Tag: video

IM Award Lessons: Know Your Innovation Audience

Know Your Innovation Audience

This year, Amway won the Innovation Management award for best innovation engagement strategy. They won this award, because of the global reach of their community and their tactics for bringing people on board (including creating cool videos like this one). So we asked Amway a few questions about their program and here’s what they had … Continued

Show. Then Tell. Introducing Video Ideas for IdeaScale

This following article is a guest post by Cass Sapir at HapYak, one of IdeaScale’s latest and greatest partners. With Video Ideas, you can add comments, drawings and links on top of any video. Have you ever heard the phrase “a picture is worth a thousand words”? So many of our best ideas take the … Continued

Unboxing Consumer Content

At IdeaScale, we are certainly fans of unboxing videos. It’s a trend that has arisen as part of the intense reliance on customer feedback that informs buying decisions. One I didn’t understand initially, but then when I was trying to decide which tablet to purchase, I ran across a couple that I actually found helpful. … Continued

We Couldn’t Be Happier with HapYak

Last month, IdeaScale announced that amongst a slate of new offerings that we were also pleased to introduce one of our latest integrations: with HapYak videos. True, IdeaScale has been promoting and enjoying many of our new partner integrations lately, but what’s really exciting about HapYak is that not a lot of people know that … Continued