Monetizing Facebook Fans: The Cash Cow Waiting to be Milked
Jessica DaySocial media, and especially Facebook, have become essential business tools for communicating with customers. Some companies have even transferred huge portions of their advertising budgets from traditional media to social media. Pepsi, for example, replaced its television ads with the $20 million social media campaign Pepsi Refresh, but a considerable slip in Pepsi’s sales has … Continued