Tag: Kathryn Korostoff

Predicting the Market: Researchers Crowdsource Themselves

Two months ago, as we said goodbye to 2010, Kathryn Korostoff of Research Rockstar LLC created an IdeaScale site to collect and rank the various market research predictions that are always so abundant at the end of the year. In total, 748 votes from 93 visitors – many of whom identified themselves as working for … Continued

Predictions for 2011

As the New Year launches, there is a flurry of market research industry predictions. How will the industry evolve in 2011 and beyond? What methods will catch on? Which ones will diminish? How will skill sets, client requirements and best practices evolve? The predictions come out each New Year and this year is no different. … Continued