Tag: product design

Designing at an Innovation Management Company

  When I joined IdeaScale in late spring of this year, I set out to discover how I could help our customers create and maintain an innovative culture at their company through our crowdsourcing tools. I also set out to discover how I could influence culture at IdeaScale to better support design methodologies and best … Continued

Engaging New Audiences with Crowdsourcing

Finally, a way to bring my Buffy the Vampire Slayer Lego set to life! Lego is reaching out to its fans in order to produce consumer-designed Lego projects for the mass market. After piloting the product crowdsourcing program in Japan and producing its first consumer-designed product (the Shinkai 6500 submarine), Lego is working to launch … Continued