Tag: pepsi

Is Your First Best Idea Really the Best Idea?

Like chess, for innovation having an idea is just the first step. Is your first idea really your best? It’s often held as an adage, but the history of ideas tends to prove the opposite. Thomas Edison is the classic example: You’ve likely heard he took 10,000 prototypes to invent the light bulb, but the … Continued

Three Ways Diversity Boosts Your Innovation Strategy

diversity boosts your innovation strategy

Many voices lead to greater innovation. What does diversity have to do with innovation? Some may argue the two are just buzzwords, but they’d be wrong. There can be a real, tangible effect with broader voices when it comes to innovation, both in the sense of better products and better marketing. Many Perspectives Offer Better … Continued