{"id":67543,"date":"2022-08-19T09:40:50","date_gmt":"2022-08-19T13:40:50","guid":{"rendered":"http:\/\/ideascale.com\/casestudy\/amway\/"},"modified":"2025-07-28T03:08:19","modified_gmt":"2025-07-28T07:08:19","slug":"amway","status":"publish","type":"casestudy","link":"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/","title":{"rendered":"Amway"},"content":{"rendered":"<h2>A Voz da Amway: Uma hist\u00f3ria de sucesso de crowdsourcing global<\/h2>\n<p>A Amway, uma empresa l\u00edder em produtos de consumo fundada em 1959, opera em mais de 100 pa\u00edses e territ\u00f3rios. Com um portf\u00f3lio diversificado que inclui NUTRILITE, ARTISTRY e eSPRING, a Amway oferece mais de 450 produtos de sa\u00fade, beleza e para o lar por meio de sua rede de Empres\u00e1rios Amway (ABOs). <\/p>\n<h3>Desafios<\/h3>\n<p>Com uma vasta rede de mais de 3 milh\u00f5es de ABOs em todo o mundo, a Amway procurou criar uma plataforma para feedback, compartilhamento de ideias e recomenda\u00e7\u00f5es de estrat\u00e9gias. A meta era ter 50% dos mercados da Amway representados em sua comunidade de crowdsourcing, The Voice. Essa meta ambiciosa envolvia o envolvimento de ABOs em 100 pa\u00edses e em mais de 60 idiomas para impulsionar a inova\u00e7\u00e3o.  <\/p>\n<h3>Solu\u00e7\u00e3o<\/h3>\n<p>A Amway implementou uma estrat\u00e9gia abrangente de comunica\u00e7\u00e3o multicanal para promover o The Voice, incluindo:<\/p>\n<ul>\n<li><strong>M\u00eddia social:<\/strong> Campanhas direcionadas para aumentar a conscientiza\u00e7\u00e3o.<\/li>\n<li><strong>Promo\u00e7\u00e3o impressa:<\/strong> M\u00eddia tradicional para alcan\u00e7ar ABOs.<\/li>\n<li><strong>V\u00eddeo promocional:<\/strong> Um ativo digital de alto desempenho que gera registros.<\/li>\n<li><strong>Eventos e reuni\u00f5es:<\/strong> Engajamento direto para informar os ABOs sobre o The Voice.<\/li>\n<li><strong>Promo\u00e7\u00e3o digital:<\/strong> Visibilidade no site e na intranet da empresa.<\/li>\n<li><strong>E-mail:<\/strong> Comunica\u00e7\u00e3o direta com as ABOs.<\/li>\n<\/ul>\n<p>A estrat\u00e9gia superou as expectativas, alcan\u00e7ando 88% de registro de mercado no The Voice. Para facilitar a colabora\u00e7\u00e3o entre ABOs de 100 pa\u00edses, a Amway oferece suporte a 12 idiomas e emprega moderadores de tradu\u00e7\u00e3o no mercado usando o fluxo de trabalho de tradu\u00e7\u00e3o da IdeaScale. Essa abordagem garante uma intera\u00e7\u00e3o global precisa e a troca de ideias.  <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg\" target=\"_new\" rel=\"noopener\">Assista ao v\u00eddeo aqui<\/a> para ver Leslie Drueke, da Amway, discutir como a IdeaScale promove a colabora\u00e7\u00e3o global na plataforma The Voice.<\/p>\n<div class=\"fusion-widget fusion-widget-element fusion-widget-area fusion-content-widget-area wpWidget-1 wp_widget_media_video\" style=\"--awb-fusion-border-size:0px;--awb-fusion-border-style:solid;\"><div class=\"widget widget_media_video\"><div class=\"heading\"><h4 class=\"widget-title\">Leslie Drueke from Amway discusses on how IdeaScale is used to bring their global audience together on the platform.<\/h4><\/div><div style=\"width:100%;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-67543-1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg&#038;_=1\" \/><a href=\"https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg\">https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg<\/a><\/video><\/div><\/div><\/div>\n<h2>Conclus\u00e3o<\/h2>\n<p>A plataforma The Voice da Amway uniu com sucesso as ABOs em todo o mundo, excedendo as metas de engajamento e promovendo a inova\u00e7\u00e3o global. Ao alavancar uma estrat\u00e9gia de comunica\u00e7\u00e3o robusta e fornecer suporte multil\u00edngue, a Amway demonstra o poder do crowdsourcing na condu\u00e7\u00e3o de avan\u00e7os significativos nos neg\u00f3cios. <\/p>\n","protected":false},"featured_media":67544,"template":"","meta":[],"tags":[2944],"case_studies_category":[3452],"class_list":["post-67543","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","tag-empresa-pt-br","case_studies_category-featured-pt-br"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amway - Capacitando ABOs em todo o mundo - IdeaScale<\/title>\n<meta name=\"description\" content=\"Saiba como a plataforma de crowdsourcing da Amway, The Voice, envolveu com sucesso 88% de seus mercados e permitiu a colabora\u00e7\u00e3o global com ABOs de mais de 100 pa\u00edses, apoiada por uma estrat\u00e9gia multicanal robusta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amway - Capacitando ABOs em todo o mundo - IdeaScale\" \/>\n<meta property=\"og:description\" content=\"Saiba como a plataforma de crowdsourcing da Amway, The Voice, envolveu com sucesso 88% de seus mercados e permitiu a colabora\u00e7\u00e3o global com ABOs de mais de 100 pa\u00edses, apoiada por uma estrat\u00e9gia multicanal robusta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T07:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/\",\"url\":\"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/\",\"name\":\"Amway - Capacitando ABOs em todo o mundo - IdeaScale\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png\",\"datePublished\":\"2022-08-19T13:40:50+00:00\",\"dateModified\":\"2025-07-28T07:08:19+00:00\",\"description\":\"Saiba como a plataforma de crowdsourcing da Amway, The Voice, envolveu com sucesso 88% de seus mercados e permitiu a colabora\u00e7\u00e3o global com ABOs de mais de 100 pa\u00edses, apoiada por uma estrat\u00e9gia multicanal robusta.\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/#primaryimage\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png\",\"width\":150,\"height\":150},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ideascale.com\/pt-br\/#website\",\"url\":\"http:\/\/ideascale.com\/pt-br\/\",\"name\":\"IdeaScale\",\"description\":\"Enterprise Innovation Management Software\",\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ideascale.com\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/ideascale.com\/pt-br\/#organization\",\"name\":\"IdeaScale\",\"url\":\"http:\/\/ideascale.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"http:\/\/ideascale.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"width\":696,\"height\":696,\"caption\":\"IdeaScale\"},\"image\":{\"@id\":\"http:\/\/ideascale.com\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ideascale\",\"https:\/\/x.com\/ideascale\",\"https:\/\/www.instagram.com\/ideascale\/\",\"https:\/\/www.linkedin.com\/company\/ideascale\/\",\"https:\/\/www.youtube.com\/@Ideascalesolution\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amway - Capacitando ABOs em todo o mundo - IdeaScale","description":"Saiba como a plataforma de crowdsourcing da Amway, The Voice, envolveu com sucesso 88% de seus mercados e permitiu a colabora\u00e7\u00e3o global com ABOs de mais de 100 pa\u00edses, apoiada por uma estrat\u00e9gia multicanal robusta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/","og_locale":"pt_BR","og_type":"article","og_title":"Amway - Capacitando ABOs em todo o mundo - IdeaScale","og_description":"Saiba como a plataforma de crowdsourcing da Amway, The Voice, envolveu com sucesso 88% de seus mercados e permitiu a colabora\u00e7\u00e3o global com ABOs de mais de 100 pa\u00edses, apoiada por uma estrat\u00e9gia multicanal robusta.","og_url":"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/","og_site_name":"IdeaScale","article_publisher":"https:\/\/www.facebook.com\/ideascale","article_modified_time":"2025-07-28T07:08:19+00:00","og_image":[{"width":150,"height":150,"url":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ideascale","twitter_misc":{"Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/","url":"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/","name":"Amway - Capacitando ABOs em todo o mundo - IdeaScale","isPartOf":{"@id":"http:\/\/ideascale.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/#primaryimage"},"image":{"@id":"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png","datePublished":"2022-08-19T13:40:50+00:00","dateModified":"2025-07-28T07:08:19+00:00","description":"Saiba como a plataforma de crowdsourcing da Amway, The Voice, envolveu com sucesso 88% de seus mercados e permitiu a colabora\u00e7\u00e3o global com ABOs de mais de 100 pa\u00edses, apoiada por uma estrat\u00e9gia multicanal robusta.","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ideascale.com\/pt-br\/casestudy\/amway\/#primaryimage","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png","width":150,"height":150},{"@type":"WebSite","@id":"http:\/\/ideascale.com\/pt-br\/#website","url":"http:\/\/ideascale.com\/pt-br\/","name":"IdeaScale","description":"Enterprise Innovation Management Software","publisher":{"@id":"http:\/\/ideascale.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ideascale.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"http:\/\/ideascale.com\/pt-br\/#organization","name":"IdeaScale","url":"http:\/\/ideascale.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"http:\/\/ideascale.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","width":696,"height":696,"caption":"IdeaScale"},"image":{"@id":"http:\/\/ideascale.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideascale","https:\/\/x.com\/ideascale","https:\/\/www.instagram.com\/ideascale\/","https:\/\/www.linkedin.com\/company\/ideascale\/","https:\/\/www.youtube.com\/@Ideascalesolution"]}]}},"_links":{"self":[{"href":"https:\/\/ideascale.com\/pt-br\/wp-json\/wp\/v2\/casestudy\/67543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideascale.com\/pt-br\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/ideascale.com\/pt-br\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideascale.com\/pt-br\/wp-json\/wp\/v2\/media\/67544"}],"wp:attachment":[{"href":"https:\/\/ideascale.com\/pt-br\/wp-json\/wp\/v2\/media?parent=67543"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideascale.com\/pt-br\/wp-json\/wp\/v2\/tags?post=67543"},{"taxonomy":"case_studies_category","embeddable":true,"href":"https:\/\/ideascale.com\/pt-br\/wp-json\/wp\/v2\/case_studies_category?post=67543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}