IDEASCALE BLOG

Tag: Behind the Mask

Fan Videos and Crowdsourcing

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Earlier this year, we talked about the success of Behind the Mask (the crowdsourced Michael Jackson fan video). But other stars, franchises, and fads continue to evolve with the help of a crowdsourced fan base as well. One of the most entertaining and well-received of these projects in recent history is Star Wars Uncut. This … Continued

Crowdsourcing for the King of Pop

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Michael Jackson, though gone for two years now, has left behind a tangible legacy. According to Wikipedia, as many as 1 billion people watched the memorial service following his death and Sony Music spent $250 million to retain distribution rights to the Jackson recordings until 2017. His fans also remain just as passionate and have … Continued