Tag: olivier toubia

Incentives and IdeaScale

Last Wednesday, Professor Olivier Toubia from the Columbia Business School outlined the earmarks of a good crowsourcing campaign that incorporated incentives. Toubia’s research confirms that not only are crowdsourcing incentives effective, there’s a way to incentivize that improves engagement, idea quality, and overall online behavior. We thought it would be a great opportunity to share … Continued

The ROI on Rewards: When To Add Incentives to Your Campaign

Join IdeaScale and Olivier Toubia in this complimentary webinar as we explore the behaviors that influence engagement when it comes to innovation and idea generation communities. The questions the webinar will answer: -How can I gamify the innovation experience? -What sort of incentive programs work best for my goals? Olivier Toubia’s article “Idea Generation, Creativity, … Continued