Every lightbulb needs changing. Refreshing your innovation strategy is likely on your to-do list for 2018. But you may also be stuck on how to get started. Maybe you’re happy with your strategy, or just not sure how to improve. Try these tactics for a more innovative year. Look At 2017 How was your 2017, … Continued
Everyone is fond of bringing up 3M and Google’s practice that offered their employees “20% Time” to try out new ideas outside of their job description. In other words, one day out of their week – they didn’t have a title or a job description – but rather just the organizational goal of making their … Continued
The scene: a conference table long enough to rival a wealthy King’s feasting table during the Renaissance, ergonomic swivel chairs to support the most significant backbones of the company, a flat screen TV ready to project the most impressive graphs, and the speakerphone connecting to c-level attendees in other offices. This is where the magic happens. Here … Continued
The internet is wallpapered with customer feedback – frustrated customers publicly tweeting complaints, exuberant followers checking the Facebook page of their favorite company, and engaged end users submitting product suggestions directly to a company’s website. Easy access enables constant communication between companies, both large and small, and their consumers. This variety of channels to communication can be beneficial to consumers, and to companies: Social media … Continued
Crowdsourcing has led to success in every field imaginable. Crowdfunding through sites like Kickstarter and GoFundMe allows entrepreneurs to raise the capital required for new ventures. Crowdsourcing can yield disruptive innovations or cost saving improvements to organizations and businesses of all sizes, it can be utilized to reach out to groups of citizens or customers. … Continued
Jessica Day
Lindsay Rentz