Disruptive or incremental innovation? In pop culture, the story of innovation is sudden as a brilliant idea arrives in a flash of genius. The reality of innovation is usually far less dramatic, with hundreds of people at dozens of companies chipping away at a rock and discovering, to their surprise, that all those years of … Continued
Many companies are embracing the power of mobile research. As we discussed in an earlier post, eMarketer predicts that by 2015, 43% of the US mobile population will own smartphones and that smartphones will eventually outsell PCs. Which means that researchers could possibly be present in the pockets of their target audiences right now. And … Continued
Quirk’s Marketing Research Review recently published an article by Ideascale’s CEO, Vivek Bhaskaran. The article is all about the potential of the ascending smartphone and the advantages that our portable laptop/music player/journal/file system/best friend offers not only to the user, but to the researcher. Like Bhaskaran says in the article, “Smartphones have four critical constructs … Continued
Jessica Day