IDEASCALE BLOG

Tag: Lego

5 Brands with Inspiring Sustainable Innovation Stories

Sustainable Innovation Stories

It doesn’t matter what industry you’re in – one of the key innovation trends is sustainability. That means business practices, products, packaging, etc.  Almost all of our customers have run a sustainability campaign (and if they haven’t yet – they’re planning on doing so soon). But there are a few brands with new innovative offerings … Continued

Successful Product Development Campaigns Highlight the Power of Crowdsourcing

successful product development

Smart crowdsourcing yields successful product development Product design teams can often feel they lack the most important voice in the process: The consumer. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way. From toy companies to coffee to hotels, here are brands that leveraged crowdsourcing to encourage innovation. Lego Lego … Continued

Engaging New Audiences with Crowdsourcing

Finally, a way to bring my Buffy the Vampire Slayer Lego set to life! Lego is reaching out to its fans in order to produce consumer-designed Lego projects for the mass market. After piloting the product crowdsourcing program in Japan and producing its first consumer-designed product (the Shinkai 6500 submarine), Lego is working to launch … Continued