Tag: pr

How to Develop an Innovation Communications Plan


        Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” If anybody knew, it would be him. One of the most essential elements of any campaign is the preparation of a communications plan, but this is especially true for innovation initiatives. A comprehensive, well-developed communications plan can make … Continued

Strategic Crowdsourcing for a Successful Startup

This is a guest post by Marcus Newman. Marcus recently graduated with his MBA and is an entrepreneur in the making who blogs about business trends. CIOs agreed in a recent meeting that the use of outsourcing for certain company roles is still valuable, says Business Value Exchange. Especially those roles where innovation creates an advantage and the … Continued