IDEASCALE BLOG

Tag: customer

The Customer-Product Relationship, in Real-Time

The internet is wallpapered with customer feedback – frustrated customers publicly tweeting complaints, exuberant followers checking the Facebook page of their favorite company, and engaged end users submitting product suggestions directly to a company’s website. Easy access enables constant communication between companies, both large and small, and their consumers. This variety of channels to communication can be beneficial to consumers, and to companies: Social media … Continued

Responding at Cloud Speed

There are numerous benefits to working in the cloud: • the cloud scales to meet a company’s fluctuating needs,• it allows for global collaboration,• the cloud is far more environmentally friendly than its earth-based relatives However, another key benefit that people often talk about is the ability to move “at cloud speed.” Cloud speed is short-hand for responding … Continued