Guest Post: Why the E2 Conference Matters
The following is a guest post by Romi Mahajan. Mahajan's work on network intelligence and sincere marketing has been mentioned in several other blog posts. Here, Mahajan talks about the [...]
Introducing To Thine Own Self: Honesty in Marketing
Romi Mahajan (who recently celebrated the debut of his book Cool Is for Fools) has released a new title called To Thine Own Self: Honesty in Marketing (available for download [...]
IdeaScale on RomiCast
This week, IdeaScale’s President, Rob Hoehn, was interviewed on RomiCast (a podcast curated by the Market Research resource center: ResearchAccess). The topic was feedback, but the featured discussion ranged all [...]
Introducing Cool is for Fools
There is a new marketing book out entitled Cool is for Fools by marketing guru, Romi Mahajan. In the world of business how-to publications, this one is decidedly different and [...]
Network Intelligence: The Source of True Innovation
IdeaScale is pleased to announce the release of its latest ebook: Network Intelligence! The project was co-authored by Romi Mahajan, Rob Hoehn, and myself and contains various examples of looking [...]