Magneti Marelli is an international company founded in Italy in 1919, committed to the design and production of hi-tech systems and components for the automotive sector, based in Italy (Corbetta, Milan). With more than 38.000 employees, 85 production units, 12 R&D Centres and 26 Application Centres, the Group has a presence in 19 countries and supplies all the most important car makers in Europe, North and South America, and Asia. When the company partnered with Open Knowledge, an international consulting firm specialized in Social Business Transformation, they developed LapTime Club.

What’s Inside » Learn how

Learn how Magneti Marelli

  • Collected ideas from around the world with an multichannel engagement strategy
  • Selected two winning ideas to be put into production by the Magneti Marelli team
  • Collected ideas from both inside and outside the company

“We surveyed numerous tools and IdeaScale combined flexible functionalities with a high level of service.” – Ilaria Baietti, Project Manager for Laptime Club

Magneti Marelli