{"id":72832,"date":"2023-07-26T06:52:15","date_gmt":"2023-07-26T10:52:15","guid":{"rendered":"http:\/\/ideascale.com\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ec%97%94%ed%84%b0%ed%94%84%eb%9d%bc%ec%9d%b4%ec%a6%88-%ea%b3%84%ed%9a%8d%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/"},"modified":"2024-02-08T03:25:58","modified_gmt":"2024-02-08T07:25:58","slug":"%ec%97%94%ed%84%b0%ed%94%84%eb%9d%bc%ec%9d%b4%ec%a6%88-%ea%b3%84%ed%9a%8d%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ec%97%94%ed%84%b0%ed%94%84%eb%9d%bc%ec%9d%b4%ec%a6%88-%ea%b3%84%ed%9a%8d%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/","title":{"rendered":"\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ud61c\ud0dd \ubc0f \ud504\ub85c\uc138\uc2a4"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>\ubaa9\ucc28<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__1\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc758 \uc774\uc810<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_5\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d \ud504\ub85c\uc138\uc2a4: 5\uac00\uc9c0 \ud575\uc2ec \ub2e8\uacc4<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p><span style=\"font-weight: 400;\">\uae30\uc5c5 \uacc4\ud68d\uc740 \ud68c\uc0ac\uc758 \ub354 \ud070 \uc804\ub7b5 \uacc4\ud68d\uc758 \uc124\uc815\ub41c \ubaa9\uc801\uacfc \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ud68c\uc0ac\uc758 \uc815\ucc45, \ud504\ub85c\uc138\uc2a4 \ubc0f \uc608\uc0b0 \uc694\uad6c \uc0ac\ud56d\uc744 \uc124\uc815\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uac70\ub098 \uc7a0\uc7ac\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ubaa8\ub4e0 \ub0b4\ubd80 \ubc0f \uc678\ubd80 \uc694\uc778\uc744 \uace0\ub824\ud569\ub2c8\ub2e4.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uae30\uc5c5 \uacc4\ud68d\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ud68c\uacc4 \uc5f0\ub3c4\ub97c \ub300\uc0c1\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uba70, \ub2e4\uc74c \ube44\uc988\ub2c8\uc2a4 \uce98\ub9b0\ub354\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \uc218\uc6a9\ud558\uae30 \uc704\ud574 \ub9e4\ub144 \uc218\uc815\ub429\ub2c8\ub2e4. \uc774\ub294 \ucd5c\uace0 \uacbd\uc601\uc790(CEO)\ub97c \uc911\uc2ec\uc73c\ub85c \ud68c\uc0ac\uc758 \uacbd\uc601\uc9c4\uc774 \ud568\uaed8 \ubaa8\uc5ec \ud68c\uc0ac\uc758 \uc804\ub7b5\uc801 \ube44\uc804\uc5d0 \ub300\ud55c \uc2e4\ud589 \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\ub294 \uacbd\uc601\uc9c4 \ucc28\uc6d0\uc758 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \uc778\uc801 \uc790\uc6d0, \uae30\uc220 \ubc0f \uc778\ud504\ub77c\uc5d0 \ub300\ud55c \uc608\uc0b0 \ucc45\uc815.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \ubd80\ucc44, \uc774\uc724, \uc81c\ud488 \uac00\uaca9\uc744 \ud3ec\ud568\ud55c \ub300\ucc28 \ub300\uc870\ud45c \uad00\ub9ac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \ubc95\ub960 \ubc0f \ubc95\uc801 \uc694\uc778\uc744 \uace0\ub824\ud558\uc5ec \uc815\ucc45 \ubc0f \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \ud300 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud504\ub85c\uc138\uc2a4\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \ud300\uc774 \uc5c5\ubb34\uc5d0 \uc801\ud569\ud55c \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc5c5\ubb34\ub97c \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc758 \uc774\uc810<\/h2>\n<p><span style=\"font-weight: 400;\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc740 \ub300\uae30\uc5c5\uc5d0\uac8c \uc911\uc694\ud55c \ub3c4\uad6c\uc774\uc9c0\ub9cc, \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \ud68c\uc0ac \ub610\ub294 \ube44\uc601\ub9ac \ub2e8\uccb4\ub3c4 \uadf8 \uc774\uc810\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \ubaa8\ub4e0 \uc870\uc9c1\uc5d0\uc11c \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc774 \uc911\uc694\ud55c \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc774\uc810\uc785\ub2c8\ub2e4:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\uc804\ub7b5\uc801 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \ub300\ud55c \uacbd\uc601\uc9c4\uc758 \uc2e0\ub8b0\ub3c4 \ud5a5\uc0c1<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc81c\ub300\ub85c \ub41c \uae30\uc5c5 \uacc4\ud68d\uc740 \ud68c\uc0ac\uc758 \uc804\ub7b5 \uacc4\ud68d\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uacbd\uc601\uc9c4\uc758 \ub2a5\ub825, \uc989 \ud575\uc2ec \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4. \ucca0\uc800\ud55c \uacc4\ud68d\uc774 \uc5c6\ub2e4\uba74 \ud68c\uc0ac\uc758 \uc804\ub7b5\uc801 \ube44\uc804\uc740 \ub9d0\ubfd0\uc785\ub2c8\ub2e4. \uc804\ub7b5\uc801 \ubaa9\ud45c\ubd80\ud130 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud55c \uc2e4\ud589\uae4c\uc9c0 \ub9e4\ud551\ud558\ub294 \uac83\uc774 \ubc14\ub85c \uae30\uc5c5 \uacc4\ud68d\uc785\ub2c8\ub2e4.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\uc9c1\uc6d0\uacfc \uacbd\uc601\uc9c4\uc758 \uad00\uacc4 \uac1c\uc120<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc9c1\uc6d0\ub4e4\uc740 \ud22c\uba85\uc131, \ud3ec\uc6a9\uc131, \ud68c\uc0ac\uac00 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ub354 \ud070 \ube44\uc804\uc744 \uc774\ud574\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc5d0 \uace0\ubb34\ub429\ub2c8\ub2e4. \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc740 \ube44\uc804\uc744 \ub354 \ub113\uc740 \ud300 \uac04\uc758 \ubaa9\ud45c\uc640 \ud611\uc5c5 \ubaa9\ud45c\ub85c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uc9c1\uc6d0\ub4e4\uc740 \uc790\uc2e0\uc774 \ud558\uace0 \uc788\ub294 \uc77c\uacfc \ub178\ub825\uc758 \uc608\uc0c1 \uacb0\uacfc\ub97c \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacc4\ud68d\uc740 \uacbd\uc601\uc9c4\uc744 \ud3ec\ud568\ud55c \ubaa8\ub4e0 \uc9c1\uc6d0\uc774 \ub3d9\uc77c\ud55c \ubaa9\ud45c, \uacc4\ud68d \ubc0f \uaddc\uce59\uc5d0 \uad6c\uc18d\ub418\uae30 \ub54c\ubb38\uc5d0 \ud3c9\ub4f1\uc8fc\uc758\uc801\uc774\ub77c\uace0\ub3c4 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\ub85c\ub4dc\ub9f5\uc744 \uc704\ud55c \uac15\ub825\ud55c \uae30\ubc18 \uad6c\ucd95<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\uace0\uac1d \uacbd\ud5d8<\/a>, \uc81c\ud488 \uac1c\ubc1c, \ub9c8\ucf00\ud305 \ub610\ub294 \ubaa8\ub4e0 \ubd80\uc11c\/\ud300\uc5d0 \ub300\ud55c \ub85c\ub4dc\ub9f5\uc740 \ud68c\uc0ac\uc758 \uae30\ubcf8 \uad6c\uc870\uc640 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc5d0 \uc81c\ud488 \uac1c\ubc1c\uc758 \uc9c0\ud718 \uccb4\uacc4\uc640 \uc81c\ud488 \uad00\ub9ac\uc790\uac00 \ub514\uc790\uc778, \ucf58\ud150\uce20, UI\/UX \ub4f1\uc744 \uc704\ud574 \ub2e4\ub978 \ud300\uacfc \ud611\ub825\ud558\uba74\uc11c \uc5b4\ub5bb\uac8c \uc2e4\ud589(\uc9d1\ud589?)\ud560 \uc218 \uc788\ub294\uc9c0 \uc815\ud655\ud558\uac8c \ub098\uc640 \uc788\ub2e4\uba74 \uc81c\ud488 \uad00\ub9ac\uc790\ub294 \uc81c\ud488 \ub85c\ub4dc\ub9f5\uc744 \uc815\ud655\ud558\uace0 \uc790\uc2e0 \uc788\uac8c \ubc30\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \uacc4\ud68d\uc758 \uc815\ucc45\uacfc \ud504\ub85c\ud1a0\ucf5c\uc5d0 \ub530\ub978 \uc9c0\uc6d0 \uae30\ubc18\uc774 \uc5c6\uc73c\uba74 \ud300 \uac04\uc5d0 \ucda9\ub3cc\uc774 \ubc1c\uc0dd\ud558\uac70\ub098, \uad6c\ub9e4 \uc2b9\uc778\uc744 \ubc1b\uc544\uc57c \ud558\ub294 \uae30\uc220\uc5d0 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\uac70\ub098, \uc801\uc808\ud55c \uc2b9\uc778\uc744 \uac70\uce58\uc9c0 \uc54a\uace0 \ucc44\uc6a9\uc744 \uc9c4\ud589\ud558\ub294 \ub4f1\uc758 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\uad6c\uc870\ud654\ub41c \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud504\ub85c\uc138\uc2a4 \uc124\uc815<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uad6c\uc870\ud654\ub41c \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud504\ub85c\uc138\uc2a4\ub294 \uc9c1\uc6d0\uacfc \ud300\uc774 \uc11c\ub85c \ud611\ub825\ud560 \ub54c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ubb38\uc81c\uc640 \ub3c4\uc804 \uacfc\uc81c, \ud300\uc6d0 \ucd94\uac00 \uacc4\ud68d, \uae30\uc220 \uad6c\ub9e4, \uc62c\ubc14\ub978 \uc791\uc5c5 \uc6b0\uc120\uc21c\uc704 \uc9c0\uc815 \ub4f1\uc744 \uace0\ub824\ud55c \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc989, \uae30\uc5c5 \uacc4\ud68d\uc740 \uc9c1\uc6d0\ub4e4\uc774 \uc774\ub3d9 \uc911\uc5d0\ub3c4 \uc7a5\uc560\ubb3c\uc744 \ucd5c\uc18c\ud654\ud558\uba74\uc11c \uc27d\uac8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\uace0 \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc608\ub97c \ub4e4\uc5b4, \ub514\uc790\uc778 \ud300\uc774 \uc5ec\ub7ec \ud300\uc73c\ub85c\ubd80\ud130 \ub4e4\uc5b4\uc624\ub294 \uc694\uccad\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uace0 \ucc98\ub9ac\ud558\ub294 \ubc29\ubc95\uc744 \uae30\uc5c5 \uacc4\ud68d\uc5d0 \uba85\uc2dc\ud558\uba74 \uad00\ub828\ub41c \ubaa8\ub4e0 \ud300\uc774 \ucda9\ub3cc \uc5c6\uc774 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ub354 \ube60\ub974\uac8c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\uae30\uac00 \ud6e8\uc52c \uc26c\uc6cc\uc9d1\ub2c8\ub2e4.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\uc870\uc815\ub41c \uad8c\ud55c \uc704\uc784\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc740 \uc5ed\ud560\uacfc \ubc94\uc704\ub97c \ucd5c\ub300\ud55c \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uc5ec \uc5ed\ud560 \ucda9\ub3cc\uacfc \uc911\ubcf5\uc744 \ucd5c\uc18c\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud611\uc5c5\ud558\uace0 \ud568\uaed8 \uc77c\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc5ec\uc9c0\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uad8c\ud55c \uc704\uc784\uc740 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc758 \uc77c\ubc18\uc801\uc778 \uacc4\uce35 \uad6c\uc870\ub97c \ubc18\uc601\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubcc0\uacbd \ubc0f \ucd94\uac00\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uc815\uc758\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc838\uc57c \ud569\ub2c8\ub2e4.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uad8c\ud55c \uc704\uc784\uc740 \uc0c1\uc704 \uc218\uc900\uc5d0\uc11c \ub9e4\uc6b0 \uc815\ud655\ud558\uac8c \uc124\uc815\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc0ac\ub2e4\ub9ac\ub97c \ub0b4\ub824\uac08\uc218\ub85d \uc8fc\uc5b4\uc9c4 \ud68c\uacc4 \uc5f0\ub3c4\uc5d0 \ud6e8\uc52c \ub354 \uc5ed\ub3d9\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\uc804 \ub2ec\uc5d0 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub0b8 \uc9c1\uc6d0\uc740 \uc5f0\ub840 \uc2b9\uc9c4 \uc8fc\uae30\ub97c \uae30\ub2e4\ub9ac\uc9c0 \uc54a\uace0 \ub354 \ub9ce\uc740 \ucc45\uc784\uacfc \uad8c\ud55c\uc744 \ubd80\uc5ec\ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc704\uc784\uc774 \ub354 \ud070 \uc870\uc9c1\ub3c4\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ub420\uc9c0, \uc561\uc138\uc2a4 \uc81c\uc5b4, \uc5c5\ub370\uc774\ud2b8\ub41c \uc5ed\ud560\uc5d0 \ub300\ud55c \ud300\uc758 \uba85\ud655\uc131 \ubc0f \uc5c5\ubb34\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \ub4f1\uc740 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc5d0\uc11c \ub3c4\ucd9c\ub41c \ud504\ub85c\uc138\uc2a4\uc5d0 \uba85\uc2dc\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\uc0ac\uc77c\ub85c\ud654\ub41c \uc6b4\uc601 \ucd5c\uc18c\ud654<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud300 \uaddc\ubaa8\uac00 \ucee4\uc9d0\uc5d0 \ub530\ub77c \ud300\uc6cc\ud06c\uc758 \uac00\uc7a5 \ud070 \ubb38\uc81c \uc911 \ud558\ub098\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <\/span><span style=\"font-weight: 400;\">\uc0ac\uc77c\ub85c\ud654\ub41c \uc6b4\uc601<\/span><span style=\"font-weight: 400;\">\uc989, \uc18c\ud1b5\uacfc \uc801\uc808\ud55c \ud611\uc5c5\uc774 \ubd80\uc871\ud558\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4. \uc624\ub798\ub418\uc5b4 \ucd5c\uadfc \uc5c5\ub370\uc774\ud2b8\uac00 \ubc18\uc601\ub418\uc9c0 \uc54a\uc740 \uc791\uc5c5\uc774 \ud560\ub2f9\ub418\uc5b4 \uc788\uc744 \uc218\ub3c4 \uc788\uace0, \ub354 \uc774\uc0c1 \uc218\ud589\ud560 \ud544\uc694\uac00 \uc5c6\uac70\ub098 \uc6b0\uc120\uc21c\uc704\uac00 \uc544\ub2cc \uc791\uc5c5\uc774 \uc9c1\uc6d0\uc5d0\uac8c \ud560\ub2f9\ub418\uc5b4 \uc788\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub294 \uc9c1\uc6d0\ub4e4\uc774 \uac01\uc790\uc758 \uc791\uc740 \uc0ac\uc77c\ub85c\uc5d0\uc11c \uad00\ub828 \uc5c5\ub370\uc774\ud2b8 \ubc0f \uc815\ubcf4\ub85c\ubd80\ud130 \ub2e8\uc808\ub41c \ucc44 \uc791\uc5c5\ud560 \ub54c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud300 \uc5c5\ubb34\uac00 \ub354 \ud070 \ud300 \ubaa9\ud45c\uc640 \uc5f0\uacc4\ub418\uc5b4 \ud758\ub7ec\ub0b4\ub9ac\ub294 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc740 \ud2b9\ud788 \uc6d0\uaca9 \uadfc\ubb34 \ud658\uacbd\uc5d0\uc11c \uc9c1\uc6d0\ub4e4\uc774 \uace0\ub9bd\uac10\uc744 \ub290\ub07c\uc9c0 \uc54a\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694: <a href=\"https:\/\/ideascale.com\/blog\/tactical-planning-definition\/\">\uc804\uc220 \uacc4\ud68d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a> <\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d \ud504\ub85c\uc138\uc2a4: 5\uac00\uc9c0 \ud575\uc2ec \ub2e8\uacc4<\/h2>\n<p><span style=\"font-weight: 400;\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc694\uae08\uc81c\ub97c \ub9cc\ub4dc\ub294 5\uac00\uc9c0 \uc8fc\uc694 \ub2e8\uacc4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uc804\ub7b5 \uacc4\ud68d \uc218\ub9bd<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc740 \ud68c\uc0ac\uc758 \ub354 \ud070 \uc804\ub7b5 \uacc4\ud68d\uc5d0\uc11c \ud30c\uc0dd\ub418\ub294 \uc791\uc5c5 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc804\ub7b5 \uacc4\ud68d\uc740 \uc804\uc0ac \uacc4\ud68d\uacfc \ub2ec\ub9ac \ud68c\uc0ac\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \ubaa9\ud45c\uc640 \ubaa9\uc801\uc785\ub2c8\ub2e4. \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc740 \uc804\ub7b5 \uacc4\ud68d\uc744 \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc815\ucc45, \ud504\ub85c\uc138\uc2a4 \ubc0f \ud504\ub85c\ud1a0\ucf5c\uc758 \ud2c0\uc744 \uc9dc\ub294 \ub2e4\uc74c \ub2e8\uacc4\uc785\ub2c8\ub2e4.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">F<\/span><span style=\"font-weight: 400;\">\uc608\ub97c \ub4e4\uc5b4 \uc804\ub7b5\uc801 \ubaa9\ud45c \uc911 \ud558\ub098\uac00 \ud5a5\ud6c4 3\ub144\uac04 \ub9e4\ub144 10%\uc529 \uc218\uc775\uc744 \uc131\uc7a5\uc2dc\ud0a4\ub294 \uac83\uc774\ub77c\uba74, \uc5f0\uac04 \uae30\uc5c5 \uacc4\ud68d\uc740 \ud310\ub9e4 \ubc0f \uc5c5\uc140\ub9c1\uc744 \uc5bc\ub9c8\ub098 \ub354 \ud574\uc57c \ud558\ub294\uc9c0, \ud310\ub9e4 \uac00\ub2a5\ud55c \ub9ac\ub4dc\ub97c \ucda9\ubd84\ud788 \uacf5\uae09\ud558\uae30 \uc704\ud574 \ub9c8\ucf00\ud305 \uc218\uc694 \ucc3d\ucd9c\uc744 \uc5b4\ub5bb\uac8c \uc6b4\uc601\ud560\uc9c0 \ub4f1\uc744 \uc815\ud655\ud788 \ub3c4\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. \uc678\ubd80 \uc694\uc778\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ud22c\uc790<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc911\ub300\ud615 \ube44\uc988\ub2c8\uc2a4\uc758 \uacbd\uc6b0, \uae30\uc5c5 \uacc4\ud68d\uc744 \ucd94\uc9c4\ud558\uae30 \uc704\ud574 <a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\uc2dc\uc7a5 \uc870\uc0ac\uc5d0<\/a> \ud22c\uc790\ud558\ub294 \uac83\uc740 \uac00\uce58 \uc788\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uacb0\uc815\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc608\uc0b0\uc5d0 \ub530\ub77c 1\ucc28 \ub610\ub294 2\ucc28\ub85c \uc2e4\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc678\ubd80 \uc694\uc778\uacfc \uadf8 \uc601\ud5a5\uc744 \ud310\ub2e8\ud560 \ub54c \uae30\uc5c5 \uacc4\ud68d\uc758 \uacbd\uc601 \uc758\uc0ac \uacb0\uc815\uc774 \ub2e8\uc21c\ud788 \uc77c\uc0c1\uc758 \ub274\uc2a4\uc640 \ucd94\uce21\uc774 \uc544\ub2cc \ub370\uc774\ud130\uc5d0 \uadfc\uac70\ud558\uc5ec \ud569\ub9ac\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">PESTEL \ubc29\ubc95\uc740 \uc815\uce58, \uacbd\uc81c, \uc0ac\ud68c, \uae30\uc220, \ud658\uacbd, \ubc95\ub960 \ub4f1 \uc6a9\uc5b4 \uc790\uccb4\uc5d0\uc11c \ucd95\uc57d\ub41c \uc678\ubd80 \uc694\uc778\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub97c \uc218\ud589\ud558\ub294 \ub370 \ud6cc\ub96d\ud55c \uac00\uc774\ub4dc\ub77c\uc778\uc785\ub2c8\ub2e4.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. \ub0b4\ubd80 \uc694\uc778 \ubd84\uc11d<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ube44\uc988\ub2c8\uc2a4 \uaddc\ubaa8\uc5d0 \ub530\ub77c \uacbd\uc601\uc9c4\uc740 OKR(\ud300 \uc131\uacfc \ud3c9\uac00 \ubc0f \uad00\ub9ac\uc6a9), \uac15\uc810, \uc57d\uc810, \uae30\ud68c, \ub0b4\ubd80 \uc704\ud611(\uc608: \uc0ac\uc774\ubc84 \ubcf4\uc548 \ud504\ub85c\ud1a0\ucf5c \ucde8\uc57d) \ud30c\uc545\uc744 \uc704\ud55c SWOT \ubd84\uc11d, \uc81c\ud488\/\uc5c5\uc885 \uc6b0\uc120\uc21c\uc704 \uacb0\uc815\uc744 \uc704\ud55c BCG \ub9e4\ud2b8\ub9ad\uc2a4, \uc2e0\uaddc \uad6c\ub9e4 \ubc0f \ud22c\uc790\ub97c \uc704\ud55c \ube44\uc6a9 \ud3b8\uc775 \ubd84\uc11d \ub4f1 \uc5ec\ub7ec \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub0b4\ubd80 \uc694\uc18c\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubb38\uc81c\ub97c \uc774\ud574\ud558\uace0, \ub0b4\ubd80 \ubb38\uc81c\ub97c \ud3c9\uac00\ud558\uace0, \uc62c\ubc14\ub978 \uc720\ud615\uc758 \ud574\uacb0\ucc45\uc744 \ub9c8\ub828\ud558\uae30 \uc704\ud55c \uccb4\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \ubaa8\ub378\uc758 \uacb0\uacfc\ub294 \ube44\uc988\ub2c8\uc2a4 \ub0b4\ubd80 \uc0c1\ud0dc\uc5d0 \ub300\ud55c \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \uacbd\uc601\uc9c4\uc774 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. \ucd5c\uc885 \uae30\uc5c5 \uacc4\ud68d \uc218\ub9bd<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ubaa8\ub4e0 \ub0b4\ubd80 \ubc0f \uc678\ubd80 \uc694\uc778\uc744 \uace0\ub824\ud55c \ud6c4\uc5d0\ub294 \uacac\uace0\ud55c \ud504\ub85c\uc138\uc2a4, \uc9c0\uce68, \ud504\ub85c\ud1a0\ucf5c, \uae30\uc220 \ubc0f \uac70\ubc84\ub10c\uc2a4\ub97c \ud3ec\ud568\ud558\ub3c4\ub85d \uae30\uc5c5 \uacc4\ud68d\uc744 \uc218\ub9bd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ucd5c\uc885 \ubb38\uc11c\ub294 \uc7ac\ubb34 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uac1c\ubc1c, \uad00\ub9ac, \ud310\ub9e4 \ubc0f \uc11c\ube44\uc2a4\ud558\ub294 \ubc29\ubc95\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\uac00 \ub429\ub2c8\ub2e4. \ub610\ud55c, \uae30\uc5c5 \uacc4\ud68d\uc5d0\ub294 \uc9c1\uc6d0 \uc720\uc9c0 \ubc0f \ub9cc\uc871\ub3c4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc778\uc0ac \uc815\ucc45 \uc9c0\uce68\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. \ud53c\ub4dc\ubc31\uc744 \ubc14\ud0d5\uc73c\ub85c \uc7ac\ud3c9\uac00<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc5d0\ub294 \ub354 \ud070 \ud68c\uc0ac \ubaa9\ud45c\uac00 \uc788\uace0, \uadf8 \ub2e4\uc74c\uc5d0\ub294 \ub354 \ud070 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uac1c\ubcc4 \ud300 \ubaa9\ud45c\uc640 \uc9c0\ud45c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud300\uc6d0\ub4e4\uc740 \ud68c\uc0ac \uc804\uccb4\uc758 \ubaa9\ud45c\uc640 \uc9c0\ud45c\uac00 \uc544\ub2c8\ub77c \ub354 \ud070 \ubaa9\ud45c\uac00 \ubb34\uc5c7\uc778\uc9c0, \ud300\uc758 \ubaa9\ud45c\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud300 \ubaa9\ud45c\ub294 \ubd09\uc778\ud558\uae30 \uc804\uc5d0 \ud574\ub2f9 \ud300 \ub9ac\ub354 \ubc0f \uc9c1\uc6d0\uacfc \ub17c\uc758\ud55c \ud6c4 \ubd09\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacb0\uc815\uc740 \uc7ac\ud3c9\uac00\ud558\uace0 \uc870\uc815\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc5ec\uc9c0\uac00 \uc788\ub3c4\ub85d \uc2dc\uac04 \uc81c\ud55c\uc774 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc838\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694: <a href=\"https:\/\/ideascale.com\/blog\/what-is-strategic-planning\/\">\uc804\ub7b5 \uacc4\ud68d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":72833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3581],"tags":[],"contributor":[3707],"class_list":["post-72832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3581","contributor-3707"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uacc4\ud68d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ud61c\ud0dd \ubc0f 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