IDEASCALE BLOG

Tag: sincerity

Introducing To Thine Own Self: Honesty in Marketing

Romi Mahajan (who recently celebrated the debut of his book Cool Is for Fools) has released a new title called To Thine Own Self: Honesty in Marketing (available for download on Kindle). Much like Cool, To Thine Own Self has Mahajan acting as a standard bearer for a new form of marketing – one in … Continued