The following is a guest post by Romi Mahajan. Mahajan’s work on network intelligence and sincere marketing has been mentioned in several other blog posts. Here, Mahajan talks about the importance of certain abiding themes in enterprise level business and which ones will be discussed at E2. Over the last few years, certain themes have … Continued
Romi Mahajan (who recently celebrated the debut of his book Cool Is for Fools) has released a new title called To Thine Own Self: Honesty in Marketing (available for download on Kindle). Much like Cool, To Thine Own Self has Mahajan acting as a standard bearer for a new form of marketing – one in … Continued
This week, IdeaScale’s President, Rob Hoehn, was interviewed on RomiCast (a podcast curated by the Market Research resource center: ResearchAccess). The topic was feedback, but the featured discussion ranged all over. Romi Mahajan acted as interviewer (asking questions like “is the theme of feedback today that of democratization – are we defrocking priesthoods here?”) and … Continued
There is a new marketing book out entitled Cool is for Fools by marketing guru, Romi Mahajan. In the world of business how-to publications, this one is decidedly different and also a forward-looking work revealing that the world of marketing actually takes in a lot more territory than people usually consider (including how any brand … Continued
IdeaScale is pleased to announce the release of its latest ebook: Network Intelligence! The project was co-authored by Romi Mahajan, Rob Hoehn, and myself and contains various examples of looking beyond one’s apparent network in order to prepare for the future. Romi Mahajan has been speaking at various seminars about the opportunities presented when seeking … Continued
Jessica Day