Taming Blue Sky Ideation: Collecting Ideas that are Both Novel and Valuable
Whitney Bernstein 
I frequently hear from some clients the desire or need to hold “general” or “blue sky” campaigns. “We don’t want to limit them.” “Anything goes.” “Just submit the idea and we will decide if we can make it happen.” In two blog entries, I provide guidelines to help you go broad, avoid pitfalls, and collect … Continued