A recognized leader in worldwide cruising, Princess Cruises carries 1.7 million guests each year to destinations around the globe ranging in length from three to 114 days, allowing them to see the world and come back new. In 2014, Princess Cruises decided to launch a crowdsourced innovation initiative that invited employees to share their innovative ideas transparently with the entire organization. The community was called We Innovate and it was hosted using IdeaScale technology.

What’s Inside

Learn how Princess Cruises

  • Gathered more than two thousand ideas
  • Engaged more than four thousand employees
  • Coordinates the program through one innovation team

IdeaScale made it so easy for our employees to engage, that we quickly generated more than 2,000 ideas that will help us improve our offering in countless ways.”

-Randall Cooper, Innovation Manager, Princess Cruises

Princess Cruises