The ROI on Rewards: When To Add Incentives to Your Campaign

ImageJoin IdeaScale and Olivier Toubia in this complimentary webinar as we explore the behaviors that influence engagement when it comes to innovation and idea generation communities.

The questions the webinar will answer:

-How can I gamify the innovation experience?
-What sort of incentive programs work best for my goals?

Olivier Toubia’s article “Idea Generation, Creativity, and Incentives” was the winner of the John Little Best Paper Award. Toubia explores the behaviors that drive engagement, what sorts of incentives work best for different campaigns with different goals, and offers practical management advice for idea generation communities.

Join us:
Wednesday, January 9th, 2013
9:30 a.m. – 10:00 a.m. PS

For a look at some of Toubia’s research, visit here.
For more information about IdeaScale, please visit our site


Olivier Toubia, Glaubinger Professor of Business, Columbia Business School

Register here for this complimentary webinar.

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