{"id":72806,"date":"2023-09-08T02:24:53","date_gmt":"2023-09-08T06:24:53","guid":{"rendered":"http:\/\/ideascale.com\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/"},"modified":"2024-02-08T03:22:11","modified_gmt":"2024-02-08T07:22:11","slug":"b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/","title":{"rendered":"B2B \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ubc29\ubc95, \uc608\uc81c \ubc0f \uc9c8\ubb38"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\ubaa9\ucc28<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_B2B_Market_Research\">B2B \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Top_13_B2B_Market_Research_Methods\">13\uac00\uc9c0 B2B \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_B2B_Market_Research_Example\">B2B \uc2dc\uc7a5 \uc870\uc0ac \uc608\uc2dc<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Top_9_Questions_of_B2B_Market_Research\">B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 9\uac00\uc9c0 \uc8fc\uc694 \uc9c8\ubb38<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_B2B_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B2B \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p><span style=\"font-weight: 400;\">B2B \uc2dc\uc7a5 \uc870\uc0ac\ub294 B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc904\uc784\ub9d0\ub85c, \ud2b9\uc815 B2B \uc2dc\uc7a5 \ub610\ub294 \uc0b0\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\uc640 \uc815\ubcf4\ub97c \uc218\uc9d1, \ubd84\uc11d, \ud574\uc11d\ud558\ub294 \uacfc\uc815\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \uace0\uac1d \ub610\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\ub85c\uc11c \uae30\uc5c5\uc758 \uc694\uad6c, \uc120\ud638\ub3c4, \ud589\ub3d9, \ud2b8\ub80c\ub4dc\ub97c \uc774\ud574\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\ub2e4\uc74c\uc740 B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uce21\uba74\uacfc \ubaa9\ud45c\uc785\ub2c8\ub2e4:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ubaa9\ud45c \uc2dc\uc7a5 \ud30c\uc545: B2B \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \ube44\uc988\ub2c8\uc2a4 \ucee4\ubba4\ub2c8\ud2f0 \ub0b4\uc5d0\uc11c \ubaa9\ud45c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc2dd\ubcc4\ud558\uace0 \uc815\uc758\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc7a0\uc7ac \ube44\uc988\ub2c8\uc2a4 \uace0\uac1d\uc758 \ud2b9\uc131, \uc778\uad6c \ud1b5\uacc4 \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li><b>\uc2dc\uc7a5 \uaddc\ubaa8\uc640 \uc131\uc7a5:  <\/b><span style=\"font-weight: 400;\">\uc774\ub294 \uc2dc\uc7a5\uc758 \uc804\uccb4 \uaddc\ubaa8, \uc131\uc7a5 \uc7a0\uc7ac\ub825 \ubc0f \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \uc8fc\uc694 \uc694\uc778\uc744 \ucd94\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774 \uc815\ubcf4\ub294 \uc2dc\uc7a5 \uc9c4\uc785, \ud655\uc7a5 \ub610\ub294 \ub2e4\uac01\ud654\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uacbd\uc7c1\uc0ac \ubd84\uc11d: <\/b><span style=\"font-weight: 400;\">B2B \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uac19\uc740 \uc0b0\uc5c5\uc774\ub098 \uc2dc\uc7a5\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \uacbd\uc7c1\uc5c5\uccb4\ub97c \ubd84\uc11d\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc81c\ud488, \uac00\uaca9 \uc804\ub7b5, \uc720\ud1b5 \ucc44\ub110 \ubc0f \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc5f0\uad6c\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uacbd\uc7c1 \ud658\uacbd\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \ube44\uc988\ub2c8\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\"> \ub9ac\uc11c\uce58\ub97c<\/a> \ud1b5\ud574 \uae30\uc5c5\uc740 B2B \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d, \uace0\ucda9, \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc815\ubcf4\ub294 \uc774\ub7ec\ud55c \uc694\uad6c\ub97c \ub354 \uc798 \ucda9\uc871\ud558\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uac1c\ubc1c\ud558\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc5c5\uacc4 \uc778\uc0ac\uc774\ud2b8:<\/b><span style=\"font-weight: 400;\">  \uc5c5\uacc4 \ud2b8\ub80c\ub4dc, \uc0c8\ub85c\uc6b4 \uae30\uc220, \uaddc\uc81c \ubcc0\ud654\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc740 B2B \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc774\ub7ec\ud55c \ubd84\uc57c\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \uc801\uc751\ud558\uace0 \ud601\uc2e0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud0c0\ub2f9\uc131 \uc870\uc0ac:<\/b><span style=\"font-weight: 400;\">  \uc2e0\uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uae30 \uc804\uc5d0 B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \ud0c0\ub2f9\uc131\uc744 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc788\ub294\uc9c0, \uc2dc\uc7a5 \uc0c1\ud669\uc774 \uc720\ub9ac\ud55c\uc9c0 \ub4f1\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\uac1d \ub9cc\uc871 \ubc0f \ud53c\ub4dc\ubc31:<\/b><span style=\"font-weight: 400;\">  B2B \ube44\uc988\ub2c8\uc2a4\ub294 \uc885\uc885 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uce21\uc815\ud558\uace0 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uae30 \uc704\ud574 <a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\uc870\uc0ac\ub97c<\/a> \uc2e4\uc2dc\ud569\ub2c8\ub2e4. \uc774 \ud53c\ub4dc\ubc31\uc740 \uc81c\ud488\uc744 \uac1c\uc120\ud558\uace0 \uace0\uac1d \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc804\ub7b5:  <\/b><span style=\"font-weight: 400;\">\uc5f0\uad6c \uacb0\uacfc\ub294 B2B \uace0\uac1d\uc758 \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc804\ub7b5 \uac1c\ubc1c\uc744 \uc704\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110\uc744 \uacb0\uc815\ud558\ub294 \uac83\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc704\ud5d8 \ud3c9\uac00:<\/b><span style=\"font-weight: 400;\">  B2B \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \uc2dc\uc7a5\uc758 \uc7a0\uc7ac\uc801 \uc704\ud5d8\uacfc \uacfc\uc81c\ub97c \ud30c\uc545\ud558\ub294 \ub370\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc6b4\uc601\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uacbd\uc81c\uc801, \uc815\uce58\uc801, \uae30\uc220\uc801 \uc704\ud5d8\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B2B \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uc124\ubb38\uc870\uc0ac, \uc778\ud130\ubdf0, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \ub370\uc774\ud130 \ubd84\uc11d, \uc5c5\uacc4 \ubcf4\uace0\uc11c \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\uad6c \uacb0\uacfc\ub294 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uba70 \uad81\uadf9\uc801\uc73c\ub85c B2B \ubd80\ubb38\uc758 \uc131\uc7a5\uacfc \uc218\uc775\uc131\uc744 \ub192\uc774\ub294 \ub370 \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/span><\/p>\n<h2 id=\"toc_Top_13_B2B_Market_Research_Methods\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">13\uac00\uc9c0 B2B \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58658 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-600x510.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-600x510.jpg\" alt=\"B2B \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\" width=\"600\" height=\"510\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27510%27%20viewBox%3D%270%200%20600%20510%27%3E%3Crect%20width%3D%27600%27%20height%3D%27510%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-200x170.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-300x255.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-400x340.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-600x510.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B2B \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec B2B \uc2dc\uc7a5 \ubc0f \uc0b0\uc5c5\uc5d0 \ub300\ud55c \uc815\ubcf4\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \ubc29\ubc95 \uc120\ud0dd\uc740 \uad6c\uccb4\uc801\uc778 \uc5f0\uad6c \ubaa9\ud45c, \uc608\uc0b0 \ubc0f \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub9ac\uc18c\uc2a4\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uba87 \uac00\uc9c0 \uc77c\ubc18\uc801\uc778 B2B \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\uc785\ub2c8\ub2e4:<\/span><\/p>\n<p><b>1. \uc124\ubb38\uc870\uc0ac:<\/b><span style=\"font-weight: 400;\">  \uc124\ubb38\uc870\uc0ac\uc5d0\ub294 \uad6c\uc870\ud654\ub41c \uc124\ubb38\uc9c0\ub97c \uc791\uc131\ud558\uc5ec \ub300\uc0c1 \uae30\uc5c5 \uace0\uac1d\uc5d0\uac8c \ubc30\ud3ec\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc628\ub77c\uc778, \uc774\uba54\uc77c, \uc804\ud654 \ub610\ub294 \uc9c1\uc811 \ubc29\ubb38\uc744 \ud1b5\ud574 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac\ub294 <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#toc_Methodology\">\uc815\ub7c9\uc801\uc778 \ubc29\ubc95\uc73c\ub85c<\/a> \uc120\ud638\ub3c4, \ud589\ub3d9 \ubc0f \ud0dc\ub3c4\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>2. \uc778\ud130\ubdf0:<\/b><span style=\"font-weight: 400;\">  \uc5c5\uacc4 \uc804\ubb38\uac00, \ube44\uc988\ub2c8\uc2a4 \uc18c\uc720\uc790, \uc758\uc0ac \uacb0\uc815\uad8c\uc790 \ub4f1 B2B \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\uc640\uc758 \uc2ec\uce35 \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \uadc0\uc911\ud55c \uc815\uc131\uc801 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \uac1c\ubc29\ud615 \uc9c8\ubb38\uacfc \uc8fc\uc81c\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud0d0\uc0c9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>3. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\"> \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740<\/a> \ub300\uc0c1 \ube44\uc988\ub2c8\uc2a4\uc758 \uc18c\uaddc\ubaa8 \ub300\ud45c\uc790\ub4e4\uc774 \ubaa8\uc5ec \ud2b9\uc815 \uc8fc\uc81c\ub098 \uc81c\ud488\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\ub294 \ubaa8\uc784\uc785\ub2c8\ub2e4. \uadf8\ub8f9 \uc0c1\ud638\uc791\uc6a9\uacfc \uc2ec\ub3c4 \uc788\ub294 \ud1a0\ub860\uc744 \ud1b5\ud574 \uacf5\uc720\ub41c \uc758\uacac\uacfc \uc778\uc2dd\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\ub294 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#toc_Qualitative_Research_Methods_The_Top_4_Techniques\">\uc9c8\uc801 \ubc29\ubc95\uc785\ub2c8\ub2e4<\/a>.<\/span><\/p>\n<p><b>4. \ubcf4\uc870 \uc5f0\uad6c:<\/b><span style=\"font-weight: 400;\">  2\ucc28 \uc5f0\uad6c\uc5d0\ub294 \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc815\ubd80 \uac04\ud589\ubb3c, \ud559\uc220 \uc5f0\uad6c, <a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\uc2dc\uc7a5 \uc870\uc0ac<\/a> \ubcf4\uace0\uc11c \ub4f1\uc758 \ucd9c\ucc98\uc5d0\uc11c \uae30\uc874 \ub370\uc774\ud130\uc640 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uba70 \ucd94\uac00 \uc5f0\uad6c\ub97c \uc704\ud55c \ud1a0\ub300\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>5. \uacbd\uc7c1\uc0ac \ubd84\uc11d:<\/b><span style=\"font-weight: 400;\">  B2B \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\uc0ac\ub97c \ubd84\uc11d\ud558\ub824\uba74 \ub9c8\ucf00\ud305 \uc790\ub8cc, \uc6f9\uc0ac\uc774\ud2b8, \uc81c\ud488 \uc81c\uacf5, \uac00\uaca9 \uc804\ub7b5 \ubc0f \uace0\uac1d \ub9ac\ubdf0\ub97c \uc5f0\uad6c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uaca9\ucc28\ub97c \ud30c\uc545\ud558\uace0 \uacbd\uc7c1 \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>6. \uad00\ucc30:  <\/b><span style=\"font-weight: 400;\">\uad00\ucc30 \uc5f0\uad6c(\uc608: <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\uc815\uc131\uc801<\/a> \ub610\ub294 <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-observation\/\">\uc815\ub7c9\uc801<\/a>)\ub294 \uc790\uc5f0 \ud658\uacbd\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c1\uc811 \uad00\ucc30\ud558\ub294 \uac83\uc744 \uc218\ubc18\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5f0\uad6c\uc790\ub294 \uae30\uc5c5\uc774 \ud2b9\uc815 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uac70\ub098 \uacf5\uae09\uc5c5\uccb4\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \uad00\ucc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uc2e4\uc81c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>7. \uc628\ub77c\uc778 \ubd84\uc11d:  <\/b><span style=\"font-weight: 400;\">B2B \uace0\uac1d\uc758 \uc6f9 \ud2b8\ub798\ud53d, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc38\uc5ec, \uc628\ub77c\uc778 \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uba74 \uace0\uac1d\uc758 \uc120\ud638\ub3c4\uc640 \uad00\uc2ec\uc0ac\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Google \uc560\ub110\ub9ac\ud2f1\uc2a4 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d \ud50c\ub7ab\ud3fc\uacfc \uac19\uc740 \ub3c4\uad6c\uac00 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>8. \ubb34\uc5ed \ubc15\ub78c\ud68c \ubc0f \ucee8\ud37c\ub7f0\uc2a4: <\/b><span style=\"font-weight: 400;\">\uc0b0\uc5c5\ubcc4 \uc804\uc2dc\ud68c \ubc0f \ucee8\ud37c\ub7f0\uc2a4\uc5d0 \ucc38\uc11d\ud558\uba74 \uc7a0\uc7ac \uace0\uac1d\uacfc \uad50\ub958\ud558\uace0, \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uace0, B2B \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc640 \uae30\uc220\uc744 \uad00\ucc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>9. \uc804\ubb38\uac00 \ud328\ub110:<\/b><span style=\"font-weight: 400;\"> \uc5c5\uacc4 \uc804\ubb38\uac00 \ubc0f \uc804\ubb38\uac00\ub85c \uad6c\uc131\ub41c \uc804\ubb38\uac00 \ud328\ub110 \ub610\ub294 \uc790\ubb38\uc704\uc6d0\ud68c\ub97c \uad6c\uc131\ud558\uba74 \uc2dc\uc7a5 \ub3d9\ud5a5, \uacfc\uc81c \ubc0f \uae30\ud68c\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uc9c0\uce68\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>10. \ub370\uc774\ud130 \ubd84\uc11d: <\/b><span style=\"font-weight: 400;\">\ub9e4\ucd9c \uc218\uce58, \uace0\uac1d \ub370\uc774\ud130\ubca0\uc774\uc2a4, \uac70\ub798 \uae30\ub85d \ub4f1 \uae30\uc874 \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba74 \uace0\uac1d \ud589\ub3d9\uacfc \uc2dc\uc7a5 \uc218\uc694\uc758 \ud328\ud134\uacfc \ucd94\uc138\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>11. \uacf5\uae09\uc5c5\uccb4 \ubc0f \ud30c\ud2b8\ub108 \ud53c\ub4dc\ubc31:<\/b><span style=\"font-weight: 400;\"> \uacf5\uae09\uc5c5\uccb4, \uc720\ud1b5\uc5c5\uccb4 \ubc0f \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\ub85c\ubd80\ud130 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uba74 \uc2dc\uc7a5 \uc5ed\ud559, \uacf5\uae09\ub9dd \ud6a8\uc728\uc131 \ubc0f \ud611\uc5c5 \uae30\ud68c\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>12. \ud601\uc2e0 \uc6cc\ud06c\uc20d: <\/b><span style=\"font-weight: 400;\">\ub0b4\ubd80 \ud300 \ubc0f \uc678\ubd80 \uc774\ud574\uad00\uacc4\uc790\uc640 \ud568\uaed8 \uc6cc\ud06c\uc20d\uc774\ub098 \ube0c\ub808\uc778\uc2a4\ud1a0\ubc0d \uc138\uc158\uc744 \uc8fc\ucd5c\ud558\uba74 \uc81c\ud488 \uac1c\ubc1c \ubc0f \uc2dc\uc7a5 \ud655\ub300\ub97c \uc704\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>13. \ubbf8\uc2a4\ud130\ub9ac \uc1fc\ud551: <\/b><span style=\"font-weight: 400;\">\uc5f0\uad6c\uc6d0\uc774 \uc7a0\uc7ac \uace0\uac1d\uc73c\ub85c \uac00\uc7a5\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \ud3c9\uac00\ud558\ub294 &#8216;\ubbf8\uc2a4\ud130\ub9ac \uc1fc\ud551&#8217; \ud65c\ub3d9\uc5d0 \ucc38\uc5ec\ud558\uba74 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4 \ubc0f \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc9c1\uc811\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uc2dc\uc7a5, \uace0\uac1d\uc758 \uc694\uad6c, \uacbd\uc7c1 \ud658\uacbd\uc744 \uc885\ud569\uc801\uc73c\ub85c \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc774\ub7ec\ud55c \ubc29\ubc95\uc744 \uc870\ud569\ud558\uc5ec \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc870\uc0ac \ubc29\ubc95\uc758 \uc120\ud0dd\uc740 \uc5f0\uad6c \ubaa9\ud45c\uc640 \uc608\uc0b0 \uc81c\uc57d\uc5d0 \ub9de\ucdb0\uc57c \ud558\uba70, \uadf8 \uacb0\uacfc\ub97c \uc2e0\uc911\ud558\uac8c \ubd84\uc11d\ud558\uc5ec B2B \ubd80\ubb38\uc758 \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Market Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-market-research\/'}\uee10{'1':36}\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\" rel=\"noopener\">\uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_B2B_Market_Research_Example\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B2B \uc2dc\uc7a5 \uc870\uc0ac \uc608\uc2dc<\/h2>\n<p><b>\ub2e4\uc74c\uc740 B2B \uc2dc\uc7a5 \uc870\uc0ac \uc2dc\ub098\ub9ac\uc624\uc758 \uc608\uc785\ub2c8\ub2e4.<\/b><\/p>\n<p><b>\uc2dc\ub098\ub9ac\uc624:  <\/b><span style=\"font-weight: 400;\">\uc0b0\uc5c5 \uae30\uacc4\ub97c \uc81c\uc870\ud558\ub294 \ud55c \ud68c\uc0ac\uac00 \uc0c8\ub85c\uc6b4 \uc720\ud615\uc758 \uc911\uc7a5\ube44 \uac74\uc124 \uc7a5\ube44\ub97c \ub3c4\uc785\ud558\uc5ec \uc81c\ud488 \ub77c\uc778\uc744 \ud655\uc7a5\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc81c\ud488 \uac1c\ubc1c \ubc0f \ub9c8\ucf00\ud305\uc5d0 \uc0c1\ub2f9\ud55c \ud22c\uc790\ub97c \ud558\uae30 \uc804\uc5d0 B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec \uac74\uc124 \uc5c5\uacc4\uc5d0\uc11c \uc2e0\uc81c\ud488\uc758 \ud0c0\ub2f9\uc131\uacfc \uc7a0\uc7ac\uc801 \uc218\uc694\ub97c \ud3c9\uac00\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>B2B \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc138\uc2a4<\/b><\/p>\n<ul>\n<li><b>\ubaa9\ud45c \uc124\uc815: <\/b><span style=\"font-weight: 400;\">\uc774 \ud68c\uc0ac\ub294 \uc2dc\uc7a5 \uaddc\ubaa8 \ud30c\uc545, \ubaa9\ud45c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8 \ud30c\uc545, \uacbd\uc7c1\uc0ac \uc774\ud574, \uc0c8\ub85c\uc6b4 \uac74\uc124 \uc7a5\ube44\uc5d0 \ub300\ud55c \uc7a0\uc7ac\uc801 \uad00\uc2ec\ub3c4 \uce21\uc815 \ub4f1\uc758 \uc5f0\uad6c \ubaa9\ud45c\ub97c \uc815\uc758\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2dc\uc7a5 \uc138\ubd84\ud654: <\/b><span style=\"font-weight: 400;\">\uc5f0\uad6c\uc6d0\ub4e4\uc740 \uac74\uc124 \uc5c5\uacc4\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0 \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uac74\uc124 \ud68c\uc0ac, \uacc4\uc57d\uc5c5\uccb4, \uc7a5\ube44 \ub300\uc5ec \uc5c5\uccb4 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc124\ubb38\uc870\uc0ac \ubc0f \uc778\ud130\ubdf0:<\/b><span style=\"font-weight: 400;\">  \uc5f0\uad6c\uc6d0\ub4e4\uc740 \uc124\ubb38\uc870\uc0ac \uc124\ubb38\uc9c0\ub97c \uc791\uc131\ud558\uace0 \uac74\uc124\uc5c5\uacc4\uc758 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uacfc \uc2ec\uce35 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c\ub294 \uc7a5\ube44 \uc694\uad6c \uc0ac\ud56d, \uc120\ud638\ub3c4, \uace0\ucda9 \uc0ac\ud56d, \uc0c8\ub85c\uc6b4 \uae30\uc220 \ub3c4\uc785 \uc758\ud5a5\uc5d0 \ub300\ud574 \uc9c8\ubb38\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uacbd\uc7c1\uc0ac \ubd84\uc11d:<\/b><span style=\"font-weight: 400;\">  \uc774 \ud68c\uc0ac\ub294 \ub300\ud615 \uac74\uc124 \uc7a5\ube44 \uc2dc\uc7a5\uc758 \uacbd\uc7c1\uc5c5\uccb4\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac \uc81c\ud488, \uac00\uaca9 \uc804\ub7b5, \uc720\ud1b5 \ucc44\ub110, \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ubcf4\uc870 \uc5f0\uad6c:<\/b><span style=\"font-weight: 400;\"> \uc5f0\uad6c\ud300\uc740 \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc815\ubd80 \uac04\ud589\ubb3c \ubc0f <a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\uc2dc\uc7a5 \uc870\uc0ac<\/a> \uc5f0\uad6c\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec \uac74\uc124 \uc0b0\uc5c5 \ub3d9\ud5a5, \uaddc\uc81c \ubcc0\ud654 \ubc0f \uacbd\uc81c \uc804\ub9dd\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9: <\/b><span style=\"font-weight: 400;\">\uac74\uc124 \uc5c5\uacc4 \uc804\ubb38\uac00\ub97c \ub300\uc0c1\uc73c\ub85c \uc77c\ub828\uc758 <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744<\/a> \uc2e4\uc2dc\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc7a5\ube44\uc5d0 \ub300\ud55c \uc778\uc2dd, \uc7a0\uc7ac\uc801\uc778 \ub3c4\uc785 \uc7a5\ubcbd, \uc6d0\ud558\ub294 \uae30\ub2a5\uc5d0 \ub300\ud55c <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\uc9c8\uc801<\/a> \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub370\uc774\ud130 \ubd84\uc11d: <\/b><span style=\"font-weight: 400;\">\uc124\ubb38\uc870\uc0ac \uc751\ub2f5, \uc778\ud130\ubdf0 \uae30\ub85d \ubc0f \uae30\ud0c0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud55c \ud6c4 \uc5f0\uad6c\ud300\uc740 \uc815\ubcf4\ub97c \ubd84\uc11d\ud558\uc5ec \ud2b8\ub80c\ub4dc, \uc120\ud638\ub3c4 \ubc0f \uae30\ud68c \uc601\uc5ed\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud0c0\ub2f9\uc131 \ud3c9\uac00:<\/b><span style=\"font-weight: 400;\">  \ud68c\uc0ac\ub294 \uc2e0\uc81c\ud488 \ucd9c\uc2dc\uc758 \ud0c0\ub2f9\uc131\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc81c\uc548\ub41c \uae30\ub2a5\uc744 \uac16\ucd98 \ub300\ud615 \uac74\uc124 \uc7a5\ube44\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc788\ub294\uc9c0, \uc2dc\uc7a5 \uc0c1\ud669\uc774 \uc720\ub9ac\ud55c\uc9c0 \ud3c9\uac00\ud558\ub294 \uac83\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc81c\ud488 \uac1c\ubc1c:<\/b><span style=\"font-weight: 400;\"> \uc5f0\uad6c \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc81c\ud488 \ucee8\uc149\uacfc \ub514\uc790\uc778\uc744 \uac1c\uc120\ud558\uc5ec \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\uc5d0 \ubd80\ud569\ud558\ub294 \uc81c\ud488\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc804\ub7b5: <\/b><span style=\"font-weight: 400;\">\uc774 \uc5f0\uad6c\ub294 \uac74\uc124 \uc5c5\uacc4\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \uace0\ucda9\uc5d0 \ub9de\ucd98 \ub9c8\ucf00\ud305 \uc790\ub8cc, \uac00\uaca9 \uc804\ub7b5 \ubc0f \uc601\uc5c5 \uc804\uc220\uc758 \uac1c\ubc1c\uc744 \uc704\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2dc\uc791 \ubc0f \ubaa8\ub2c8\ud130\ub9c1:  <\/b><span style=\"font-weight: 400;\">\uc0c8\ub85c\uc6b4 \uac74\uc124 \uc7a5\ube44 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\uba74\uc11c <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\uace0\uac1d \ud53c\ub4dc\ubc31\uacfc<\/a> \ud310\ub9e4 \uc2e4\uc801\uc744 \uba74\ubc00\ud788 \ubaa8\ub2c8\ud130\ub9c1\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc9c0\uc18d\uc801\uc778 \uc2dc\uc7a5 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc804\ub7b5\uc744 \uacc4\uc18d \uc870\uc815\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud53c\ub4dc\ubc31 \ub8e8\ud504: <\/b><span style=\"font-weight: 400;\">\ud68c\uc0ac\ub294 \uace0\uac1d\uacfc\uc758 \ud53c\ub4dc\ubc31 \ub8e8\ud504\ub97c \uad6c\ucd95\ud558\uc5ec \uc81c\ud488 \uc131\ub2a5, \uace0\uac1d \uc11c\ube44\uc2a4 \ubc0f \ud544\uc694\ud55c \uac1c\uc120 \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc774 \uc0ac\ub840\uc5d0\uc11c\ub294 B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc774 \ud68c\uc0ac\uac00 \ub300\ud615 \uac74\uc124 \uc7a5\ube44 \uc2dc\uc7a5 \uc9c4\ucd9c\uc5d0 \ub300\ud55c \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc81c\ud488 \uac1c\ubc1c, \ub9c8\ucf00\ud305 \uc804\ub7b5, \uc9c0\uc18d\uc801\uc778 \uace0\uac1d \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c B2B \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5 \uac00\ub2a5\uc131\uc744 \ub192\uc600\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Market Research Analysis?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-market-research-analysis\/'}\uee10{'1':45}\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%eb%b6%84%ec%84%9d%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\" rel=\"noopener\">\uc2dc\uc7a5 \uc870\uc0ac \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Top_9_Questions_of_B2B_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 9\uac00\uc9c0 \uc8fc\uc694 \uc9c8\ubb38<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58659 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-600x728.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-600x728.jpg\" alt=\"B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc9c8\ubb38\" width=\"600\" height=\"728\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27728%27%20viewBox%3D%270%200%20600%20728%27%3E%3Crect%20width%3D%27600%27%20height%3D%27728%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-200x243.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-247x300.jpg 247w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-400x485.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-600x728.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud560 \ub54c\ub294 \ud0c0\uac9f \uace0\uac1d, \uc5c5\uacc4 \ubc0f \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc9c8\ubb38\uc744 \uc798 \uad6c\uc131\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uace0\ub824\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 B2B \uc2dc\uc7a5 \uc870\uc0ac \uc9c8\ubb38 \uc0d8\ud50c\uc785\ub2c8\ub2e4:<\/span><\/p>\n<p><b>1. \uc778\uad6c \ud1b5\uacc4 \ubc0f \uae30\uc5c5 \uad00\ub828 \uc9c8\ubb38:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc5f0\uac04 \ub9e4\ucd9c\uacfc \uc9c1\uc6d0 \uc218 \uce21\uba74\uc5d0\uc11c \uadc0\uc0ac\uc758 \uaddc\ubaa8\ub294 \uc5b4\ub290 \uc815\ub3c4\uc778\uac00\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uadc0\uc0ac\ub294 \ud604\uc7ac \uc5b4\ub5a4 \uc0b0\uc5c5 \ub610\ub294 \ubd84\uc57c\uc5d0\uc11c \ud65c\ub3d9\ud558\uace0 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uadc0\uc0ac\ub294 \ucc3d\uc5c5\ud55c \uc9c0 \uc5bc\ub9c8\ub098 \ub418\uc5c8\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc9c0\ub9ac\uc801 \uc704\uce58 \ub610\ub294 \uc6b4\uc601 \ubc94\uc704\ub294 \uc5b4\ub5bb\uac8c \ub418\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ube44\uc988\ub2c8\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud2b9\uc815 \uaddc\uc81c \ub610\ub294 \uaddc\uc815 \uc900\uc218 \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<p><b>2. \uc694\uad6c \uc0ac\ud56d \ubc0f \ubb38\uc81c\uc810:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uadc0\uc0ac\uac00 \uc9c1\uba74\ud55c \uac00\uc7a5 \uc911\uc694\ud55c \uacfc\uc81c\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c [industry\/area]?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc5b4\ub5a4 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc774\ub098 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud588\uc744 \ub54c [performing a particular task or process]?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[your product or service category] \uacfc \uad00\ub828\ud558\uc5ec \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d\uc774\ub098 \ubb38\uc81c\uc810\uc774 \uc788\uc2b5\ub2c8\uae4c ?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \uacfc\uc81c\uac00 \ud68c\uc0ac\uc758 \uc0dd\uc0b0\uc131\uacfc \uc218\uc775\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uae4c\uc694?<\/span><\/li>\n<\/ul>\n<p><b>3. \uc81c\ud488\/\uc11c\ube44\uc2a4 \ud3c9\uac00:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud604\uc7ac \uc0ac\uc6a9 \uc911\uc778 [product\/service] \uc81c\uacf5\uc5c5\uccb4\uc5d0 \uc5bc\ub9c8\ub098 \ub9cc\uc871\ud558\uc2ed\ub2c8\uae4c?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[product\/service] \uc744 \uc120\ud0dd\ud560 \ub54c \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uae30\ub2a5 \ub610\ub294 \uae30\ub2a5\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[product\/service] \uc11c\ube44\uc2a4\uc5d0\uc11c \ud2b9\ubcc4\ud788 \uac1c\uc120\ud558\uac70\ub098 \uac15\ud654\ud588\uc73c\uba74 \ud558\ub294 \uc0ac\ud56d\uc774 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[product\/service] \uc81c\uacf5\uc5c5\uccb4\ub97c \uc804\ud658\ud558\uac70\ub098 \uacc4\uc18d \uc0ac\uc6a9\ud558\uae30\ub85c \uacb0\uc815\ud55c \uc694\uc778\uc5d0\ub294 \uc5b4\ub5a4 \uac83\uc774 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<p><b>4. \uad6c\ub9e4 \uc758\uc0ac \uacb0\uc815:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[product\/service] \uad6c\ub9e4\uc640 \uad00\ub828\ud558\uc5ec \uc870\uc9c1 \ub0b4 \uc8fc\uc694 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\ub294 \ub204\uad6c\uc778\uac00\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B \ubca4\ub354 \ub610\ub294 \uacf5\uae09\uc5c5\uccb4\ub97c \ud3c9\uac00\ud558\uace0 \uc120\ud0dd\ud560 \ub54c \uc5b4\ub5a4 \uae30\uc900\uc744 \uc0ac\uc6a9\ud558\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc8fc\uc694 \uad6c\ub9e4\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud2b9\uc815 \uc608\uc0b0 \uc81c\uc57d\uc774\ub098 \uc2b9\uc778 \uc808\ucc28\uac00 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<p><b>5. \uacbd\uc7c1\uc0ac \ubc0f \uc2dc\uc7a5 \ubd84\uc11d:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[product\/service] \ubd84\uc57c\uc5d0\uc11c \uc874\uacbd\ud558\uac70\ub098 \uc120\ud638\ud558\ub294 \uacbd\uc7c1\uc790\uac00 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud604\uc7ac \uacbd\uc7c1\uc0ac\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\uace0 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc2dc\uc7a5\uc5d0\uc11c \ud765\ubbf8\ub86d\uac70\ub098 \uac00\uce58 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub098 \uae30\uc220\uc774 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<p><b>6. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \ucc38\uc5ec \uae30\ubcf8 \uc124\uc815:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc5c5\uacc4\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uc218\uc2e0\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\uc2dc\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc774\ub098 \uc5c5\uacc4\ubcc4 \ud3ec\ub7fc\uc5d0\uc11c \ud65c\ub3d9 \uc911\uc774\uc2e0\uac00\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc758\uc0ac \uacb0\uc815 \uacfc\uc815\uc5d0\uc11c \uac00\uc7a5 \uc720\uc6a9\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ucf58\ud150\uce20 \ub610\ub294 \ub9ac\uc18c\uc2a4 \uc720\ud615\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/span><\/li>\n<\/ul>\n<p><b>7. \uc608\uc0b0 \ubc0f \uac00\uaca9:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[product\/service] \uad6c\ub9e4\uc5d0 \ub300\ud55c \uc608\uc0b0 \ubc94\uc704\ub294 \uc5b4\ub5bb\uac8c \ub418\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc77c\ubc18\uc801\uc73c\ub85c B2B \ud22c\uc790\uc758 \uac00\uce58\uc640 ROI\ub294 \uc5b4\ub5bb\uac8c \ud3c9\uac00\ud558\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud504\ub9ac\ubbf8\uc5c4\uc744 \uc9c0\ubd88\ud558\uc2dc\uaca0\uc2b5\ub2c8\uae4c [specific features\/benefits]?<\/span><\/li>\n<\/ul>\n<p><b>8. \ud5a5\ud6c4 \uacc4\ud68d:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uadc0\uc0ac\uc758 \ud5a5\ud6c4 \uc131\uc7a5 \ubc0f \ud655\uc7a5 \uacc4\ud68d\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c [timeframe]?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[product\/service] \uc694\uad6c \uc0ac\ud56d\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc608\uc815\ub41c \ud504\ub85c\uc81d\ud2b8\ub098 \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud5a5\ud6c4 \uba87 \ub144 \ub3d9\uc548 \uc5c5\uacc4\uac00 \uc5b4\ub5bb\uac8c \uc9c4\ud654\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uba70, \uc774\uac83\uc774 \uadc0\uc0ac\uc758 \uc694\uad6c \uc0ac\ud56d\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uae4c\uc694?<\/span><\/li>\n<\/ul>\n<p><b>9. \ud53c\ub4dc\ubc31 \ubc0f \uc0ac\uc6a9 \ud6c4\uae30:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud604\uc7ac B2B \ubca4\ub354 \ub610\ub294 \uacf5\uae09\uc5c5\uccb4\uc5d0 \ud53c\ub4dc\ubc31\uc774\ub098 \ud6c4\uae30\ub97c \uc81c\uacf5\ud55c \uc801\uc774 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uae0d\uc815\uc801\uc778 \ud53c\ub4dc\ubc31\uc774\ub098 \ucd94\ucc9c\uc744 \uacf5\uc720\ud558\uac8c \ub418\ub294 \ub3d9\uae30\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uad6c\uccb4\uc801\uc778 \ubb38\uc81c\ub098 \uc6b0\ub824 \uc0ac\ud56d\uc774 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \uc9c8\ubb38\uc740 B2B \uc2dc\uc7a5 \uc870\uc0ac \ud65c\ub3d9\uc758 \ucd9c\ubc1c\uc810\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \ubaa9\ud45c\uc640 \uc5c5\uc885\uc5d0 \ub530\ub77c \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud574 \uc9c8\ubb38\uc744 \ub354\uc6b1 \uc138\ubd84\ud654\ud574\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc815\ub7c9\uc801 \uc124\ubb38\uc870\uc0ac\uc640 \uc815\uc131\uc801 \uc778\ud130\ubdf0 \ub610\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud63c\ud569\ud558\uc5ec B2B \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc774\ud574\ub97c \uc5bb\ub294 \uac83\ub3c4 \uace0\ub824\ud574 \ubcf4\uc138\uc694.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Competitive Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-competitive-research\/'}\uee10{'1':41}\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b2%bd%ec%9f%81%eb%a0%a5-%ec%9e%88%eb%8a%94-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\" rel=\"noopener\">\uacbd\uc7c1 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":72807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3581],"tags":[],"contributor":[3694],"class_list":["post-72806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3581","contributor-3694"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ubc29\ubc95, \uc608\uc81c \ubc0f \uc9c8\ubb38<\/title>\n<meta name=\"description\" content=\"B2B \uc2dc\uc7a5 \uc870\uc0ac\ub294 B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc904\uc784\ub9d0\ub85c, \ud2b9\uc815 B2B \uc2dc\uc7a5 \ub610\ub294 \uc0b0\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\uc640 \uc815\ubcf4\ub97c \uc218\uc9d1, \ubd84\uc11d, \ud574\uc11d\ud558\ub294 \uacfc\uc815\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. 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