Tag: contests

How to Foster a Culture of Innovation at Your Company


Your business is in it to win it. Winning consistently over decades takes constant work on your innovation strategy, because things change. When people gave up their buggies for cars, horseshoe salesmen had to embrace tires and spark plugs or starve. When news migrated from print to online outlets, newspaper journalists had to immigrate along … Continued

Crowdsourcing for Combat: The Military Designs a New Vehicle

For the last month, the federal government has been inviting anyone with an internet connection to try their hand at designing a sophisticated new combat vehicle that can perform reconnaissance, as well as delivery and evacuation missions. The contest, which ended March 10th, offered $10,000 in prize money, and was part of a larger move … Continued

Pepsi’s Challenge: the Problem with Crowdfunding Contests

In 2010, Pepsi decided to take the $20 million they normally spend on Super Bowl ads and sink it into Pepsi Refresh, a crowdsourced charity contest. Through Pepsi Refresh, the public can submit project proposals for funding in increments from $5K all the way up to $250K. Like so many crowdfunding contests, the winners are … Continued

Good Medicine: Crowdsourcing Contests Save Lives

Thanks to a $1 million dollar contest, sufferers of the debilitating neuromuscular disease amyotrophic lateral sclerosis (ALS), better known as Lou Gehrig’s disease, may be one step closer to finding a cure. Last week, the ALS non-profit Prize4Life named neurologist Dr. Seward Rutkove winner of their Biomarker Contest, through which they crowdsourced the entire medical … Continued

Crowdsourcing Breaks into Fashion

At first glance, is just another fun site for fashionistas. Site users collect images of models, garments, and accessories from all over the Web and assemble the images into style-inspiring collages (or “sets” as Polyvore calls them). Many of the chic items can be purchased online, often directly through Polyvore, but these online sales … Continued