IDEASCALE BLOG

Tag: smartphones

The Rise of the Smartphone

Quirk’s Marketing Research Review recently published an article by Ideascale’s CEO, Vivek Bhaskaran. The article is all about the potential of the ascending smartphone and the advantages that our portable laptop/music player/journal/file system/best friend offers not only to the user, but to the researcher. Like Bhaskaran says in the article, “Smartphones have four critical constructs … Continued