{"id":81877,"date":"2023-11-30T09:00:04","date_gmt":"2023-11-30T13:00:04","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/tu-van-quan-ly-doi-moi-la-gi\/"},"modified":"2024-06-20T08:49:45","modified_gmt":"2024-06-20T12:49:45","slug":"tu-van-quan-ly-doi-moi-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/tu-van-quan-ly-doi-moi-la-gi\/","title":{"rendered":"T\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, t\u1ea7m quan tr\u1ecdng, quy tr\u00ecnh v\u00e0 l\u1ee3i \u00edch"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh kinh doanh thay \u0111\u1ed5i nhanh ch\u00f3ng ng\u00e0y nay, s\u1ef1 \u0111\u1ed5i m\u1edbi l\u00e0 quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. N\u1ebfu kh\u00f4ng \u0111\u1ed5i m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng tr\u1edf n\u00ean tr\u00ec tr\u1ec7, m\u1ea5t l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 l\u00fac t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/span><\/p>\n<h2 data-fontsize=\"36\" data-lineheight=\"45px\">T\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh \u0111\u1ed5i m\u1edbi. C\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p nh\u1eadn ra nh\u1eefng tri\u1ec3n v\u1ecdng m\u1edbi, khai th\u00e1c c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u00f4i tr\u01b0\u1eddng \u0111\u1ed5i m\u1edbi trong khu\u00f4n kh\u1ed5 t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng nh\u00e0 t\u01b0 v\u1ea5n n\u00e0y th\u01b0\u1eddng cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong><b>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c:<\/b><\/strong> Gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ed5i m\u1edbi c\u1ee7a h\u1ecd v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi, t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i ho\u1eb7c c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong><b>C\u1ea3i ti\u1ebfn quy tr\u00ecnh:<\/b><\/strong> H\u1ee3p l\u00fd h\u00f3a c\u00e1c quy tr\u00ecnh \u0111\u1ed5i m\u1edbi \u0111\u1ec3 l\u00e0m cho ch\u00fang hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 t\u1ea1o, \u0111\u00e1nh gi\u00e1 v\u00e0 tri\u1ec3n khai \u00fd t\u01b0\u1edfng, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u01b0 duy thi\u1ebft k\u1ebf ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed5i m\u1edbi linh ho\u1ea1t.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong><b>Thay \u0111\u1ed5i v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c:<\/b><\/strong> H\u1ed7 tr\u1ee3 c\u00e1c t\u1ed5 ch\u1ee9c t\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a coi tr\u1ecdng v\u00e0 h\u1ed7 tr\u1ee3 s\u1ef1 \u0111\u1ed5i m\u1edbi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 h\u1ee3p t\u00e1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong><b>Ph\u00e2n t\u00edch c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng:<\/b><\/strong> Cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i, xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi c\u1ee7a t\u1ed5 ch\u1ee9c. Th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c tr\u1edf n\u00ean linh ho\u1ea1t, ph\u1ea3n \u1ee9ng nhanh v\u00e0 \u0111\u1ed5i m\u1edbi h\u01a1n trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng. B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n gi\u00e0u kinh nghi\u1ec7m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<h2 data-fontsize=\"36\" data-lineheight=\"45px\">T\u1ea1i sao t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?<\/h2>\n<p><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn. B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. \u0110i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong cu\u1ed9c c\u1ea1nh tranh th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh s\u00e1ng t\u1ea1o gi\u00fap ph\u00e2n bi\u1ec7t h\u1ecd v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c trong ng\u00e0nh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. N\u00e2ng cao hi\u1ec7u qu\u1ea3<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00f3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m chi ph\u00ed. B\u1eb1ng c\u00e1ch h\u1ee3p l\u00fd h\u00f3a c\u00e1c quy tr\u00ecnh v\u00e0 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3m l\u00e3ng ph\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. T\u0103ng doanh thu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n doanh thu m\u1edbi v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. X\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00f3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi trong t\u1ed5 ch\u1ee9c. B\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean suy ngh\u0129 s\u00e1ng t\u1ea1o v\u00e0 nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a th\u1eed nghi\u1ec7m v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i cho s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/\">Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2>Quy tr\u00ecnh t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi: N\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t s\u1ed1 b\u01b0\u1edbc:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Kh\u00e1m ph\u00e1:<\/strong> B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh l\u00e0 kh\u00e1m ph\u00e1. Trong giai \u0111o\u1ea1n n\u00e0y, nh\u00e0 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u1ebd c\u1ed9ng t\u00e1c v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau, th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 ph\u1ecfng v\u1ea5n c\u00e1c b\u00ean li\u00ean quan ch\u00ednh.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u00dd t\u01b0\u1edfng:<\/strong> Ti\u1ebfp theo giai \u0111o\u1ea1n n\u00e0y, giai \u0111o\u1ea1n ti\u1ebfp theo li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng. Trong giai \u0111o\u1ea1n n\u00e0y, nh\u00e0 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh m\u1edbi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c bu\u1ed5i \u0111\u1ed9ng n\u00e3o, h\u1ed9i th\u1ea3o ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng v\u00e0 c\u00e1c b\u00e0i t\u1eadp s\u00e1ng t\u1ea1o kh\u00e1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0110\u00e1nh gi\u00e1:<\/strong> B\u01b0\u1edbc th\u1ee9 ba trong quy tr\u00ecnh l\u00e0 \u0111\u00e1nh gi\u00e1. Trong giai \u0111o\u1ea1n n\u00e0y, nh\u00e0 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ea1o ra trong giai \u0111o\u1ea1n l\u00ean \u00fd t\u01b0\u1edfng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c nhi\u1ec7m v\u1ee5 nh\u01b0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Th\u1ef1c hi\u1ec7n:<\/strong> B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong quy tr\u00ecnh l\u00e0 th\u1ef1c hi\u1ec7n. Trong giai \u0111o\u1ea1n n\u00e0y, nh\u00e0 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh \u0111\u1ed5i m\u1edbi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh hi\u1ec7n c\u00f3 v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh m\u1edbi.<\/span><\/li>\n<\/ul>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">L\u1ee3i \u00edch c\u1ee7a T\u01b0 v\u1ea5n Qu\u1ea3n l\u00fd \u0110\u1ed5i m\u1edbi<\/h2>\n<p><span style=\"font-weight: 400;\">L\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, bao g\u1ed3m:<\/span><\/p>\n<p><b>1. T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi h\u01a1n, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh m\u1edbi nh\u1eb1m th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p><b>2. C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 n\u0103ng su\u1ea5t<\/b><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m chi ph\u00ed, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p><b>3. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">N\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng cao h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh l\u1edbn h\u01a1n.<\/span><\/p>\n<p><b>4. L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh \u0111\u1ed5i m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><b>5. T\u0103ng doanh thu<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 c\u00e1c ngu\u1ed3n doanh thu m\u1edbi v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o, doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i t\u0103ng doanh thu v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3.<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n<p><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn. B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh \u0111\u1ed5i m\u1edbi. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn h\u1ecd kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 c\u0169ng nh\u01b0 n\u0103ng su\u1ea5t.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":81878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-81877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, t\u1ea7m quan tr\u1ecdng, quy tr\u00ecnh v\u00e0 l\u1ee3i \u00edch<\/title>\n<meta name=\"description\" content=\"T\u01b0 v\u1ea5n qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh \u0111\u1ed5i m\u1edbi. 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