You have to know when to pivot. Kenny Rogers is not generally discussed as a legend of innovation strategy, but “The Gambler” contains a piece of advice every innovation manager needs to remember: Knowing when to hold ’em, when to fold ’em, and when to walk away is a key part of innovation. If sales … Continued
You might be surprised to learn that silica sand is used in a wide variety of industries: everything from the oil & gas vertical to products in sports & recreation. It’s amazing that sand can be used for arts and crafts or even water filtration. So a company that provides silica and sand based products … Continued
Ideas are great, but what about the followup? The value of an idea is limited by being able to execute it. At some point, you have to stop ideating and start putting those ideas into production. But for many businesses, finding the line between ideation and product development can be tricky. An idea sometimes needs … Continued
Techtronic Industries, or TTi, created one of the most dynamic IdeaScale communities called the Idea Farm. The power tools giant runs quick one-to-four week challenges to solicit ideas on how to improve their product lines. Moderators say it’s a powerful tool for employee engagement and collaboration. It has spawned more than 8,000 ideas and … Continued
Smart crowdsourcing yields successful product development Product design teams can often feel they lack the most important voice in the process: The consumer. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way. From toy companies to coffee to hotels, here are brands that leveraged crowdsourcing to encourage innovation. Lego Lego … Continued
Jessica Day
Kerry Seed