The Rise of the Smartphone

Quirk’s Marketing Research Review recently published an article by Ideascale’s CEO, Vivek Bhaskaran. The article is all about the potential of the ascending smartphone and the advantages that our portable laptop/music player/journal/file system/best friend offers not only to the user, but to the researcher. Like Bhaskaran says in the article, “Smartphones have four critical constructs that make them valuable as a research tool: access, location, identity and deployment.”

A recent Nielsen report told us that 31% of US mobile phone owners have a smartphone as of December 2010. eMarketer tells us that by 2015 43% of the US mobile population will own smartphones. And Morgan Stanley reports that smartphone sales will exceed PC sales in 2012.

What does that mean? It means that we’re moving towards processing most of our information on little more than 4.3 inches of screen space and constantly able to give and receive feedback.

That’s why Ideascale offers the iPhone widget which collects the wisdom of the crowd from within the developer’s app that the user is operating. This type of interface and information-gathering is now absolutely essential. In a recent Forrester article, Thomas Husson wrote that all mobile developers ought “be prepared for real time consumer feedback and anticipate next steps […] Integrating live feedback should be the first step on your mobile application road map.”

But that’s not all you can do to collect valuable information from people wherever they might be, whatever they might be doing, just read the rest of the Bhaskaran article to find out more.

What do you think? How do you think smartphones empower both users and researchers? What do you think the future of mobile crowdsourcing is?

0 Responses to “The Rise of the Smartphone”

  1. The Mobile Research Community | IdeaScale Blog

    […] companies are embracing the power of mobile research. As we discussed in an earlier post, eMarketer predicts that by 2015, 43% of the US mobile population will own smartphones and that […]


Leave a Reply