Predictions for 2011

As the New Year launches, there is a flurry of market research industry predictions. How will the industry evolve in 2011 and beyond? What methods will catch on? Which ones will diminish? How will skill sets, client requirements and best practices evolve?

The predictions come out each New Year and this year is no different.

Or is it?

Kathryn Korostoff of Research Rockstar LLC suggests that rather than just releasing our various predictions on fragmented blogs, twitter feeds, article sites and LinkedIn forums, that we all add a new element; one that will give us all a chance to vote on the predictions—so that we can leverage some collective judgment and identify the “best” predictions.

To support this, she has set up an IdeaScale voting site titled “Market Research Predictions Site.

There are now 32 ideas in voting. You can vote for or against any predictions you like, or even add your own (which others can then vote on).

The plan is to let this site run for a few weeks, and then conclude it by publishing (and sharing) the top predictions, along with recognition of the top market research futurists.

You all have a lot of demands on your time, but if you can spare five minutes, you will see that it is very easy to vote and add your own predictions. Perhaps this will be an easy way for all to gain fresh insights for 2011 and beyond.

Leave a Reply