The term crowdsourcing was coined by writer Jeff Howe in 2006. Simply put, crowdsourcing refers to the delegation of a task to a community of people. The mass collaboration model of crowdsourcing is at the core of many popular Web 2.0 websites and technologies, of which Wikipedia is the most recognizable. All types of companies and organizations leverage the crowdsourcing principle to generate creative ideas and sustainable solutions for a shared purpose.

The Innovation Starter Kit contains:

  • Discover the power of crowdsourcing
  • Find out which industries can benefit most from crowdsourcing
  • Learn how to use crowdsourcing in idea management
Crowdsourcing: an Introduction