Tag: brand

What Kind of Company is a Good Fit for Crowdsourcing?

DICK’S Sporting Goods was founded in 1948 and continues to be a family run business today with over 600 stores nationwide. Nowadays, however, Dick’s Sporting Goods has 37,600 employees worldwide serving its founding brand and its subsidiaries and is one of the largest sporting goods retailers in the world. After 69 years of growth, Dick’s … Continued

When Crowdsourced Design Goes Right

We can all admit that sometimes crowdsourced design contests end in disappointment (if not disaster), but I have to say that I’ve finally noticed the crowdsourced Chiquita banana sticker and I am completely charmed.  The 18 finalists that Chiquita fans selected were from a pool of more than 1,000 original designs submitted to replace the … Continued