How to Foster a Culture of Innovation at Your Company
Your business is in it to win it. Winning consistently over decades takes constant work on your innovation strategy, because things change. When people gave up their buggies for cars, [...]
Crowdsourcing for Combat: The Military Designs a New Vehicle
For the last month, the federal government has been inviting anyone with an internet connection to try their hand at designing a sophisticated new combat vehicle that can perform reconnaissance, [...]
Pepsi’s Challenge: the Problem with Crowdfunding Contests
In 2010, Pepsi decided to take the $20 million they normally spend on Super Bowl ads and sink it into Pepsi Refresh, a crowdsourced charity contest. Through Pepsi Refresh, the [...]
Good Medicine: Crowdsourcing Contests Save Lives
Thanks to a $1 million dollar contest, sufferers of the debilitating neuromuscular disease amyotrophic lateral sclerosis (ALS), better known as Lou Gehrig’s disease, may be one step closer to finding [...]
Crowdsourcing Breaks into Fashion
At first glance, Polyvore.com is just another fun site for fashionistas. Site users collect images of models, garments, and accessories from all over the Web and assemble the images into [...]