{"id":72767,"date":"2023-09-08T07:57:24","date_gmt":"2023-09-08T11:57:24","guid":{"rendered":"http:\/\/ideascale.com\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b3%a0%ea%b0%9d-%ec%84%b8%eb%b6%84%ed%99%94%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/"},"modified":"2024-02-08T03:11:17","modified_gmt":"2024-02-08T07:11:17","slug":"%ea%b3%a0%ea%b0%9d-%ec%84%b8%eb%b6%84%ed%99%94%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b3%a0%ea%b0%9d-%ec%84%b8%eb%b6%84%ed%99%94%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/","title":{"rendered":"\uace0\uac1d \uc138\ubd84\ud654\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ubaa8\ub378, \ubd84\uc11d, \uc804\ub7b5 \ubc0f \uc608\uc2dc"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\ubaa9\ucc28<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Customer_Segmentation\">\uace0\uac1d \uc138\ubd84\ud654\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segmentation_Models\">\uace0\uac1d \uc138\ubd84\ud654 \ubaa8\ub378<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segmentation_Analysis\">\uc0c1\uc704 13\uac1c \uace0\uac1d \uc138\ubd84\ud654 \ubd84\uc11d<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segmentation_Strategy\">13 \ucd5c\uace0\uc758 \uace0\uac1d \uc138\ubd84\ud654 \uc804\ub7b5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segmentation_Examples\">\uace0\uac1d \uc138\ubd84\ud654\uc758 \uc0c1\uc704 6\uac00\uc9c0 \uc608<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Customer_Segmentation\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uace0\uac1d \uc138\ubd84\ud654\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\ubd84\ud654\ub294 \ud2b9\uc815 \uae30\uc900\uc774\ub098 \ud2b9\uc131\uc5d0 \ub530\ub77c \uae30\uc5c5\uc758 \ubaa9\ud45c \uc2dc\uc7a5\uc744 \ubcc4\uac1c\uc758 \uadf8\ub8f9 \ub610\ub294 \uc138\uadf8\uba3c\ud2b8\ub85c \ub098\ub204\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \uace0\uac1d \uc138\ubd84\ud654\uc758 \ubaa9\ud45c\ub294 \ub2e4\uc591\ud55c \uace0\uac1d \uadf8\ub8f9\uc758 \ub2e4\uc591\ud55c \uc694\uad6c\uc640 \uc120\ud638\ub3c4\ub97c \ub354 \uc798 \uc774\ud574\ud558\uace0 \uc774\ub97c \ucda9\uc871\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\uac8c \uc81c\ud488, \uc11c\ube44\uc2a4 \ubc0f \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ub9de\ucda4\ud654\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uba70 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\ub2e4\uc74c\uc740 \uace0\uac1d \uc138\ubd84\ud654\uc5d0 \uc0ac\uc6a9\ub418\ub294 \uba87 \uac00\uc9c0 \uc77c\ubc18\uc801\uc778 \uae30\uc900 \ub610\ub294 \ud2b9\uc131\uc785\ub2c8\ub2e4:<\/b><\/p>\n<ul>\n<li><b>\uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc138\ubd84\ud654:<\/b><span style=\"font-weight: 400;\"> \uc5ec\uae30\uc5d0\ub294 \uc5f0\ub839, \uc131\ubcc4, \uc18c\ub4dd, \uad50\uc721, \uacb0\ud63c \uc5ec\ubd80 \ubc0f \uc9c1\uc5c5\uacfc \uac19\uc740 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc694\uc18c\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc744 \ubd84\ub958\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc9c0\ub9ac\uc801 \uc138\ubd84\ud654:<\/b><span style=\"font-weight: 400;\">  \uace0\uac1d\uc740 \uad6d\uac00, \uc9c0\uc5ed, \ub3c4\uc2dc \ub610\ub294 \uc6b0\ud3b8\ubc88\ud638\uc640 \uac19\uc740 \uc704\uce58\ubcc4\ub85c \uadf8\ub8f9\ud654\ub429\ub2c8\ub2e4. \uc9c0\ub9ac\uc801 \uc138\ubd84\ud654\ub294 \uc704\uce58\ubcc4 \uc81c\ud488\uc774\ub098 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2ec\ub9ac\ud559\uc801 \uc138\ubd84\ud654:  <\/b><span style=\"font-weight: 400;\">\uc774\ub294 \uace0\uac1d\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \uac00\uce58\uad00, \uc2e0\ub150, \ud0dc\ub3c4 \ubc0f \uad00\uc2ec\uc0ac\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4. \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc2ec\ub9ac\uc801 \uce21\uba74\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud589\ub3d9 \uc138\ubd84\ud654:<\/b><span style=\"font-weight: 400;\">  \uace0\uac1d\uc740 \uad6c\ub9e4 \ub0b4\uc5ed, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4, \uc81c\ud488 \uc0ac\uc6a9, \uad6c\ub9e4 \ube48\ub3c4 \ub4f1 \uace0\uac1d\uc758 \ud589\ub3d9\uc5d0 \ub530\ub77c \ubd84\ub958\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d \uc5ec\uc815\uc758 \uc5ec\ub7ec \ub2e8\uacc4\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc0ac\ud68c\uacbd\uc81c\uc801 \uc138\ubd84\ud654:  <\/b><span style=\"font-weight: 400;\">\uc5ec\uae30\uc5d0\ub294 \uc0ac\ud68c \uacc4\uce35, \uc0ac\ud68c\uc801 \uc9c0\uc704, \ubb38\ud654\uc801 \ubc30\uacbd\uacfc \uac19\uc740 \uc694\uc18c\ub97c \uace0\ub824\ud558\uc5ec \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ud2b9\ud788 \ub7ed\uc154\ub9ac \uc81c\ud488\uc774\ub098 \ubb38\ud654\uc801\uc73c\ub85c \ud2b9\uc218\ud55c \uc81c\ud488\uc744 \uc81c\uacf5\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc640 \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud61c\ud0dd \uc138\ubd84\ud654:  <\/b><span style=\"font-weight: 400;\">\uace0\uac1d\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0\uc11c \uc6d0\ud558\ub294 \ud2b9\uc815 \ud61c\ud0dd\uc774\ub098 \uc194\ub8e8\uc158\uc5d0 \ub530\ub77c \uadf8\ub8f9\ud654\ub429\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ud0c0\uac9f\ud305 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ub2e8\uacc4:<\/b><span style=\"font-weight: 400;\"> \uc2e0\uaddc \uace0\uac1d, \ucda9\uc131 \uace0\uac1d, \uc774\ud0c8 \uace0\uac1d \ub4f1 \ud68c\uc0ac\uc640\uc758 \uad00\uacc4\uc5d0\uc11c \uace0\uac1d\uc774 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc0ac\uc6a9 \ud328\ud134:<\/b><span style=\"font-weight: 400;\"> \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc5bc\ub9c8\ub098 \uc790\uc8fc, \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uba74 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc774\ub098 \uc5c5\uc140\ub9c1\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uad6c\ub9e4 \uc758\ub3c4:  <\/b><span style=\"font-weight: 400;\">\uac00\uae4c\uc6b4 \uc2dc\uc77c \ub0b4\uc5d0 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ub4dc \uc0dd\uc131 \ubc0f \uc804\ud658 \uc911\uc2ec \ub9c8\ucf00\ud305\uc5d0 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uac00 \uc2dd\ubcc4\ub418\uba74 \uae30\uc5c5\uc740 \uac01 \uadf8\ub8f9\uc5d0 \ub300\ud55c \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uc81c\ud488 \uc81c\uacf5 \ubc0f \uace0\uac1d \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\ubd84\ud654\ub294 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uace0\uac1d\uc758 \uc120\ud638\ub3c4\uc640 \ud589\ub3d9\uc774 \ubcc0\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc815\uae30\uc801\uc73c\ub85c \uc138\uadf8\uba3c\ud2b8\ub97c \ubd84\uc11d\ud558\uace0 \uc5c5\ub370\uc774\ud2b8\ud558\uba74 \ube44\uc988\ub2c8\uc2a4\uac00 \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc5ed\ud559 \uad00\uacc4\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Models\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uace0\uac1d \uc138\ubd84\ud654 \ubaa8\ub378<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58672 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-600x739.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-600x739.jpg\" alt=\"\uace0\uac1d \uc138\ubd84\ud654 \ubaa8\ub378\" width=\"600\" height=\"739\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27739%27%20viewBox%3D%270%200%20600%20739%27%3E%3Crect%20width%3D%27600%27%20height%3D%27739%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-200x246.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-243x300.jpg 243w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-400x493.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-600x739.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\uae30\uc5c5\uc774 \uace0\uac1d \uae30\ubc18\uc744 \uc758\ubbf8 \uc788\ub294 \uc138\uadf8\uba3c\ud2b8\ub85c \ubd84\ub958\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uace0\uac1d \uc138\ubd84\ud654 \ubaa8\ub378\uacfc \uae30\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc138\ubd84\ud654 \ubaa8\ub378\uc758 \uc120\ud0dd\uc740 \ube44\uc988\ub2c8\uc2a4\uc758 \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c, \uc5c5\uc885, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \ub110\ub9ac \uc0ac\uc6a9\ub418\ub294 \uba87 \uac00\uc9c0 \uace0\uac1d \uc138\ubd84\ud654 \ubaa8\ub378\uc785\ub2c8\ub2e4:<\/span><\/p>\n<p><b>1. \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc138\ubd84\ud654:  <\/b><span style=\"font-weight: 400;\">\uc5f0\ub839, \uc131\ubcc4, \uc18c\ub4dd, \uad50\uc721, \uacb0\ud63c \uc5ec\ubd80, \uc9c1\uc5c5 \ub4f1 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud2b9\uc131\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \ubd84\ub958\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \ube44\uad50\uc801 \uac04\ub2e8\ud558\uba70 \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub110\ub9ac \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><b>2. \uc9c0\ub9ac\uc801 \uc138\ubd84\ud654:  <\/b><span style=\"font-weight: 400;\">\uad6d\uac00, \uc9c0\uc5ed, \ub3c4\uc2dc, \uae30\ud6c4\ub300 \ub4f1 \uc9c0\ub9ac\uc801 \uc704\uce58\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uc138\uc694. \uc774\ub294 \uc704\uce58 \uae30\ubc18 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>3. \uc2ec\ub9ac\ud559\uc801 \uc138\ubd84\ud654:  <\/b><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \uac00\uce58\uad00, \uc2e0\ub150, \ud0dc\ub3c4, \uad00\uc2ec\uc0ac\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc2ec\ub9ac\uc801 \uce21\uba74\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc138\ubd84\ud654\uc5d0\ub294 \uc124\ubb38\uc870\uc0ac \ubc0f \uc131\uaca9 \ud3c9\uac00\uc640 \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>4. \ud589\ub3d9 \uc138\ubd84\ud654:  <\/b><span style=\"font-weight: 400;\">\uad6c\ub9e4 \ub0b4\uc5ed, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4, \uc81c\ud488 \uc0ac\uc6a9, \ud68c\uc0ac\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9 \ube48\ub3c4 \ub4f1 \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc744 \uadf8\ub8f9\ud654\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \ud0c0\uac9f \ub9c8\ucf00\ud305 \ubc0f \ub9ac\ud150\uc158 \uc804\ub7b5\uc5d0 \uc790\uc8fc \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><b>5. RFM \ubd84\uc11d:<\/b><span style=\"font-weight: 400;\">  \ucd5c\uadfc\uc131, \ube48\ub3c4 \ubc0f \uae08\uc804\uc801 \uac00\uce58\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \uace0\uac1d\uc774 \uc5bc\ub9c8\ub098 \ucd5c\uadfc\uc5d0 \uad6c\ub9e4\ud588\ub294\uc9c0, \uc5bc\ub9c8\ub098 \uc790\uc8fc \uad6c\ub9e4\ud558\ub294\uc9c0, \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ub3c8\uc744 \uc9c0\ucd9c\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \ud2b9\ud788 \uc804\uc790\uc0c1\uac70\ub798 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>6. \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ub2e8\uacc4:  <\/b><span style=\"font-weight: 400;\">\uc2e0\uaddc \uace0\uac1d, \ucda9\uc131 \uace0\uac1d, \ud734\uba74 \uace0\uac1d, \uc774\ud0c8 \uace0\uac1d \ub4f1 \ud68c\uc0ac\uc640\uc758 \uad00\uacc4\uc5d0\uc11c \uace0\uac1d\uc774 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \uc5ec\uc815\uc758 \uac01 \ub2e8\uacc4\uc5d0 \ub9de\uac8c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>7. \uac00\uce58 \uae30\ubc18 \uc138\ubd84\ud654:<\/b><span style=\"font-weight: 400;\">  \uc0dd\uc560 \uac00\uce58(LTV) \ub610\ub294 \uc7a0\uc7ac\uc801 \ubbf8\ub798 \uac00\uce58\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\uadf8\uba3c\ud2b8\ub85c \ub098\ub215\ub2c8\ub2e4. \uace0\uac00\uce58 \uace0\uac1d\uc5d0\uac8c\ub294 \ub3c5\uc810 \ud61c\ud0dd\uacfc \uac1c\uc778\ubcc4 \ub9de\ucda4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>8. \ud61c\ud0dd \uc138\ubd84\ud654:  <\/b><span style=\"font-weight: 400;\">\uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0\uc11c \ucc3e\uace0 \uc788\ub294 \ud2b9\uc815 \uc774\uc810\uc774\ub098 \ud574\uacb0\ucc45\uc744 \uc911\uc2ec\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \ud61c\ud0dd\uc744 \uac15\uc870\ud558\ub294 \ud0c0\uac9f\ud305 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><b>9. \ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d:  <\/b><span style=\"font-weight: 400;\">\ud1b5\uacc4\uc801 \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad6c\ub9e4 \ud589\ub3d9, \uc120\ud638\ub3c4 \ub610\ub294 \uae30\ud0c0 \uad00\ub828 \ubcc0\uc218\uc758 \uc720\uc0ac\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc744 \uadf8\ub8f9\ud654\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ub0b4\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud328\ud134\uc744 \ubc1c\uacac\ud558\ub294 \ube44\uc9c0\ub3c4 \ud559\uc2b5 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><b>10. \uba38\uc2e0 \ub7ec\ub2dd \ubc0f \uc608\uce21 \uc138\ubd84\ud654:  <\/b><span style=\"font-weight: 400;\">\uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud558\uc5ec \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubd84\uc11d\ud558\uace0 \uace0\uac1d \ud589\ub3d9\uc758 \uc228\uaca8\uc9c4 \ud328\ud134\uacfc \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ub354 \ubcf5\uc7a1\ud558\uace0 \uc5ed\ub3d9\uc801\uc778 \uc138\uadf8\uba3c\ud2b8\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>11. \uace0\uac1d \ud398\ub974\uc18c\ub098:<\/b><span style=\"font-weight: 400;\">  \ub2e4\uc591\ud55c \uc138\uadf8\uba3c\ud2b8 \ub0b4\uc758 \uc804\ud615\uc801\uc778 \uace0\uac1d\uc744 \uac00\uc0c1\uc73c\ub85c \ud45c\ud604\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ud398\ub974\uc18c\ub098\ub294 \uc2e4\uc81c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uba70 \ub9c8\ucf00\ud305 \ud300\uc744 \uc704\ud574 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc778\uac04\ud654\ud558\uace0 \uc2dc\uac01\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>12. \ud558\uc774\ube0c\ub9ac\ub4dc \uc138\ubd84\ud654:<\/b><span style=\"font-weight: 400;\">  \uc5ec\ub7ec \uc138\ubd84\ud654 \ubaa8\ub378\uc744 \uacb0\ud569\ud558\uc5ec \uace0\uac1d\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \ubdf0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc778\uad6c \ud1b5\uacc4, \ud589\ub3d9 \ubc0f \uc2ec\ub9ac \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uc5ec \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c \uc138\uadf8\uba3c\ud2b8\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\ubd84\ud654 \ubaa8\ub378\uc744 \uad6c\ud604\ud560 \ub54c\ub294 \uad00\ub828 \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uace0\uac1d\uc758 \uc120\ud638\ub3c4\uc640 \ud589\ub3d9\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uc138\ubd84\ud654 \ubaa8\ub378\uc744 \uc815\uae30\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \uac1c\uc120\ud558\uc5ec \uc9c0\uc18d\uc801\uc778 \uad00\ub828\uc131\uacfc \uc815\ud655\uc131\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\" rel=\"noopener\">\uace0\uac1d \ud53c\ub4dc\ubc31 \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Analysis\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uc0c1\uc704 13\uac1c \uace0\uac1d \uc138\ubd84\ud654 \ubd84\uc11d<\/h2>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\ubd84\ud654 \ubd84\uc11d\uc740 \ud0c0\uac9f \uc2dc\uc7a5 \ub0b4 \ub2e4\uc591\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc758 \ud2b9\uc131, \ud589\ub3d9, \uc120\ud638\ub3c4\ub97c \uc870\uc0ac\ud558\uace0 \uc774\ud574\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc774 \ubd84\uc11d\uc758 \ubaa9\ud45c\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5, \uc81c\ud488 \uac1c\ubc1c \ubc0f \uace0\uac1d \ucc38\uc5ec \uc804\ub7b5\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uace0\uac1d \uc138\ubd84\ud654 \ubd84\uc11d\uc744 \uc218\ud589\ud558\ub294 \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc\uc785\ub2c8\ub2e4:<\/span><\/p>\n<p><b>1. \ubaa9\ud45c \uc815\uc758<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc138\ubd84\ud654 \ubd84\uc11d\uc758 \ubaa9\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc124\uc815\ud558\uc138\uc694. \uc5b4\ub5a4 \uad6c\uccb4\uc801\uc778 \uc815\ubcf4\ub098 \uc774\ud574\ub97c \uc5bb\uace0\uc790 \ud558\ub098\uc694? \ub9e4\ucd9c \uc99d\ub300, \uace0\uac1d \uc720\uc9c0\uc728 \ud5a5\uc0c1 \ub610\ub294 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0 \ub9de\ucda4\ud654\ub97c \ubaa9\ud45c\ub85c \ud558\uace0 \uacc4\uc2e0\uac00\uc694?<\/span><\/p>\n<p><b>2. \ub370\uc774\ud130 \uc218\uc9d1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d\uc5d0 \ub300\ud55c \uad00\ub828 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc138\uc694. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uace0\uac1d \uc124\ubb38\uc870\uc0ac, \uac70\ub798 \uae30\ub85d, \uc6f9\uc0ac\uc774\ud2b8 \ubd84\uc11d, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc778\uc0ac\uc774\ud2b8, \uace0\uac1d \uc9c0\uc6d0 \uc0c1\ud638\uc791\uc6a9 \ub4f1 \ub2e4\uc591\ud55c \ucd9c\ucc98\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uc5d0\ub294 \uc778\uad6c \ud1b5\uacc4 \ubc0f \ud589\ub3d9 \uc815\ubcf4\uac00 \ubaa8\ub450 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>3. \ub370\uc774\ud130 \uc815\ub9ac \ubc0f \uc804\ucc98\ub9ac<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ubd84\uc11d\uc744 \uc704\ud574 \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uace0 \uc900\ube44\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc911\ubcf5 \uc81c\uac70, \ub204\ub77d\ub41c \uac12 \ucc98\ub9ac, \ub370\uc774\ud130 \ud615\uc2dd \ud45c\uc900\ud654 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub370\uc774\ud130\uc758 \uc815\ud655\uc131\uacfc \uc77c\uad00\uc131\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>4. \uc138\ubd84\ud654 \ubcc0\uc218 \uc120\ud0dd<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc138\ubd84\ud654\uc5d0 \uc0ac\uc6a9\ud560 \ubcc0\uc218\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \ubcc0\uc218\ub85c\ub294 \uc5f0\ub839, \uc131\ubcc4, \uc704\uce58, \uad6c\ub9e4 \ub0b4\uc5ed, \uc6f9\uc0ac\uc774\ud2b8 \ud589\ub3d9, \uace0\uac1d \uc120\ud638\ub3c4 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\uc218\ub294 \uc138\ubd84\ud654 \ubaa9\ud45c\uc640 \uc77c\uce58\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>5. \uc138\ubd84\ud654 \ubc29\ubc95<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc0ac\uc6a9\ud560 \uc138\ubd84\ud654 \ubc29\ubc95 \ub610\ub294 \uc54c\uace0\ub9ac\uc998\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \uae30\uc220\ub85c\ub294 K-\ud3c9\uade0 \ud074\ub7ec\uc2a4\ud130\ub9c1, \uacc4\uce35\uc801 \ud074\ub7ec\uc2a4\ud130\ub9c1, \uc758\uc0ac \uacb0\uc815 \ud2b8\ub9ac \ub610\ub294 \uc2e0\uacbd\ub9dd\uacfc \uac19\uc740 \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ud0dd\uc740 \ub370\uc774\ud130\uc758 \ubcf5\uc7a1\uc131\uacfc \uc6d0\ud558\ub294 \uc138\ubd84\ud654 \uc218\uc900\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n<p><b>6. \uc138\ubd84\ud654 \ud504\ub85c\uc138\uc2a4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc120\ud0dd\ud55c \uc138\ubd84\ud654 \ubc29\ubc95\uc744 \ub370\uc774\ud130 \uc138\ud2b8\uc5d0 \uc801\uc6a9\ud558\uc5ec \uace0\uac1d\uc744 \uc138\uadf8\uba3c\ud2b8\ub85c \uadf8\ub8f9\ud654\ud569\ub2c8\ub2e4. \uac01 \uace0\uac1d\uc740 \uc120\ud0dd\ud55c \ubcc0\uc218\ub97c \uae30\uc900\uc73c\ub85c \ud558\ub098\uc758 \uae30\ubcf8 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc18d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>7. \ud504\ub85c\ud544 \uc138\uadf8\uba3c\ud2b8<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc138\uadf8\uba3c\ud2b8\uac00 \uc815\uc758\ub418\uba74 \uac01 \uc138\uadf8\uba3c\ud2b8\uc758 \uc8fc\uc694 \ud2b9\uc131\uacfc \ud589\ub3d9\uc744 \uc870\uc0ac\ud558\uc5ec \uac01 \uc138\uadf8\uba3c\ud2b8\ub97c \ud504\ub85c\ud30c\uc77c\ub9c1\ud569\ub2c8\ub2e4. \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \uace0\uac1d \ud398\ub974\uc18c\ub098\ub97c \uc0dd\uc131\ud558\uc5ec \uc778\uac04\ud654\ud558\uace0 \uc2dc\uac01\ud654\ud558\uc138\uc694.<\/span><\/p>\n<p><b>8. \ud1b5\uacc4 \ubd84\uc11d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud1b5\uacc4 \ubd84\uc11d\uc744 \uc218\ud589\ud558\uc5ec \uc138\uadf8\uba3c\ud2b8 \uac04\uc758 \uc720\uc758\ubbf8\ud55c \ucc28\uc774\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uac00\uc124 \ud14c\uc2a4\ud2b8, \ud68c\uadc0 \ubd84\uc11d \ub610\ub294 \uac01 \uc138\uadf8\uba3c\ud2b8 \ub0b4\uc5d0\uc11c \uac00\uc7a5 \uc601\ud5a5\ub825 \uc788\ub294 \uc694\uc778\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud55c \uae30\ud0c0 \ud1b5\uacc4\uc801 \ud14c\uc2a4\ud2b8\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>9. \uc138\uadf8\uba3c\ud2b8 \uc720\ud6a8\uc131 \uac80\uc0ac<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc138\uadf8\uba3c\ud2b8\uc758 \uc720\ud6a8\uc131\uc744 \uac80\uc0ac\ud558\uc5ec \uc758\ubbf8 \uc788\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc138\uadf8\uba3c\ud2b8\uc778\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294\uc9c0, \ud6a8\uacfc\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub294\uc9c0 \ud3c9\uac00\ud558\uc138\uc694.<\/span><\/p>\n<p><b>10. \uc804\ub7b5 \uac1c\ubc1c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ubd84\uc11d\uc744 \ud1b5\ud574 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\ub294 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5, \uc81c\ud488 \uc81c\uacf5 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uacc4\ud68d\uc744 \uc218\ub9bd\ud569\ub2c8\ub2e4. \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uac00\uc7a5 \ub9e4\ub825\uc801\uc778 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uacb0\uc815\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>11. \uad6c\ud604<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\uac8c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uba54\uc2dc\uc9c0, \uc81c\ud488 \uae30\ub2a5\uc744 \ub9de\ucda4 \uc124\uc815\ud558\uc5ec \uc804\ub7b5\uc744 \uc2e4\ud589\uc5d0 \uc62e\uae30\uc138\uc694. \uc774\ub7ec\ud55c \ub178\ub825\uc758 \uc131\uacfc\ub97c \uba74\ubc00\ud788 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694.<\/span><\/p>\n<p><b>12. \ud3c9\uac00 \ubc0f \ubc18\ubcf5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc138\ubd84\ud654 \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uc138\uc694. \uc804\ud658\uc728, \uace0\uac1d \uc720\uc9c0\uc728, \ub9e4\ucd9c\uacfc \uac19\uc740 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ubd84\uc11d\ud558\uc138\uc694. \ud544\uc694\uc5d0 \ub530\ub77c \uc870\uc815\ud558\uace0 \uac1c\uc120\ud558\uc138\uc694.<\/span><\/p>\n<p><b>13. \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uaddc\uc815 \uc900\uc218<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ubd84\uc11d \uad00\ud589\uc774 \uace0\uac1d \ub370\uc774\ud130 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud574 GDPR \ub610\ub294 CCPA\uc640 \uac19\uc740 \uad00\ub828 \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\ubd84\ud654 \ubd84\uc11d\uc740 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uace0\uac1d \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uac00 \ubcc0\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130\uc640 \uc2dc\uc7a5 \uc5ed\ud559 \uad00\uacc4\uc5d0 \ub530\ub77c \uc138\uadf8\uba3c\ud2b8\ub97c \uc815\uae30\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \uc138\ubd84\ud654\ud558\ub294 \uac83\uc740 \uc138\ubd84\ud654 \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"{'2':1065473,'3':,'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\" rel=\"noopener\">\uace0\uac1d \ud53c\ub4dc\ubc31\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Strategy\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">13 \ucd5c\uace0\uc758 \uace0\uac1d \uc138\ubd84\ud654 \uc804\ub7b5<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58673 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-600x406.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-600x406.jpg\" alt=\"\ucd5c\uace0\uc758 \uace0\uac1d \uc138\ubd84\ud654 \uc804\ub7b5\" width=\"600\" height=\"406\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27406%27%20viewBox%3D%270%200%20600%20406%27%3E%3Crect%20width%3D%27600%27%20height%3D%27406%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-200x135.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-300x203.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-400x271.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-600x406.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\ubd84\ud654 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc740 \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ud558\uace0\uc790 \ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uace0\uac1d \uc138\ubd84\ud654 \uc804\ub7b5 \uc218\ub9bd\uc744 \uc704\ud55c \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc\uc785\ub2c8\ub2e4:<\/span><\/p>\n<ul>\n<li><b>\ubaa9\ud45c\ub97c \uc815\uc758\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\ubd84\ud654 \uc804\ub7b5\uc758 \ubaa9\ud45c\uc640 \ubaa9\uc801\uc744 \uba85\ud655\ud558\uac8c \uc124\uba85\ud558\uc138\uc694. \ub9e4\ucd9c \uc99d\ub300, \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1, \uc81c\ud488 \uac1c\ubc1c \uac15\ud654 \ub610\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9 \ucd5c\uc801\ud654\ub97c \uc6d0\ud558\uc2dc\ub098\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ubd84\uc11d: <\/b><span style=\"font-weight: 400;\">\uc778\uad6c\ud1b5\uacc4, \uad6c\ub9e4 \ub0b4\uc5ed, \uc6f9\uc0ac\uc774\ud2b8 \ud589\ub3d9, \uc124\ubb38\uc870\uc0ac, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0c1\ud638 \uc791\uc6a9 \ub4f1 \ub2e4\uc591\ud55c \uc18c\uc2a4\uc5d0\uc11c \uad00\ub828 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. <\/span> <span style=\"font-weight: 400;\">\uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ud328\ud134, \ud2b8\ub80c\ub4dc, \uc778\uc0ac\uc774\ud2b8\ub97c \ud30c\uc545\ud558\uc138\uc694. \ub370\uc774\ud130 \ubd84\uc11d \ub3c4\uad6c\uc640 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uce35\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc138\ubd84\ud654 \ubcc0\uc218 \uc120\ud0dd:  <\/b><span style=\"font-weight: 400;\">\uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \ubcc0\uc218 \ub610\ub294 \uae30\uc900\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\uc218\uc5d0\ub294 \uc778\uad6c\ud1b5\uacc4(\uc5f0\ub839, \uc131\ubcc4, \uc704\uce58), \ud589\ub3d9(\uad6c\ub9e4 \ub0b4\uc5ed, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38), \uc2ec\ub9ac\ud1b5\uacc4(\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \uac00\uce58\uad00) \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/span><span style=\"font-weight: 400;\">\uc120\ud0dd\ud55c \ubcc0\uc218\uac00 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc138\ubd84\ud654 \ubc29\ubc95:  <\/b><span style=\"font-weight: 400;\">\uc0ac\uc6a9\ud560 \uc138\ubd84\ud654 \ubc29\ubc95 \ub610\ub294 \uc54c\uace0\ub9ac\uc998\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \ubc29\ubc95\uc73c\ub85c\ub294 \ud074\ub7ec\uc2a4\ud130\ub9c1 \uae30\ubc95(\uc608: K-\ud3c9\uade0, \uacc4\uce35\uc801 \ud074\ub7ec\uc2a4\ud130\ub9c1)\uacfc \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998(\uc608: \uc758\uc0ac \uacb0\uc815 \ud2b8\ub9ac, \ub79c\ub364 \ud3ec\ub808\uc2a4\ud2b8, \uc2e0\uacbd\ub9dd)\uc774 \uc788\uc2b5\ub2c8\ub2e4.  <\/span><span style=\"font-weight: 400;\">\ubc29\ubc95 \uc120\ud0dd\uc740 \ub370\uc774\ud130\uc758 \ubcf5\uc7a1\uc131\uacfc \uc6d0\ud558\ub294 \uc138\ubd84\ud654 \uc218\uc900\uc5d0 \ub530\ub77c \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc138\ubd84\ud654 \ud504\ub85c\uc138\uc2a4:  <\/b><span style=\"font-weight: 400;\">\uc120\ud0dd\ud55c \uc138\ubd84\ud654 \ubc29\ubc95\uc744 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \uc801\uc6a9\ud558\uc5ec \uace0\uac1d\uc744 \ubcc4\uac1c\uc758 \uc138\uadf8\uba3c\ud2b8\ub85c \uadf8\ub8f9\ud654\ud569\ub2c8\ub2e4. \uac01 \uace0\uac1d\uc740 \ud558\ub098\uc758 \uae30\ubcf8 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc18d\ud574\uc57c \ud569\ub2c8\ub2e4.  <\/span><span style=\"font-weight: 400;\">\uc138\ubd84\ud654 \ud504\ub85c\uc138\uc2a4\ub97c \ubc18\ubcf5\ud560 \uc218 \uc788\uace0 \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uba74 \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc138\uadf8\uba3c\ud2b8 \ud504\ub85c\ud30c\uc77c\ub9c1:  <\/b><span style=\"font-weight: 400;\">\uac01 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc758 \uc8fc\uc694 \ud2b9\uc131, \ud589\ub3d9 \ubc0f \uc120\ud638\ub3c4\ub97c \uc870\uc0ac\ud558\uc5ec \uac01 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \ud504\ub85c\ud30c\uc77c\ub9c1\ud558\uc138\uc694. \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \uc0c1\uc138\ud55c \uace0\uac1d \ud398\ub974\uc18c\ub098\ub97c \uc0dd\uc131\ud558\uc5ec \uc2dc\uac01\ud654\ud558\uace0 \uc778\uac04\ud654\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc138\uadf8\uba3c\ud2b8 \uc720\ud6a8\uc131 \uac80\uc0ac:  <\/b><span style=\"font-weight: 400;\">\uc138\uadf8\uba3c\ud2b8\uc758 \uc720\ud6a8\uc131\uc744 \uac80\uc0ac\ud558\uc5ec \uc758\ubbf8 \uc788\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc138\uadf8\uba3c\ud2b8\uc778\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294\uc9c0, \ud6a8\uacfc\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub294\uc9c0 \ud3c9\uac00\ud558\uc138\uc694.  <\/span><span style=\"font-weight: 400;\">\ud1b5\uacc4 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc138\uadf8\uba3c\ud2b8 \uac04 \ucc28\uc774\uc758 \uc720\uc758\uc131\uc744 \ud655\uc778\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc804\ub7b5 \uac1c\ubc1c:  <\/b><span style=\"font-weight: 400;\">\uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\ub294 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5, \uc81c\ud488 \uc81c\uacf5 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uacc4\ud68d\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. \uac01 \uadf8\ub8f9\uacfc \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.  <\/span><span style=\"font-weight: 400;\">\uac01 \uc138\uadf8\uba3c\ud2b8\uc758 \uace0\uc720\ud55c \uc694\uad6c\uc640 \uc120\ud638\ub3c4\uc5d0 \ub9de\ub294 \uba54\uc2dc\uc9c0\uc640 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2e4\ud589: <\/b><span style=\"font-weight: 400;\">\uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\uac8c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uad11\uace0 \ubc0f \uace0\uac1d \ucc38\uc5ec \ub178\ub825\uc744 \ub9de\ucda4\ud654\ud558\uc5ec \uc138\ubd84\ud654 \uc804\ub7b5\uc744 \uc2e4\ud589\uc5d0 \uc62e\uae30\uc138\uc694. <\/span><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \ub178\ub825\uc758 \uc131\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ud544\uc694\uc5d0 \ub530\ub77c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud3c9\uac00 \ubc0f \ubc18\ubcf5: <\/b><span style=\"font-weight: 400;\">\uc804\ud658\uc728, \uace0\uac1d \uc720\uc9c0\uc728, \ub9e4\ucd9c\uacfc \uac19\uc740 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\ub97c \ubd84\uc11d\ud558\uc5ec \uc138\ubd84\ud654 \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uc138\uc694. <\/span><span style=\"font-weight: 400;\">\uace0\uac1d \uc120\ud638\ub3c4\uc640 \uc2dc\uc7a5 \uc5ed\ud559 \uad00\uacc4\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c \uc138\uadf8\uba3c\ud2b8\uc640 \uc804\ub7b5\uc744 \ubc18\ubcf5\ud558\uace0 \uac1c\uc120\ud560 \uc900\ube44\ub97c \ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uaddc\uc815 \uc900\uc218: <\/b><span style=\"font-weight: 400;\">\ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uc138\ubd84\ud654 \uad00\ud589\uc774 \uad00\ub828 \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\uc5ec \uace0\uac1d \ub370\uc774\ud130\uc640 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ubd80\uc11c \uac04 \ud611\uc5c5: <\/b><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305, \uc601\uc5c5, \uc81c\ud488 \uac1c\ubc1c, \uace0\uac1d \uc9c0\uc6d0 \ub4f1 \uc870\uc9c1 \ub0b4 \ub2e4\uc591\ud55c \ud300\uc744 \ucc38\uc5ec\uc2dc\ucf1c \uc138\ubd84\ud654 \uc804\ub7b5\uc774 \ube44\uc988\ub2c8\uc2a4\uc758 \ubaa8\ub4e0 \uce21\uba74\uc5d0 \ud1b5\ud569\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc815\uae30 \uc5c5\ub370\uc774\ud2b8: <\/b><span style=\"font-weight: 400;\">\uc815\uae30\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc870\uc815\ud558\uc5ec \uc138\uadf8\uba3c\ud2b8\uc758 \ucd5c\uc2e0\uc131\uacfc \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\ubd84\ud654 \uc804\ub7b5\uc744 \uc798 \uc2e4\ud589\ud558\uba74 \ub2e4\uc591\ud55c \uace0\uac1d \uadf8\ub8f9\uc5d0 \ub9de\ucda4\ud615 \uacbd\ud5d8\uacfc \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1, \ub9e4\ucd9c \uc99d\ub300, \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-satisfaction-research\/\" rel=\"noopener\">\uace0\uac1d \ub9cc\uc871\ub3c4 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uace0\uac1d \uc138\ubd84\ud654\uc758 \uc0c1\uc704 6\uac00\uc9c0 \uc608<\/h2>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc138\ubd84\ud654\ub294 \uc5c5\uc885, \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc758 \uace0\uac1d \uc138\ubd84\ud654 \uc0ac\ub840\uc785\ub2c8\ub2e4:<\/span><\/p>\n<p><b>1. \uc18c\ub9e4<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc138\ubd84\ud654: \uc758\ub958 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc5f0\ub839\uacfc \uc131\ubcc4\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uc5ec \uccad\uc18c\ub144, \uccad\ub144, \ub178\ub144\uce35 \uace0\uac1d\uc5d0\uac8c \uac01\uae30 \ub2e4\ub978 \uc81c\ud488\uacfc \ud504\ub85c\ubaa8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\ud589\ub3d9 \uc138\ubd84\ud654: \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uad6c\ub9e4 \uc774\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uc5ec \uc790\uc8fc \uad6c\ub9e4\ud558\ub294 \uace0\uac1d, \uac00\ub054 \uad6c\ub9e4\ud558\ub294 \uace0\uac1d, \ud55c\ub3d9\uc548 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc73c\ub85c \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc9c0\ub9ac\uc801 \uc138\ubd84\ud654: \ud3b8\uc758\uc810 \uccb4\uc778\uc740 \ub9e4\uc7a5 \uc704\uce58\uc5d0 \ub530\ub77c \ub3c4\uc2dc, \uad50\uc678 \ubc0f \ub18d\ucd0c \uc9c0\uc5ed\uc5d0 \ub9de\uac8c \uc81c\ud488 \uc81c\uacf5 \ubc0f \ud504\ub85c\ubaa8\uc158\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><b>2. \uc804\uc790 \uc0c1\uac70\ub798<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">RFM \ubd84\uc11d: \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \ucd5c\uadfc\uc131(\ucd5c\uadfc \uad6c\ub9e4 \uc5ec\ubd80), \ube48\ub3c4(\uad6c\ub9e4 \ube48\ub3c4), \uae08\uc804\uc801 \uac00\uce58(\uc9c0\ucd9c \uae08\uc561)\ub97c \uae30\uc900\uc73c\ub85c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc77c\ud68c\uc131 \uc1fc\ud551\uac1d\uacfc\ub294 \ub2e4\ub978 \uace0\ubd80\uac00\uac00\uce58 \ucda9\uc131 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc81c\ud488 \uce74\ud14c\uace0\ub9ac \uae30\ubcf8 \uc124\uc815: \uc628\ub77c\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c\ub294 \uc804\uc790\uc81c\ud488, \ud328\uc158, \ud648 \ub370\ucf54 \ub4f1 \uace0\uac1d\uc774 \uc790\uc8fc \uac80\uc0c9\ud558\uac70\ub098 \uad6c\ub9e4\ud558\ub294 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ub97c \uae30\uc900\uc73c\ub85c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><b>3. \ud658\ub300<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc9c0\ub9ac\uc801 \ubc0f \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc138\ubd84\ud654: \ud638\ud154 \uccb4\uc778\uc740 \uc704\uce58\uc640 \uc778\uad6c \ud1b5\uacc4\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uc5ec \uac00\uc871, \ucd9c\uc7a5\uc790 \ub610\ub294 \ucee4\ud50c\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \ud734\uac00 \ud328\ud0a4\uc9c0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc608\uc57d \ud589\ub3d9: \ub9c9\ud310 \uc608\uc57d, \uc0ac\uc804 \uc608\uc57d, \uc8fc\ub9d0 \uc5ec\ud589 \ub4f1 \uc608\uc57d \ud328\ud134\uc5d0 \ub530\ub77c \uc138\uadf8\uba3c\ud2b8\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><b>4. \uae08\uc735 \uc11c\ube44\uc2a4<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc18c\ub4dd \ubc0f \ud22c\uc790 \uc2b5\uad00: \uc740\ud589\uc740 \uc18c\ub4dd \uc218\uc900\uacfc \ud22c\uc790 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uc5ec \uace0\uc561 \uc790\uc0b0\uac00, \uc911\uc0b0\uce35, \uc740\ud1f4\uc790\uc5d0\uac8c \ub2e4\uc591\ud55c \uc720\ud615\uc758 \uae08\uc735 \uc0c1\ud488\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\ub77c\uc774\ud504 \uc2a4\ud14c\uc774\uc9c0: \ub300\ud559\uc0dd, \uc80a\uc740 \uc9c1\uc7a5\uc778, \uc740\ud1f4\uc790 \ub4f1 \uc0dd\uc560 \ub2e8\uacc4\uc5d0 \ub530\ub77c \uc138\ubd84\ud654\ud558\uba74 \uae08\uc735 \uae30\uad00\uc774 \uc800\ucd95 \uacc4\uc88c, \ub300\ucd9c, \uc740\ud1f4 \uacc4\ud68d\uacfc \uac19\uc740 \uc11c\ube44\uc2a4\ub97c \ub9de\ucda4\ud615\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><b>5. \uac74\uac15 \uad00\ub9ac<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\uac74\uac15 \uc0c1\ud0dc: \uc758\ub8cc \uc11c\ube44\uc2a4 \uc81c\uacf5\uc790\ub294 \uac74\uac15 \uc0c1\ud0dc\uc5d0 \ub530\ub77c \ud658\uc790\ub97c \uc138\ubd84\ud654\ud558\uc5ec \ub9cc\uc131 \uc9c8\ud658\uc744 \uc553\uace0 \uc788\ub294 \ud658\uc790\ub97c \uc704\ud55c \ub9de\ucda4\ud615 \uce58\ub8cc \uacc4\ud68d\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc5f0\ub839 \ubc0f \uc608\ubc29 \uad00\ub9ac: \uc5f0\ub839\uc744 \uae30\ubc18\uc73c\ub85c \uc138\ubd84\ud654\ud558\uba74 \uc18c\uc544\uacfc \uc9c4\ub8cc, \uc131\uc778 \uac74\uac15 \ub610\ub294 \ub178\uc778 \uac74\uac15\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \uac74\uac15 \uac80\uc9c4 \uc54c\ub9bc\uacfc \uad50\uc721 \uc790\ub8cc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><b>6. \uae30\uc220<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc0ac\uc6a9 \ud328\ud134: \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\ub294 \uc81c\ud488 \uc0ac\uc6a9 \ubc29\uc2dd\uc5d0 \ub530\ub77c \uc0ac\uc6a9\uc790\ub97c \uc138\ubd84\ud654\ud558\uc5ec \ud30c\uc6cc \uc720\uc800, \uac00\ub054 \uc0ac\uc6a9\ud558\ub294 \uc0ac\uc6a9\uc790, \ucd08\ubcf4\uc790\ub97c \uc704\ud55c \ub2e4\uc591\ud55c \uae30\ub2a5 \ub610\ub294 \uc9c0\uc6d0 \uc635\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc5c5\uadf8\ub808\uc774\ub4dc \uc900\ube44 \uc0c1\ud0dc: \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc138\ubd84\ud654\ud558\uba74 \uc81c\ud488 \uc5c5\uadf8\ub808\uc774\ub4dc \ub610\ub294 \ucd94\uac00 \uc11c\ube44\uc2a4\ub97c \ubc1b\uc744 \uc900\ube44\uac00 \ub41c \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc774\ub294 \uace0\uac1d \uc138\ubd84\ud654\uc758 \uba87 \uac00\uc9c0 \uc608\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ub9ce\uc740 \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \uc138\ubd84\ud654 \uc811\uadfc \ubc29\uc2dd\uc744 \uc870\ud569\ud558\uc5ec \uace0\uac1d\uce35\uc744 \uc885\ud569\uc801\uc73c\ub85c \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \ub9de\ucda4\ud654\ud558\ub294 \ub370 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uc138\ubd84\ud654\ub97c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ubc0f \uace0\uac1d \ub2c8\uc988\uc5d0 \ub9de\ucdb0 \ub9c8\ucf00\ud305, \uc81c\ud488 \uac1c\ubc1c \ubc0f \uace0\uac1d \ucc38\uc5ec \ub178\ub825\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b3%a0%ea%b0%9d-%ec%b0%b8%ec%97%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\" rel=\"noopener\">\uace0\uac1d \ucc38\uc5ec\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":72768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3581],"tags":[],"contributor":[3694],"class_list":["post-72767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3581","contributor-3694"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\uace0\uac1d \uc138\ubd84\ud654\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ubaa8\ub378, \ubd84\uc11d, \uc804\ub7b5 \ubc0f \uc608\uc2dc<\/title>\n<meta name=\"description\" content=\"\uace0\uac1d \uc138\ubd84\ud654\ub294 \ud2b9\uc815 \uae30\uc900\uc774\ub098 \ud2b9\uc131\uc5d0 \ub530\ub77c \uae30\uc5c5\uc758 \ubaa9\ud45c \uc2dc\uc7a5\uc744 \ubcc4\uac1c\uc758 \uadf8\ub8f9 \ub610\ub294 \uc138\uadf8\uba3c\ud2b8\ub85c \ub098\ub204\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \uace0\uac1d \uc138\ubd84\ud654 \ubaa8\ub378, \ubd84\uc11d, \uc804\ub7b5 \ubc0f \uc0ac\ub840\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b3%a0%ea%b0%9d-%ec%84%b8%eb%b6%84%ed%99%94%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uace0\uac1d \uc138\ubd84\ud654\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ubaa8\ub378, \ubd84\uc11d, \uc804\ub7b5 \ubc0f \uc608\uc2dc\" \/>\n<meta property=\"og:description\" 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