{"id":81694,"date":"2022-08-19T09:40:50","date_gmt":"2022-08-19T13:40:50","guid":{"rendered":"https:\/\/ideascale.com\/casestudy\/amway\/"},"modified":"2025-07-28T03:12:21","modified_gmt":"2025-07-28T07:12:21","slug":"amway","status":"publish","type":"casestudy","link":"https:\/\/ideascale.com\/vi\/casestudy\/amway\/","title":{"rendered":"Amway"},"content":{"rendered":"
Amway, m\u1ed9t c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1959, ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u01a1n 100 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5. V\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng bao g\u1ed3m NUTRILITE, ARTISTRY v\u00e0 eSPRING, Amway cung c\u1ea5p h\u01a1n 450 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, s\u1eafc \u0111\u1eb9p v\u00e0 gia d\u1ee5ng th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi c\u00e1c Ch\u1ee7 Doanh nghi\u1ec7p Amway (ABO). <\/p>\n
V\u1edbi m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn h\u01a1n 3 tri\u1ec7u Nh\u00e0 Ph\u00e2n Ph\u1ed1i (ABO) tr\u00ean to\u00e0n c\u1ea7u, Amway mong mu\u1ed1n t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u1ea3n h\u1ed3i, chia s\u1ebb \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c. M\u1ee5c ti\u00eau l\u00e0 50% th\u1ecb tr\u01b0\u1eddng c\u1ee7a Amway \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n tr\u00ean c\u1ed9ng \u0111\u1ed3ng crowdsourcing c\u1ee7a h\u1ecd, The Voice. M\u1ee5c ti\u00eau \u0111\u1ea7y tham v\u1ecdng n\u00e0y bao g\u1ed3m vi\u1ec7c thu h\u00fat c\u00e1c Nh\u00e0 Ph\u00e2n Ph\u1ed1i (ABO) tr\u00ean 100 qu\u1ed1c gia v\u00e0 b\u1eb1ng h\u01a1n 60 ng\u00f4n ng\u1eef \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi. <\/p>\n
Amway \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a k\u00eanh to\u00e0n di\u1ec7n \u0111\u1ec3 qu\u1ea3ng b\u00e1 The Voice, bao g\u1ed3m:<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t xa k\u1ef3 v\u1ecdng, \u0111\u1ea1t 88% \u0111\u0103ng k\u00fd th\u1ecb tr\u01b0\u1eddng tr\u00ean The Voice. \u0110\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c Nh\u00e0 ph\u00e2n ph\u1ed1i (ABO) t\u1eeb 100 qu\u1ed1c gia, Amway h\u1ed7 tr\u1ee3 12 ng\u00f4n ng\u1eef v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ed9i ng\u0169 \u0111i\u1ec1u ph\u1ed1i d\u1ecbch thu\u1eadt t\u1ea1i th\u1ecb tr\u01b0\u1eddng b\u1eb1ng quy tr\u00ecnh d\u1ecbch thu\u1eadt c\u1ee7a IdeaScale. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ea3m b\u1ea3o t\u01b0\u01a1ng t\u00e1c to\u00e0n c\u1ea7u v\u00e0 trao \u0111\u1ed5i \u00fd t\u01b0\u1edfng ch\u00ednh x\u00e1c. <\/p>\n