IDEASCALE BLOG

Tag: Momentus Media

Monetizing Facebook Fans: The Cash Cow Waiting to be Milked

Social media, and especially Facebook, have become essential business tools for communicating with customers. Some companies have even transferred huge portions of their advertising budgets from traditional media to social media. Pepsi, for example, replaced its television ads with the $20 million social media campaign Pepsi Refresh, but a considerable slip in Pepsiā€™s sales has … Continued