb1m \u0111\u1ed9t ph\u00e1 l\u0129nh v\u1ef1c \u00f4 t\u00f4 v\u00e0 n\u0103ng l\u01b0\u1ee3ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 pin ti\u00ean ti\u1ebfn, x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi c\u00e1c tr\u1ea1m s\u1ea1c v\u00e0 t\u1ea1o ra <a href=\"https:\/\/ideascale.com\/blog\/what-is-business-model-innovation\/\">s\u1ef1 \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh<\/a> \u0111\u1ec3 \u0111\u1ea9y nhanh vi\u1ec7c \u00e1p d\u1ee5ng xe \u0111i\u1ec7n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi m\u1edf<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/ideascale.com\/blog\/what-is-open-innovation\/\">\u0111\u1ed5i m\u1edbi m\u1edf<\/a> li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p, t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ec3 c\u00f9ng t\u1ea1o ra v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed5i m\u1edbi. V\u00ed d\u1ee5, Procter &amp; Gamble (P&amp;G) \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi m\u1edf b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh K\u1ebft n\u1ed1i+Ph\u00e1t tri\u1ec3n. P&amp;G t\u00ecm ki\u1ebfm c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi, mang l\u1ea1i s\u1ef1 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi gia t\u0103ng<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c v\u00e0 <a href=\"https:\/\/ideascale.com\/blog\/incremental-innovation\/\">\u0111\u1ed5i m\u1edbi gia t\u0103ng<\/a> \u0111\u1ec3 n\u00e2ng cao c\u00e1c s\u1ea3n ph\u1ea9m, quy tr\u00ecnh ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3. V\u00ed d\u1ee5: chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a Apple t\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi gia t\u0103ng, ph\u00e1t h\u00e0nh c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn th\u01b0\u1eddng xuy\u00ean cho d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 k\u1ebft h\u1ee3p ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, Apple duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c bi\u1ec3n xanh<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-the-blue-ocean-strategy\/\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/a> nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng m\u1edbi b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i. Cirque du Soleil \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh trong ng\u00e0nh gi\u1ea3i tr\u00ed b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a r\u1ea1p xi\u1ebfc v\u00e0 s\u00e2n kh\u1ea5u \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m bi\u1ec3u di\u1ec5n ngh\u1ec7 thu\u1eadt, ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u1ed9c \u0111\u00e1o. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho ph\u00e9p Cirque du Soleil thu h\u00fat kh\u00e1n gi\u1ea3 m\u1edbi v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c r\u1ea1p xi\u1ebfc truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi n\u1ec1n t\u1ea3ng<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 doanh nghi\u1ec7p b\u00ean th\u1ee9 ba t\u1ea1o v\u00e0 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng. M\u1ed9t v\u00ed d\u1ee5 \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android do Google ph\u00e1t tri\u1ec3n. B\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edf, Google \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed5i m\u1edbi, d\u1eabn \u0111\u1ebfn m\u1ed9t h\u1ec7 sinh th\u00e1i \u1ee9ng d\u1ee5ng s\u00f4i \u0111\u1ed9ng v\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i c\u00e1c thi\u1ebft b\u1ecb Android.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Amazon \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> . Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m nh\u1eefng \u0111\u1ed5i m\u1edbi nh\u01b0 \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, t\u00f9y ch\u1ecdn giao h\u00e0ng nhanh v\u00e0 l\u1ee3i \u00edch th\u00e0nh vi\u00ean Amazon Prime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y ch\u1ee9ng minh c\u00e1ch c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi kh\u00e1c nhau \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh, m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng ri\u00eang c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 th\u00fac \u0111\u1ea9y <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">\u0111\u1ed5i m\u1edbi<\/a> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u01b0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/blog\/product-innovation\/\">\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 id=\"toc_Innovation_Strategy_Framework_4_Key_Steps\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Khung chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi: 4 b\u01b0\u1edbc ch\u00ednh<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58054 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2.jpg\" alt=\"Khung chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi: 4 b\u01b0\u1edbc ch\u00ednh\" width=\"1200\" height=\"800\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2-200x133.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2-300x200.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2-400x267.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2-600x400.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2-768x512.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2-800x533.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2-1024x683.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-descriptive-2.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Khung chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi cung c\u1ea5p c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a m\u00ecnh. M\u1eb7c d\u00f9 khu\u00f4n kh\u1ed5 n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c nhau gi\u1eefa c\u00e1c c\u00f4ng ty, nh\u01b0ng \u0111\u00e2y l\u00e0 khung d\u00e2y c\u1ee7a khu\u00f4n kh\u1ed5 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi b\u1ed1n b\u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>B\u01b0\u1edbc 1. Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi hi\u1ec7n t\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u0169ng nh\u01b0 hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. M\u1ee5c ti\u00eau l\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 s\u1eb5n <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">s\u00e0ng \u0111\u1ed5i m\u1edbi<\/a> c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c m\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>B\u01b0\u1edbc 2. Thi\u1ebft l\u1eadp \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3. \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c n\u00ean xem x\u00e9t c\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n, c\u00e1c l\u0129nh v\u1ef1c tr\u1ecdng t\u00e2m (v\u00ed d\u1ee5: <a href=\"https:\/\/ideascale.com\/blog\/product-innovation\/\">\u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/a> , <a href=\"https:\/\/ideascale.com\/blog\/what-is-process-innovation\/\">\u0111\u1ed5i m\u1edbi quy tr\u00ecnh<\/a> ) v\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa <a href=\"https:\/\/ideascale.com\/blog\/what-is-disruptive-innovation\/\">\u0111\u1ed5i m\u1edbi<\/a> <a href=\"https:\/\/ideascale.com\/blog\/incremental-innovation\/\">gia t\u0103ng<\/a> v\u00e0 \u0111\u1ed5i m\u1edbi mang t\u00ednh \u0111\u1ed9t ph\u00e1. N\u00f3 c\u0169ng bao g\u1ed3m vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 v\u00e0 th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>B\u01b0\u1edbc 3. L\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 th\u1ef1c hi\u1ec7n<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y, t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c s\u00e1ng ki\u1ebfn, d\u1ef1 \u00e1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. K\u1ebf ho\u1ea1ch n\u00ean ph\u00e1c th\u1ea3o c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft, th\u1eddi gian, tr\u00e1ch nhi\u1ec7m v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho t\u1eebng s\u00e1ng ki\u1ebfn. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u00e0nh l\u1eadp c\u00e1c nh\u00f3m \u0111\u1ed5i m\u1edbi ho\u1eb7c c\u00e1c ph\u00f2ng th\u00ed nghi\u1ec7m \u0111\u1ed5i m\u1edbi chuy\u00ean d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u00e0 qu\u1ea3n l\u00fd c\u00e1c n\u1ed7 l\u1ef1c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">\u0111\u1ed5i m\u1edbi<\/a> . Vi\u1ec7c gi\u00e1m s\u00e1t th\u01b0\u1eddng xuy\u00ean, v\u00f2ng ph\u1ea3n h\u1ed3i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u00e0 r\u1ea5t quan tr\u1ecdng trong giai \u0111o\u1ea1n th\u1ef1c hi\u1ec7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>B\u01b0\u1edbc 4. \u0110\u00e1nh gi\u00e1 v\u00e0 l\u1eb7p l\u1ea1i<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc cu\u1ed1i c\u00f9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft. N\u00f3 bao g\u1ed3m vi\u1ec7c \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 so v\u1edbi c\u00e1c KPI \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/a> , c\u00e1c b\u00ean li\u00ean quan v\u00e0 nh\u00e2n vi\u00ean r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. D\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n b\u1ed5 l\u1ea1i ngu\u1ed3n l\u1ef1c v\u00e0 c\u1eadp nh\u1eadt k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng cho c\u00e1c l\u1ea7n l\u1eb7p ti\u1ebfp theo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 khung chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c. Khung n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi, gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c \u0111i\u1ec1u h\u01b0\u1edbng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng c\u01a1 h\u1ed9i \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/blog\/what-is-technology-innovation\/\">\u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 id=\"toc_Top_10_Best_Practices_for_Creating_and_Managing\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">10 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c t\u1ea1o ra v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 n\u1ed7 l\u1ef1c li\u00ean t\u1ee5c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a t\u1ed5 ch\u1ee9c b\u1ea1n. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y ph\u1ea3i c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 th\u1eddi h\u1ea1n (SMART). M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 tr\u1ecdng t\u00e2m r\u00f5 r\u00e0ng cho n\u1ed7 l\u1ef1c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">\u0111\u1ed5i m\u1edbi<\/a> c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 c\u1ee7a t\u1ed5 ch\u1ee9c, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. \u0110\u00e1nh gi\u00e1 n\u00e0y s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng kho\u1ea3ng tr\u1ed1ng, c\u01a1 h\u1ed9i v\u00e0 c\u00e1c l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1ed5i m\u1edbi. H\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t, <a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u00e0 ph\u00e2n t\u00edch c\u1ea1nh tranh \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1o ra <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-culture-of-innovation\/\">v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi,<\/a> n\u01a1i nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch \u0111\u01b0a ra ph\u1ea3n h\u1ed3i, t\u1ea1o v\u00e0 chia s\u1ebb \u00fd t\u01b0\u1edfng, th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn m\u1edbi v\u00e0 \u00e1p d\u1ee5ng t\u01b0 duy h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c. Cung c\u1ea5p \u0111\u00e0o t\u1ea1o, ngu\u1ed3n l\u1ef1c v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o, h\u1ee3p t\u00e1c v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. Thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh v\u00e0 c\u01a1 c\u1ea5u \u0111\u1ed5i m\u1edbi<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c quy tr\u00ecnh v\u00e0 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 s\u1ef1 \u0111\u1ed5i m\u1edbi trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. Th\u00e0nh l\u1eadp c\u00e1c nh\u00f3m ho\u1eb7c b\u1ed9 ph\u1eadn \u0111\u1ed5i m\u1edbi \u0111a ch\u1ee9c n\u0103ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u00fac \u0111\u1ea9y c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. Th\u1ef1c hi\u1ec7n m\u1ed9t qu\u00e1 tr\u00ecnh <a href=\"https:\/\/ideascale.com\/blog\/what-is-ideation\/\">l\u00ean \u00fd t\u01b0\u1edfng<\/a> , \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. Th\u00fac \u0111\u1ea9y giao ti\u1ebfp c\u1edfi m\u1edf v\u00e0 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c nh\u00f3m v\u00e0 ph\u00f2ng ban kh\u00e1c nhau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. C\u1ed9ng t\u00e1c b\u00ean ngo\u00e0i<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1eafm b\u1eaft s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 h\u1ee3p t\u00e1c b\u00ean ngo\u00e0i \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p, t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u, kh\u00e1ch h\u00e0ng v\u00e0 chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 t\u1eadn d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c, ngu\u1ed3n l\u1ef1c v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd. Tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/ideascale.com\/blog\/what-is-open-innovation\/\">\u0111\u1ed5i m\u1edbi m\u1edf<\/a> , ch\u1eb3ng h\u1ea1n nh\u01b0 hackathons, li\u00ean doanh ho\u1eb7c li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ec3 khai th\u00e1c kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o b\u00ean ngo\u00e0i v\u00e0 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch kh\u00f4n ngoan<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c th\u00edch h\u1ee3p, bao g\u1ed3m t\u00e0i ch\u00ednh, con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7, \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 d\u1ef1a tr\u00ean c\u00e1c \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u1ec1m t\u00e0ng. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c r\u00f5 r\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Khuy\u1ebfn kh\u00edch th\u1eed nghi\u1ec7m v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a th\u1eed nghi\u1ec7m v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean th\u1eed nghi\u1ec7m nh\u1eefng \u00fd t\u01b0\u1edfng, nguy\u00ean m\u1eabu v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn m\u1edbi. H\u00e3y nu\u00f4i d\u01b0\u1ee1ng t\u00e2m l\u00fd th\u1ea5t b\u1ea1i nhanh ch\u00f3ng, coi th\u1ea5t b\u1ea1i l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi. Cung c\u1ea5p m\u1ed9t kh\u00f4ng gian an to\u00e0n cho nh\u00e2n vi\u00ean \u0111\u1ec3 ch\u1ea5p nh\u1eadn r\u1ee7i ro \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n v\u00e0 khen th\u01b0\u1edfng nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>8. \u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thi\u1ebft l\u1eadp c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 theo d\u00f5i ti\u1ebfn tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n. Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n b\u1ed5 l\u1ea1i ngu\u1ed3n l\u1ef1c n\u1ebfu c\u1ea7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>9. L\u1eb7p l\u1ea1i v\u00e0 h\u1ecdc h\u1ecfi<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1eafm b\u1eaft t\u01b0 duy <a href=\"https:\/\/ideascale.com\/blog\/what-is-continuous-innovation\/\">\u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c<\/a> , \u0111\u1ed3ng th\u1eddi th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 suy ng\u1eabm v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, quy tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n. T\u00ecm ki\u1ebfm <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/a> , nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. L\u1eb7p l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c b\u00e0i h\u1ecdc kinh nghi\u1ec7m v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10. H\u1ed7 tr\u1ee3 l\u00e3nh \u0111\u1ea1o v\u00e0 giao ti\u1ebfp<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 cam k\u1ebft c\u1ee7a l\u00e3nh \u0111\u1ea1o \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao truy\u1ec1n \u0111\u1ea1t t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111\u1ed5i m\u1edbi, g\u1eafn k\u1ebft c\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed9ng l\u1ef1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed3ng th\u1eddi t\u00edch c\u1ef1c tham gia th\u00fac \u0111\u1ea9y c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. Th\u01b0\u1eddng xuy\u00ean trao \u0111\u1ed5i th\u00f4ng tin c\u1eadp nh\u1eadt, ti\u1ebfn \u0111\u1ed9 v\u00e0 th\u00e0nh c\u00f4ng \u0111\u1ec3 gi\u1eef nh\u00e2n vi\u00ean g\u1eafn b\u00f3 v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/blog\/what-is-business-innovation\/\">\u0110\u1ed5i m\u1edbi kinh doanh l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":81882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-81881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, khu\u00f4n kh\u1ed5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai, h\u01b0\u1edbng d\u1eabn h\u1ecd khai th\u00e1c kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 khu\u00f4n kh\u1ed5 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi, v\u00ed d\u1ee5 v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, khu\u00f4n kh\u1ed5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t\" \/>\n<meta property=\"og:description\" content=\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai, h\u01b0\u1edbng d\u1eabn h\u1ecd khai th\u00e1c kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 khu\u00f4n kh\u1ed5 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi, v\u00ed d\u1ee5 v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-15T14:04:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T11:33:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"38 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, khu\u00f4n kh\u1ed5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t\",\"datePublished\":\"2023-07-15T14:04:35+00:00\",\"dateModified\":\"2025-05-13T11:33:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\"},\"wordCount\":7600,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-cover.jpg\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\",\"name\":\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, khu\u00f4n kh\u1ed5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/innovation-strategy-cover.jpg\",\"datePublished\":\"2023-07-15T14:04:35+00:00\",\"dateModified\":\"2025-05-13T11:33:25+00:00\",\"description\":\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai, h\u01b0\u1edbng d\u1eabn h\u1ecd khai th\u00e1c kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh. 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