IDEASCALE BLOG

Tag: market-worthy

The Value of a Value Proposition

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It is not uncommon in the Bay Area to have people skip right over some of the most commonly thought of questions for entrepreneurs. Things like “what’s your great idea?” or “give me your elevator pitch” fall by the wayside in favor of a different question: what is your value proposition? To be fair, if … Continued

Beyond the Idea

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A great idea can be hard won or emerge in a moment. But the idea isn’t the end of the journey, it’s only the beginning. The ground between a great idea and a great success spans development, launch, and reception. Google’s gmail took over three years to develop, it launched in beta eight years after … Continued