{"id":70207,"date":"2023-07-24T11:58:03","date_gmt":"2023-07-24T15:58:03","guid":{"rendered":"http:\/\/ideascale.com\/blogue\/lean-canvas-vs-business-model-canvas\/"},"modified":"2024-01-23T06:36:39","modified_gmt":"2024-01-23T10:36:39","slug":"lean-canvas-vs-business-model-canvas","status":"publish","type":"post","link":"https:\/\/ideascale.com\/pt-br\/blogue\/lean-canvas-vs-business-model-canvas\/","title":{"rendered":"Lean Canvas vs. Business Model Canvas: Saiba a diferen\u00e7a"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>\u00cdndice<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_a_Lean_Canvas\">O que \u00e9 um Lean Canvas?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Elements_of_a_Lean_Canvas\">Elementos de um Lean Canvas<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_Is_a_Business_Model_Canvas\">O que \u00e9 um Business Model Canvas?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Business_Model_Canvas_Elements\">Elementos do Business Model Canvas<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Lean_Canvas_vs_Business_Model_Canvas_Differences\">Lean Canvas vs. Business Model Canvas: Diferen\u00e7as<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Lean_Canvas_vs_Business_Model_Canvas_Which_is\">Lean Canvas vs. Business Model Canvas: Qual \u00e9 o melhor?<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Em geral, um modelo de neg\u00f3cios cont\u00e9m a abordagem estrat\u00e9gica e financeira de uma empresa em rela\u00e7\u00e3o ao seu mercado. Ele registra como uma empresa pretende vender seus produtos ou servi\u00e7os, os custos associados \u00e0 venda e, o mais importante, o mercado-alvo. A <\/span><a href=\"https:\/\/ideascale.com\/pt-br\/blogue\/definicao-de-tela-de-modelo-de-negocios\/\"><span style=\"font-weight: 400;\">tela de modelo de neg\u00f3cios<\/span><\/a><span style=\"font-weight: 400;\">  fornece a estrutura que permite que uma empresa prospere. No entanto, esse n\u00e3o \u00e9 o \u00fanico modelo que pode ajudar a estruturar um modelo de neg\u00f3cios, e o  <\/span><a href=\"https:\/\/ideascale.com\/pt-br\/blogue\/definicao-de-tela-enxuta\/\"><span style=\"font-weight: 400;\">Tela enxuta<\/span><\/a><span style=\"font-weight: 400;\">  \u00e9 uma alternativa popular que pode ajudar nessa empreitada. Um canvas de modelo de neg\u00f3cios cont\u00e9m uma representa\u00e7\u00e3o detalhada em uma p\u00e1gina de uma estrat\u00e9gia de neg\u00f3cios, vis\u00e3o e ideias de marketing. Por outro lado, o Lean Canvas \u00e9 um esbo\u00e7o de uma p\u00e1gina de um plano de neg\u00f3cios que se concentra nos problemas do neg\u00f3cio. Neste artigo, compararemos o lean canvas com o canvas do modelo de neg\u00f3cios e falaremos sobre suas v\u00e1rias semelhan\u00e7as, diferen\u00e7as e vantagens.<\/span><\/p>\n<h2 id=\"toc_What_is_a_Lean_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">O que \u00e9 um Lean Canvas?<\/h2>\n<p><span style=\"font-weight: 400;\">Visualize-se segurando um livro de 50 p\u00e1ginas, e voc\u00ea precisa de informa\u00e7\u00f5es cruciais que est\u00e3o dentro desse livro. Voc\u00ea n\u00e3o gostaria de ter um resumo de uma p\u00e1gina desse livro que lhe fornecesse as informa\u00e7\u00f5es necess\u00e1rias em um piscar de olhos?  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><span style=\"font-weight: 400;\">Tela Lean<\/span><span style=\"font-weight: 400;\">  foi criado com isso em mente e se concentra nos detalhes essenciais que podem fazer uma empresa decolar. O Lean Canvas \u00e9 um resumo de uma p\u00e1gina de um plano de neg\u00f3cios. Ele se concentra em sua proposta de valor e nos problemas que uma nova empresa poderia enfrentar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As start-ups costumam usar a tela enxuta, pois s\u00e3o novas e est\u00e3o cercadas de incertezas. A sobreviv\u00eancia \u00e9 fundamental para os fundadores, o que significa um plano que coloca os riscos e os problemas como prioridades. O Lean Canvas permite que os fundadores de uma empresa iniciante mantenham o foco na sobreviv\u00eancia e na dinamiza\u00e7\u00e3o de seu modelo de neg\u00f3cios \u00e0 medida que a empresa cresce.  <\/span><\/p>\n<h2 id=\"toc_Elements_of_a_Lean_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Elementos de um Lean Canvas<\/h2>\n<p><span style=\"font-weight: 400;\">Abaixo est\u00e3o os elementos que comp\u00f5em um <\/span><span style=\"font-weight: 400;\">Canvas Lean<\/span><span style=\"font-weight: 400;\">. Eles ser\u00e3o um pouco diferentes daqueles de um <a href=\"https:\/\/ideascale.com\/pt-br\/blogue\/definicao-de-tela-de-modelo-de-negocios\/\">modelo de neg\u00f3cios<\/a>, mas ajudam a retratar uma imagem \u00fanica de sua proposta de valor e do cliente ideal<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Problema:<\/strong> como todas as empresas, sua meta \u00e9 vender ou prestar um servi\u00e7o como uma start-up. O mercado deve precisar do que voc\u00ea deseja oferecer.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Solu\u00e7\u00e3o:<\/strong> Muitas empresas iniciantes est\u00e3o competindo pelo mesmo mercado que voc\u00ea. Isso significa que sua solu\u00e7\u00e3o deve ser positivamente diferente do que j\u00e1 existe.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Principais m\u00e9tricas:<\/strong> Essas s\u00e3o as atividades cruciais do consumidor, como leads gerados, novos usu\u00e1rios ou penetra\u00e7\u00e3o no mercado.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Gera\u00e7\u00e3o de receita:<\/strong> \u00c9 preciso resolver a quest\u00e3o da gera\u00e7\u00e3o de receita para ter uma chance como empresa iniciante.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Lista de despesas:<\/strong> Liste as despesas que voc\u00ea fez para administrar o neg\u00f3cio.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Canais de clientes:<\/strong> Sua tela enxuta deve conter os meios que voc\u00ea deseja usar para fazer com que os clientes percebam seu produto ou servi\u00e7o.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Vantagem:<\/strong> Voc\u00ea deve conhecer a vantagem que tem sobre os concorrentes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Proposta de Valor \u00danica:<\/strong> A proposta de valor \u00e9 fundamental para o Lean Canvas e detalha o valor exclusivo que sua empresa pode oferecer aos clientes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Base de clientes:<\/strong> Voc\u00ea deve observar de onde v\u00eam seus clientes e a personalidade principal deles.  <\/span><\/li>\n<\/ul>\n<p><b>Pr\u00f3s<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioriza os problemas que uma start-up provavelmente enfrentar\u00e1<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F\u00e1cil de entender e compartilhar<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F\u00e1cil atualiza\u00e7\u00e3o de conte\u00fado  <\/span><\/li>\n<\/ul>\n<p><b>Contras<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restringe estreitamente o desempenho dos neg\u00f3cios<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioriza o valor imediato em vez das metas futuras<\/span><\/li>\n<\/ul>\n<p><b>Saiba mais: <a href=\"https:\/\/ideascale.com\/pt-br\/blogue\/definicao-de-tela-enxuta\/\">O que \u00e9 um Lean Canvas?<\/a><\/b><\/p>\n<h2 id=\"toc_What_Is_a_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">O que \u00e9 um Business Model Canvas?<\/h2>\n<p><span style=\"font-weight: 400;\">O canvas do modelo de neg\u00f3cios \u00e9 mais inclusivo do que o <a href=\"https:\/\/ideascale.com\/pt-br\/blogue\/definicao-de-tela-enxuta\/\">canvas enxuto<\/a>, pois diferentes empresas podem usar esse modelo. O  <\/span><span style=\"font-weight: 400;\">tela de modelo de neg\u00f3cios<\/span><span style=\"font-weight: 400;\">  cont\u00e9m os planos de marketing, operacionais e estrat\u00e9gicos de uma empresa. \u00c9 interessante notar que a tela do modelo de neg\u00f3cios tamb\u00e9m \u00e9 uma p\u00e1gina, apesar de seus detalhes.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este modelo \u00e9 uma alternativa ao modelo de neg\u00f3cios tradicional, com seu visual detalhado e simples. Alexander Osterwalder criou esse modelo para diferentes neg\u00f3cios. Esse modelo serve como base para as atividades de empresas, novas e antigas.  <\/span><\/p>\n<h2 id=\"toc_Business_Model_Canvas_Elements\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Elementos do Business Model Canvas<\/h2>\n<p><span style=\"font-weight: 400;\">Esses s\u00e3o os elementos essenciais de um <\/span><span style=\"font-weight: 400;\">tela de modelo de neg\u00f3cios<\/span><span style=\"font-weight: 400;\">. Como descrito, essa \u00e9 a destila\u00e7\u00e3o mais precisa de um modelo de neg\u00f3cios tradicional, e os elementos refletir\u00e3o algumas das facetas mais importantes de sua empresa.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Segmentos de clientes:<\/strong> Essa se\u00e7\u00e3o permite que voc\u00ea conhe\u00e7a e pesquise as pessoas que gostaria de converter em clientes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Relacionamento com o cliente:<\/strong> Voc\u00ea tem seus segmentos de clientes, mas qual \u00e9 o relacionamento que deseja ter com eles? Documente o tipo de relacionamento que voc\u00ea gostaria de ter com os clientes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Valor do produto ou servi\u00e7o:<\/strong> Voc\u00ea n\u00e3o \u00e9 a \u00fanica empresa que forneceu uma solu\u00e7\u00e3o para os consumidores por meio de seus produtos ou servi\u00e7os. Voc\u00ea precisa mostrar coisas que fariam os consumidores escolherem seu produto. Informe-os sobre os benef\u00edcios distintos de seu produto.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Canais:<\/strong> \u00c9 a forma como uma empresa se comunica com os clientes para inform\u00e1-los sobre o valor que obteriam com o produto ou servi\u00e7o da empresa.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Principais atividades:<\/strong> Essas atividades s\u00e3o as que voc\u00ea usar\u00e1 para mostrar o valor de seu produto e servi\u00e7o.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Gera\u00e7\u00e3o de receita:<\/strong> Sua tela de modelo de neg\u00f3cios deve conter as diferentes maneiras de ganhar dinheiro.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Recursos cruciais:<\/strong> Esses s\u00e3o os ativos vitais que permitem o funcionamento de sua empresa.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Parceiros importantes:<\/strong> Essas s\u00e3o as outras empresas de que voc\u00ea precisaria para realizar atividades cruciais que lhe permitir\u00e3o oferecer valor aos clientes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Custos:<\/strong> Voc\u00ea deve fornecer o valor que gastou durante as opera\u00e7\u00f5es comerciais. Uma lista de custos permite que voc\u00ea saiba se o seu plano de neg\u00f3cios est\u00e1 funcionando ou n\u00e3o.  <\/span><\/li>\n<\/ul>\n<p><b>Pr\u00f3s<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atende \u00e0s necessidades do cliente  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F\u00e1cil acesso \u00e0s demandas operacionais  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modelo breve e f\u00e1cil de entender<\/span><\/li>\n<\/ul>\n<p><b>Contras<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e3o se concentra no valor para o cliente  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e3o \u00e9 muito receptivo a empresas iniciantes<\/span><\/li>\n<\/ul>\n<p><b>Saiba mais: <a href=\"https:\/\/ideascale.com\/pt-br\/blogue\/definicao-de-tela-de-modelo-de-negocios\/\">O que \u00e9 um Business Model Canvas? <\/a> <\/b><\/p>\n<h2 id=\"toc_Lean_Canvas_vs_Business_Model_Canvas_Differences\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Lean Canvas vs. Business Model Canvas: Diferen\u00e7as<\/h2>\n<p><span style=\"font-weight: 400;\">Portanto, tela enxuta versus tela de modelo de neg\u00f3cios. Vamos explor\u00e1-las  <\/span><span style=\"font-weight: 400;\">dois modelos<\/span><span style=\"font-weight: 400;\">. Voc\u00ea pode ver que cada um \u00e9 semelhante, mas muito diferente do outro. As diferen\u00e7as entre esses dois s\u00e3o;  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O Lean Canvas se concentra nos empreendedores, enquanto o modelo de neg\u00f3cios enfatiza os clientes, empreendedores, assessores e consultores.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O Lean Canvas \u00e9 voltado para start-ups, enquanto o Business Model Canvas \u00e9 voltado para empresas novas e existentes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O Lean Canvas incentiva as start-ups a se concentrarem nos problemas que suas empresas provavelmente enfrentar\u00e3o. A l\u00f3gica \u00e9 que uma nova empresa precisa resolver um problema antes de qualquer outra coisa. Como alternativa, o canvas do modelo de neg\u00f3cios examina os fluxos de receita e os ativos comerciais.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uma start-up que usa o Lean Canvas compete de forma diferente. Eles competem usando a vantagem injusta de seus produtos sobre os concorrentes e a exploram. As empresas que usam o modelo de neg\u00f3cios canvas se concentram no valor de seus produtos para se manterem relevantes no mercado.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Os clientes s\u00e3o um luxo para as empresas iniciantes que usam o lean canvas, e elas n\u00e3o enfatizam os clientes. Ter um produto \u00fatil \u00e9 a chave para isso. Os clientes s\u00e3o tudo com um modelo de neg\u00f3cios canvas, pois as empresas que usam esse modelo j\u00e1 s\u00e3o populares no mercado.  <\/span><\/li>\n<\/ul>\n<h2 id=\"toc_Lean_Canvas_vs_Business_Model_Canvas_Which_is\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Lean Canvas vs. Business Model Canvas: Qual \u00e9 o melhor?<\/h2>\n<p><span style=\"font-weight: 400;\">Sua escolha deve depender da realidade de seus neg\u00f3cios. Como uma nova empresa, o Lean <a href=\"https:\/\/ideascale.com\/pt-br\/blogue\/definicao-de-tela-enxuta\/\">Canvas<\/a> lhe d\u00e1 os aspectos pr\u00e1ticos necess\u00e1rios para sobreviver, pois \u00e9 mais simples e mais orientado para os problemas.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma empresa mais fundamentada consideraria o <a href=\"https:\/\/ideascale.com\/pt-br\/blogue\/definicao-de-tela-de-modelo-de-negocios\/\">modelo de neg\u00f3cios canvas<\/a> mais adequado para ela, pois se concentra na otimiza\u00e7\u00e3o de seus processos para atingir metas futuras. Essas empresas j\u00e1 passaram da fase de start-up e t\u00eam um produto para vender.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Independentemente da op\u00e7\u00e3o escolhida, a adaptabilidade \u00e9 fundamental, pois voc\u00ea precisar\u00e1 fazer altera\u00e7\u00f5es de tempos em tempos. Se voc\u00ea gostou deste artigo, n\u00e3o deixe de conferir nossos outros materiais, como os v\u00e1rios  <\/span><a href=\"https:\/\/ideascale.com\/blog\/lean-canvas-advantages\/\"><br \/>\n  <span style=\"font-weight: 400;\">vantagens do lean canvas<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">e se voc\u00ea quiser outra op\u00e7\u00e3o para um modelo de neg\u00f3cios, confira nosso inovador <\/span><span style=\"font-weight: 400;\">modelo CO-STAR<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":70208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2915],"tags":[],"contributor":[3006],"class_list":["post-70207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue","contributor-paul-vanzandt-pt-br"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lean Canvas vs. Business Model Canvas: Saiba a diferen\u00e7a<\/title>\n<meta name=\"description\" content=\"Como propriet\u00e1rio de uma empresa, \u00e9 importante que voc\u00ea entenda o que \u00e9 lean canvas e o que \u00e9 business model canvas. Saiba como us\u00e1-los da melhor forma no IdeaScale Whiteboard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/pt-br\/blogue\/lean-canvas-vs-business-model-canvas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lean Canvas vs. Business Model Canvas: Saiba a diferen\u00e7a\" \/>\n<meta property=\"og:description\" content=\"Como propriet\u00e1rio de uma empresa, \u00e9 importante que voc\u00ea entenda o que \u00e9 lean canvas e o que \u00e9 business model canvas. 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