IDEASCALE BLOG

Tag: Marketing

9 Ways Bailey’s Irish Cream Can Help You Innovate

  It’s a cold, wet Spring, so let’s take a moment (and a sip or two?) to reflect on how great ideas become reality. Specifically, let’s consider the invention of Bailey’s Irish Cream and what it can teach us about idea management strategies that can support and amplify successful ideas. On December 3rd, 2007, Diageo announced … Continued

Seven Critical Crowdsourcing and Open Innovation Mistakes to Avoid

open innovation mistakes to avoid

Don’t get frustrated with your crowdsourcing campaign. Crowdsourcing and open innovation are great ideas. But like any great ideas, great results need smart execution. Too many ideas fall into a crowdsourcing gap, so here are the problems to avoid. Unfocused Strategy By far the biggest problem is people have an idea and decide, vaguely, to … Continued

How to Develop an Innovation Communications Plan

innovation-commmunications-plan

        Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” If anybody knew, it would be him. One of the most essential elements of any campaign is the preparation of a communications plan, but this is especially true for innovation initiatives. A comprehensive, well-developed communications plan can make … Continued