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Ideation is the term often used to describe group brainstorming. People gather online and offline to discuss ideas for companies, institutions, nonprofits, government entities and more to share thoughts that might improve and augment company growth. The IdeaScale tool allows for the collaborative development of ideas so that as members submit thoughts, suggestions, ideas, and feedback, others can build on those ideas, ask questions, and vote so that the best ideas bubble up to the top. Ideation is one of the key practices for company development success.