IDEASCALE BLOG

Tag: Marketing

Introducing Microsoft’s Chip In

We’ve written about other student crowdfunding and crowdsourcing solutions before on this blog, but this new one has a great marketing blush about it. This is my new favorite Microsoft promotional strategy and one that could perhaps actually earn back a share of the college market (even though Microsoft products have almost always been competitive … Continued

Introducing To Thine Own Self: Honesty in Marketing

Romi Mahajan (who recently celebrated the debut of his book Cool Is for Fools) has released a new title called To Thine Own Self: Honesty in Marketing (available for download on Kindle). Much like Cool, To Thine Own Self has Mahajan acting as a standard bearer for a new form of marketing – one in … Continued