Tag: charities

Charity Case: Canada Launches New Crowdfunding App

America has many claims to fame – the first man on the moon, the iPhone, Obama – but when it comes to using crowdfunding to support local charities, Canada has us beat. Fundchange, a new crowdfunding web application, is the product of a partnership between Canadian telecommunications company Telus and the Web application enterprise Ideavibe. … Continued

Pepsi’s Challenge: the Problem with Crowdfunding Contests

In 2010, Pepsi decided to take the $20 million they normally spend on Super Bowl ads and sink it into Pepsi Refresh, a crowdsourced charity contest. Through Pepsi Refresh, the public can submit project proposals for funding in increments from $5K all the way up to $250K. Like so many crowdfunding contests, the winners are … Continued