It’s a cold, wet Spring, so let’s take a moment (and a sip or two?) to reflect on how great ideas become reality. Specifically, let’s consider the invention of Bailey’s Irish Cream and what it can teach us about idea management strategies that can support and amplify successful ideas. On December 3rd, 2007, Diageo announced … Continued
Don’t get frustrated with your crowdsourcing campaign. Crowdsourcing and open innovation are great ideas. But like any great ideas, great results need smart execution. Too many ideas fall into a crowdsourcing gap, so here are the problems to avoid. Unfocused Strategy By far the biggest problem is people have an idea and decide, vaguely, to … Continued
Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” If anybody knew, it would be him. One of the most essential elements of any campaign is the preparation of a communications plan, but this is especially true for innovation initiatives. A comprehensive, well-developed communications plan can make … Continued
You may or may not have heard about the Meow Parlour, the first of what is sure to be a truckload of kitty cafés around the country. The Meow Parlour was introduced for many people through Kickstarter and allows patrons to rent access to their space and spend time with roaming, adoptable kitties. However, in … Continued
IdeaScale is packing up, and heading to SXSW! We hope you are as excited as we are to get together and talk innovation. Of course you’ll come to see our event: Democracy Took Over My Government, Now What?, but what else should you check out this year at SXSW? We’ve compiled a list of the … Continued
Devin Mcintire
Jessica Day