Tag: pizza

Domino’s: A Flexible and Social Brand

Domino’s Pizza, an industry-leading brand, continues to pave the way when it comes to constantly connecting with their crowd. What they’re working on now is the Ultimate Delivery Vehicle designed by the crowd. This particular crowdsourcing effort is a contest in which the car’s designers (mainly automotive enthusiasts) will earn $50,000 for their suggestions. According … Continued

Put That in the ThinkOven!

Domino’s has been heralded as an innovator when it comes to customer engagement. This year, in a survey conducted by consultancy group Brand Keys, as part of its Loyalty Engagement Index, Domino’s Pizza was found to be the restaurant brand that created the most “customer delight” and also tied for “customer loyalty.” How are they … Continued