Tag: Pepsi Refresh

Pepsi’s Challenge: the Problem with Crowdfunding Contests

In 2010, Pepsi decided to take the $20 million they normally spend on Super Bowl ads and sink it into Pepsi Refresh, a crowdsourced charity contest. Through Pepsi Refresh, the public can submit project proposals for funding in increments from $5K all the way up to $250K. Like so many crowdfunding contests, the winners are … Continued