There is no denying that mobile is here to stay. Its meteoric growth and near endless possibilities are truly stunning. People spend a lot of time on their phones, doing everything from playing Pokemon Go to paying bills. People are productive, entertained, and connected. Despite this popularity, the decision to build a mobile app is … Continued
Product development is often seen as a very complex process, and rightly so. There are a lot of moving parts and many departments and stakeholders involved in the ideation, development and manufacturing of a product. Everyone from marketing and sales to accounting and legal has a contribution to make to ensure the new product is … Continued
Many companies think they are crowdsourcing innovation because they engage their Facebook followers in discussion around new products. Here are three reasons why this is faulty thinking: 1. A blunt instrument Facebook lets followers “like” a comment or idea, and that’s fine if you’re asking people what color they’d like to paint the office walls, … Continued
Rob Hoehn
Jessica Day
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