IDEASCALE BLOG

Tag: doritos

Successful Product Development Campaigns Highlight the Power of Crowdsourcing

successful product development

Smart crowdsourcing yields successful product development Product design teams can often feel they lack the most important voice in the process: The consumer. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way. From toy companies to coffee to hotels, here are brands that leveraged crowdsourcing to encourage innovation. Lego Lego … Continued

30 Seconds of Fame

I spent a very sunny weekend outside. Which is, of course, what happens when Seattle’s summer arrives in the fall. One of my weekend activities, however, was unique and entirely a product of crowdsourcing. A small group of my videographer friends have gotten in the habit of spending a portion of their weekends shooting and … Continued