IDEASCALE BLOG

Tag: Survey Analytics

The Mobile Research Community

Many companies are embracing the power of mobile research. As we discussed in an earlier post, eMarketer predicts that by 2015, 43% of the US mobile population will own smartphones and that smartphones will eventually outsell PCs. Which means that researchers could possibly be present in the pockets of their target audiences right now. And … Continued

Market Research is Always Growing Up

In case you don’t know, Survey Analytics is a market research company that works with clients in helping them not only gather information about their customers, but also helps them listen to their customers. Recently, Survey Analytics President and CEO, Vivek Bhaskaran created a presentation with client Kevin Keeker of Zynga Games on how to … Continued