{"id":72759,"date":"2023-09-08T08:33:44","date_gmt":"2023-09-08T12:33:44","guid":{"rendered":"http:\/\/ideascale.com\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b2%bd%ec%9f%81%eb%a0%a5-%ec%9e%88%eb%8a%94-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/"},"modified":"2024-02-08T03:09:59","modified_gmt":"2024-02-08T07:09:59","slug":"%ea%b2%bd%ec%9f%81%eb%a0%a5-%ec%9e%88%eb%8a%94-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b2%bd%ec%9f%81%eb%a0%a5-%ec%9e%88%eb%8a%94-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/","title":{"rendered":"\uacbd\uc7c1 \uc5f0\uad6c\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \uc911\uc694\uc131, \ubc29\ubc95\ub860 \ubc0f \ubaa8\ubc94 \uc0ac\ub840"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\ubaa9\ucc28<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Competitive_Research\">\uacbd\uc7c1 \uc5f0\uad6c\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Importance_of_Competitive_Research\">\uacbd\uc7c1 \uc5f0\uad6c\uc758 \uc911\uc694\uc131<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Competitive_Research_Methodology\">15\uac00\uc9c0 \uacbd\uc7c1\ub825 \uc788\ub294 \uc5f0\uad6c \ubc29\ubc95\ub860<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Competitive_Research_Best_Practices\">\uacbd\uc7c1 \uc5f0\uad6c: 18\uac00\uc9c0 \ubaa8\ubc94 \uc0ac\ub840<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Competitive_Research\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uacbd\uc7c1 \uc5f0\uad6c\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p><span style=\"font-weight: 400;\">\uacbd\uc7c1 \uc815\ubcf4 \ub610\ub294 \uacbd\uc7c1 \ubd84\uc11d\uc774\ub77c\uace0\ub3c4 \ud558\ub294 \uacbd\uc7c1 \uc870\uc0ac\ub294 \uacbd\uc7c1\uc0ac \ubc0f \uc5c5\uacc4\uc758 \uacbd\uc7c1 \ud658\uacbd\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1, \ubd84\uc11d, \ud574\uc11d\ud558\ub294 \uacfc\uc815\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac \uc870\uc0ac\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub294 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uba70 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc778\uc0ac\uc774\ud2b8\uc640 \uc9c0\uc2dd\uc744 \uc5bb\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\uacbd\uc7c1\ub825 \uc788\ub294 \uc5f0\uad6c\uc758 \ud575\uc2ec \uc694\uc18c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/b><\/p>\n<ul>\n<li><b>\uacbd\uc7c1\uc0ac \ubd84\uc11d:  <\/b><span style=\"font-weight: 400;\">\uc5ec\uae30\uc5d0\ub294 \uc9c1\uac04\uc811\uc801\uc778 \uacbd\uc7c1\uc5c5\uccb4\ub97c \ud30c\uc545\ud558\uace0 \uc5f0\uad6c\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc9c1\uc811 \uacbd\uc7c1\uc5c5\uccb4\ub294 \ub3d9\uc77c\ud55c \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uc720\uc0ac\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc774\uba70, \uac04\uc811 \uacbd\uc7c1\uc5c5\uccb4\ub294 \ub2e4\ub978 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \uc5ec\uc804\ud788 \ub3d9\uc77c\ud55c \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2dc\uc7a5 \ubd84\uc11d:<\/b><span style=\"font-weight: 400;\">  \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\ub294 \ub354 \ub113\uc740 \uc2dc\uc7a5\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc2dc\uc7a5 \uaddc\ubaa8, \uc131\uc7a5 \ucd94\uc138, \uace0\uac1d \uc778\uad6c \ud1b5\uacc4 \ubc0f \uae30\ud0c0 \uad00\ub828 \uc2dc\uc7a5 \uc5ed\ud559\uc5d0 \ub300\ud55c \ud3c9\uac00\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>SWOT \ubd84\uc11d: <\/b><span style=\"font-weight: 400;\">SWOT \ubd84\uc11d(\uac15\uc810, \uc57d\uc810, \uae30\ud68c, \uc704\ud611)\uc740 \uacbd\uc7c1\uc0ac \uc870\uc0ac\uc5d0\uc11c \uacbd\uc7c1\uc0ac\uc758 \uac15\uc810\uacfc \uc57d\uc810, \uadf8\ub9ac\uace0 \uc2dc\uc7a5\uc5d0\uc11c \uc9c1\uba74\ud55c \uae30\ud68c\uc640 \uc704\ud611\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc77c\ubc18\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \ubd84\uc11d:  <\/b><span style=\"font-weight: 400;\">\uc81c\ud488 \uae30\ub2a5, \ud488\uc9c8, \uac00\uaca9, \ud3ec\uc9c0\uc154\ub2dd \ub4f1 \uacbd\uc7c1\uc0ac\uc758 \uc81c\ud488\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucc28\ubcc4\ud654\ud560 \uc218 \uc788\ub294 \uc601\uc5ed\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub514\uc9c0\ud138 \uc785\uc9c0: <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\ub3d9, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud65c\ub3d9, \ucf58\ud150\uce20 \uc804\ub7b5 \ub4f1 \uacbd\uc7c1\uc0ac\uc758 \uc628\ub77c\uc778 \uc874\uc7ac\uac10\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\uac1d \ud53c\ub4dc\ubc31:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\uc640 \uad00\ub828\ub41c <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\uace0\uac1d \ud53c\ub4dc\ubc31<\/a>, \ub9ac\ubdf0 \ubc0f \ub313\uae00\uc744 \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc120\ud638\ub3c4, \ubd88\ub9cc \uc0ac\ud56d \ubc0f \ub9cc\uc871\ub3c4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc7ac\ubb34 \ubd84\uc11d:<\/b><span style=\"font-weight: 400;\">  \uac00\ub2a5\ud558\uba74 \uc7ac\ubb34\uc81c\ud45c\uc640 \ubcf4\uace0\uc11c\ub97c \uac80\ud1a0\ud558\uc5ec \uacbd\uc7c1\uc0ac\uc758 \uc7ac\ubb34 \uc0c1\ud0dc\uc640 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc131\uc7a5\uc131, \uc218\uc775\uc131 \ubc0f \uc548\uc815\uc131\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ubca4\uce58\ub9c8\ud0b9:<\/b><span style=\"font-weight: 400;\">  \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uacfc \uc9c0\ud45c(\uc608: \ud310\ub9e4, \uc218\uc775, \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9 \ub4f1)\ub97c \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc9c0\ud45c\uc640 \ube44\uad50\ud569\ub2c8\ub2e4. \ubca4\uce58\ub9c8\ud0b9\uc744 \ud1b5\ud574 \uc798\ud558\ub294 \ubd84\uc57c\uc640 \uac1c\uc120\uc774 \ud544\uc694\ud55c \ubd84\uc57c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2dc\uc7a5 \ub3d9\ud5a5: <\/b><span style=\"font-weight: 400;\">\uc5c5\uacc4 \ud2b8\ub80c\ub4dc, \uc0c8\ub85c\uc6b4 \uae30\uc220, \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\ub97c \uc8fc\uc2dc\ud558\uba74 \uc2dc\uc7a5\uc758 \ubcc0\ud654\ub97c \uc608\uce21\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc870\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uaddc\uc81c \ubc0f \ubc95\uc801 \uc694\uc778: <\/b><span style=\"font-weight: 400;\">\uc5c5\uacc4\uc5d0\uc11c \uacbd\uc7c1\uc0ac\uc758 \uc6b4\uc601 \ub610\ub294 \uc790\uc2e0\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uaddc\uc81c \ub610\ub294 \ubc95\uc801 \uc694\uc778\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac \uc870\uc0ac\ub294 \uc2dc\uc7a5 \uc0c1\ud669\uacfc \uacbd\uc7c1\uc0ac\uc758 \uc804\ub7b5\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uc815\uae30\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \uc870\uc815\ud574\uc57c \ud558\ub294 \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac \uc870\uc0ac\ub97c \ud1b5\ud574 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub294 \uc81c\ud488 \uac1c\ubc1c, \ub9c8\ucf00\ud305 \uc804\ub7b5, \uac00\uaca9 \uacb0\uc815, \uc804\ubc18\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uacc4\ud68d \ub4f1 \ube44\uc988\ub2c8\uc2a4\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc640 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud30c\uc545\ud558\uba74 \ubcf4\ub2e4 \uc804\ub7b5\uc801\uc778 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h2 id=\"toc_Importance_of_Competitive_Research\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uacbd\uc7c1 \uc5f0\uad6c\uc758 \uc911\uc694\uc131<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58676 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-600x521.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-600x521.jpg\" alt=\"\uacbd\uc7c1 \uc5f0\uad6c\uc758 \uc911\uc694\uc131\" width=\"600\" height=\"521\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27521%27%20viewBox%3D%270%200%20600%20521%27%3E%3Crect%20width%3D%27600%27%20height%3D%27521%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-200x174.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-300x261.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-400x347.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-600x521.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uacbd\uc7c1\ub825 \uc788\ub294 \ub9ac\uc11c\uce58\uc758 \uc911\uc694\uc131\uc740 \uc544\ubb34\ub9ac \uac15\uc870\ud574\ub3c4 \uc9c0\ub098\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc758 \uc131\uacf5\uacfc \uc218\uba85\uc744 \uacb0\uc815\uc9d3\ub294 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uacbd\uc7c1 \uc5f0\uad6c\uac00 \uc911\uc694\ud55c \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc774\uc720\uc785\ub2c8\ub2e4:<\/span><\/p>\n<ul>\n<li><b>\uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815:<\/b><span style=\"font-weight: 400;\">  \uacbd\uc7c1\ub825 \uc788\ub294 \uc5f0\uad6c\ub294 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ud1a0\ub300\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\ub97c \uc774\ud574\ud558\uba74 \uacbd\uc7c1\uc0ac\uc758 \uc57d\uc810\uc744 \uc774\uc6a9\ud558\uac70\ub098 \uac15\uc810\uc744 \ud65c\uc6a9\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc704\ud5d8 \uc644\ud654:  <\/b><span style=\"font-weight: 400;\">\uc7a0\uc7ac\uc801\uc778 \uc704\ud5d8\uacfc \uc704\ud611\uc744 \uc0ac\uc804\uc5d0 \uc2dd\ubcc4\ud558\uc5ec \uc774\ub97c \uc644\ud654\ud558\uae30 \uc704\ud55c \uc0ac\uc804 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc804 \uc608\ubc29\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \uc608\uae30\uce58 \uc54a\uc740 \ubb38\uc81c\uc640 \uc911\ub2e8\uc73c\ub85c\ubd80\ud130 \ube44\uc988\ub2c8\uc2a4\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2dc\uc7a5 \uae30\ud68c \uc2dd\ubcc4:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\ub97c \uc5f0\uad6c\ud558\uba74 \uacbd\uc7c1\uc0ac\uac00 \uac04\uacfc\ud588\uc744 \uc218 \uc788\ub294 \ubbf8\uac1c\ucc99 \uc2dc\uc7a5 \uae30\ud68c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc758 \ud2c8\uc0c8\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uba54\uc6b8 \uc218 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud601\uc2e0\uacfc \uac1c\uc120:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\ub97c \ubd84\uc11d\ud558\uba74 \uc870\uc9c1 \ub0b4 <a href=\"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ed%98%81%ec%8b%a0%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80\/\">\ud601\uc2e0\uc744<\/a> \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \uc131\uacf5\uacfc \uc2e4\ud328\uc5d0\uc11c \uad50\ud6c8\uc744 \uc5bb\uc5b4 \ucc28\ubcc4\ud654\ub41c <a href=\"https:\/\/ideascale.com\/blog\/what-is-ideation\/\">\uc544\uc774\ub514\uc5b4\uc640<\/a> \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uacbd\uc7c1 \uc6b0\uc704: <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uba74 \uc790\uc2e0\uc758 \uac15\uc810\uc744 \uac1c\uc120\ud558\uace0 \uacbd\uc7c1\uc0ac\uc758 \uc57d\uc810\uc744 \uacf5\ub7b5\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\uac1d \uc778\uc0ac\uc774\ud2b8:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac \uc870\uc0ac\ub97c \ud1b5\ud574 \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uacbd\uc7c1\uc0ac\ub97c \uc120\ud0dd\ud558\ub294 \uc774\uc720\ub97c \uc774\ud574\ud558\uba74 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\ub97c \ub354 \uc798 \ucda9\uc871\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub9ac\uc18c\uc2a4 \ud560\ub2f9:  <\/b><span style=\"font-weight: 400;\">\ub9ac\uc18c\uc2a4 \ud560\ub2f9\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\uc758 \ubaa8\ub4e0 \uce21\uba74\uc5d0 \ub9ac\uc18c\uc2a4\ub97c \ubd84\uc0b0\ud558\ub294 \ub300\uc2e0 \uae0d\uc815\uc801\uc778 \uacb0\uacfc\ub97c \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc601\uc5ed\uc5d0 \uc2dc\uac04, \uc608\uc0b0, \ub178\ub825\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub9c8\ucf00\ud305 \ubc0f \ud3ec\uc9c0\uc154\ub2dd:<\/b><span style=\"font-weight: 400;\"> \uacbd\uc7c1\uc0ac\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \ud3ec\uc9c0\uc154\ub2dd\uc744 \ubd84\uc11d\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d\uacfc \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uacfc \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc801\uc751:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1 \uc870\uc0ac\ub97c \ud1b5\ud574 \uace0\uac1d \uc120\ud638\ub3c4\uc758 \ubcc0\ud654, \uc2e0\ud765 \uae30\uc220, \uc2e0\uaddc \uc2dc\uc7a5 \uc9c4\uc785\uc790 \ub4f1 \uc2dc\uc7a5\uc758 \ubcc0\ud654\uc5d0 \ubc1c \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc2dd\uc744 \ubc14\ud0d5\uc73c\ub85c \uc804\ub7b5\uc744 \uc801\uc808\ud788 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc7a5\uae30\uc801\uc778 \uc9c0\uc18d \uac00\ub2a5\uc131:  <\/b><span style=\"font-weight: 400;\">\uc7a5\uae30\uc801\uc73c\ub85c \uacbd\uc7c1\ub825 \uc788\ub294 \uc5f0\uad6c\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uc5ed\ud559 \uad00\uacc4\uc5d0 \uc801\uc808\ud788 \ub300\uc751\ud558\uace0 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \uc0dd\uc874\ud558\uace0 \ubc88\ucc3d\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc774\ud574\uad00\uacc4\uc790 \uc2e0\ub8b0:  <\/b><span style=\"font-weight: 400;\">\ud22c\uc790\uc790, \ud30c\ud2b8\ub108, \uc774\ud574\uad00\uacc4\uc790\ub294 \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc804\ub7b5\uc801\uc73c\ub85c \uc811\uadfc\ud558\ub294 \uac83\uc744 \ub192\uc774 \ud3c9\uac00\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1 \ud658\uacbd\uc744 \uba85\ud655\ud558\uac8c \uc774\ud574\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec \uc8fc\uba74 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc790\uc2e0\uac10\uc744 \uc2ec\uc5b4\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1 \uc870\uc0ac\ub294 \uc77c\ud68c\uc131 \uc791\uc5c5\uc774 \uc544\ub2c8\ub77c \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc640 \uc2dc\uc7a5\uc744 \uc815\uae30\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uba74 \uae09\ubcc0\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4\uc5d0\uc11c \ubbfc\ucca9\uc131\uacfc \uc801\uc751\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uacbd\uc7c1\ub825 \uc788\ub294 \uc5f0\uad6c\ub294 \ud6a8\uacfc\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uad00\ub9ac\uc758 \uae30\ubcf8 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac \uacb0\uc815, \uae30\ud68c \ud3ec\ucc29, \uc704\ud5d8 \uc644\ud654, \uacbd\uc7c1 \uc6b0\uc704 \uc720\uc9c0\uc5d0 \ud544\uc694\ud55c \uc9c0\uc2dd\uc744 \uac16\ucd94\uac8c \ud574\uc90d\ub2c8\ub2e4. \uacbd\uc7c1\ub825 \uc788\ub294 \ub9ac\uc11c\uce58\uc5d0 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\ub97c \ud22c\uc790\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc5ed\ub3d9\uc801\uc774\uace0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uacfc \uc131\uacf5\uc744 \uc704\ud55c \uc785\uc9c0\ub97c \ub2e4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research\/'}\uee10{'1':29}\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\" rel=\"noopener\">\ub9ac\uc11c\uce58\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Competitive_Research_Methodology\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">15\uac00\uc9c0 \uacbd\uc7c1\ub825 \uc788\ub294 \uc5f0\uad6c \ubc29\ubc95\ub860<\/h2>\n<p><span style=\"font-weight: 400;\">\ud6a8\uacfc\uc801\uc778 \uacbd\uc7c1 \uc870\uc0ac\ub97c \uc704\ud574\uc11c\ub294 \uccb4\uacc4\uc801\uc73c\ub85c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \uad6c\uc870\ud654\ub41c \ubc29\ubc95\ub860\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uacbd\uc7c1 \uc870\uc0ac\ub97c \uc218\ud589\ud558\ub294 \ub2e8\uacc4\ubcc4 \ubc29\ubc95\ub860\uc785\ub2c8\ub2e4:<\/span><\/p>\n<p><b>1. \ubaa9\ud45c \uc815\uc758\ud558\uae30<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc5f0\uad6c \ubaa9\ud45c\ub97c \uba85\ud655\ud788 \ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uc5b4\ub5a4 \uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0\uc790 \ud558\ub098\uc694? \uc81c\ud488 \uae30\ub2a5, \uac00\uaca9 \ucc45\uc815, \ub9c8\ucf00\ud305 \uc804\ub7b5 \ub4f1 \ud2b9\uc815 \uce21\uba74\uc5d0 \uc9d1\uc911\ud558\uace0 \uacc4\uc2e0\uac00\uc694?<\/span><\/p>\n<p><b>2. \uacbd\uc7c1\uc0ac \ud30c\uc545\ud558\uae30<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc9c1\uc811 \uacbd\uc7c1\uc0ac\uc640 \uac04\uc811 \uacbd\uc7c1\uc0ac \ubaa8\ub450\uc5d0 \ub300\ud55c \ucca0\uc800\ud55c \uc778\ubca4\ud1a0\ub9ac\ub97c \uc0dd\uc131\ud558\uc138\uc694. \uc9c1\uc811 \uacbd\uc7c1\uc5c5\uccb4\ub294 \ub3d9\uc77c\ud55c \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uc720\uc0ac\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ubc18\uba74, \uac04\uc811 \uacbd\uc7c1\uc5c5\uccb4\ub294 \ub2e4\ub978 \uc218\ub2e8\uc744 \ud1b5\ud574 \ub3d9\uc77c\ud55c \uace0\uac1d \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>3. \uc815\ubcf4 \uc218\uc9d1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ub2e4\uc591\ud55c \uc18c\uc2a4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\uacf5\uac1c\uc801\uc73c\ub85c \uc774\uc6a9 \uac00\ub2a5\ud55c \uc815\ubcf4: \uacbd\uc7c1\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud504\ub85c\ud544, \ubcf4\ub3c4 \uc790\ub8cc, \uc5f0\ub840 \ubcf4\uace0\uc11c \ubc0f \uae30\ud0c0 \uacf5\uac1c\uc801\uc73c\ub85c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \ubb38\uc11c\uc5d0\uc11c \uc815\ubcf4\ub97c \ucc3e\uc544\ubcf4\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\uc5c5\uacc4 \ubcf4\uace0\uc11c: \uacbd\uc7c1\uc0ac \ubc0f \uc2dc\uc7a5 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc0b0\uc5c5\ubcc4 \ubcf4\uace0\uc11c \ubc0f \uc5f0\uad6c\uc5d0 \uc561\uc138\uc2a4\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\uace0\uac1d \ub9ac\ubdf0 \ubc0f \ud53c\ub4dc\ubc31: \ub9ac\ubdf0 \uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f \ud3ec\ub7fc\uc5d0\uc11c \uace0\uac1d \ub9ac\ubdf0, \ub313\uae00 \ubc0f \ud53c\ub4dc\ubc31\uc744 \uc77d\uc5b4\ubcf4\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\ubb34\uc5ed \ubc15\ub78c\ud68c \ubc0f \ucee8\ud37c\ub7f0\uc2a4: \uc5c5\uacc4 \uc774\ubca4\ud2b8\uc5d0 \ucc38\uc11d\ud558\uac70\ub098 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc120\ubcf4\uc77c \uc218 \uc788\ub294 \ubb34\uc5ed \ubc15\ub78c\ud68c\uc758 \uc628\ub77c\uc778 \ubcf4\ub3c4\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\uc758 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4: \uac00\ub2a5\ud558\uba74 \uacbd\uc7c1\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\uac70\ub098 \uc0ac\uc6a9\ud558\uc5ec \ud488\uc9c8\uacfc \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud3c9\uac00\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<p><b>4. SWOT \ubd84\uc11d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uac01 \uc8fc\uc694 \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \ub300\ud55c SWOT \ubd84\uc11d(\uac15\uc810, \uc57d\uc810, \uae30\ud68c, \uc704\ud611)\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uc774 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc7a5\uc810\uacfc \ucde8\uc57d\uc810\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><b>5. \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \ubd84\uc11d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uae30\ub2a5, \ud488\uc9c8, \uac00\uaca9, \ud3ec\uc9c0\uc154\ub2dd \ub4f1 \uacbd\uc7c1\uc0ac\uc758 \uc81c\ud488\uc744 \ubd84\uc11d\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uce21\uba74\uc744 \uc790\uc0ac \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc640 \ube44\uad50\ud558\uc5ec \ubd80\uc871\ud55c \ubd80\ubd84\uc774\ub098 \uac1c\uc120\uc774 \ud544\uc694\ud55c \ubd80\ubd84\uc744 \ud30c\uc545\ud558\uc138\uc694.<\/span><\/p>\n<p><b>6. \ub514\uc9c0\ud138 \ud504\ub808\uc98c\uc2a4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\uc758 \uc628\ub77c\uc778 \uc785\uc9c0\ub97c \ud3c9\uac00\ud558\uc138\uc694. \uc5ec\uae30\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ub514\uc790\uc778, \ucf58\ud150\uce20 \ud488\uc9c8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\ub3d9, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uac15\uc870\ud558\ub294 \uace0\uc720 \ud310\ub9e4 \ud3ec\uc778\ud2b8(USP)\ub97c \uae30\ub85d\ud574 \ub450\uc138\uc694.<\/span><\/p>\n<p><b>7. \uace0\uac1d \ud53c\ub4dc\ubc31 \ubd84\uc11d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\uc640 \uad00\ub828\ub41c <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\uace0\uac1d \ud53c\ub4dc\ubc31<\/a>, \ub9ac\ubdf0, \ub313\uae00\uc744 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\ubd84\uc11d\ud558\uc138\uc694<\/a>. \ubc18\ubcf5\ub418\ub294 \ud14c\ub9c8, \uace0\uac1d \ubd88\ub9cc \uc0ac\ud56d, \ub9cc\uc871 \ub610\ub294 \ubd88\ub9cc\uc871 \uc601\uc5ed\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/span><\/p>\n<p><b>8. \uc7ac\ubb34 \ubd84\uc11d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc7ac\ubb34 \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uacbd\uc6b0 \uacbd\uc7c1\uc0ac\uc758 \uc7ac\ubb34\uc81c\ud45c\ub97c \uac80\ud1a0\ud558\uc5ec \uc7ac\ubb34 \uac74\uc804\uc131, \uc131\uc7a5 \uada4\uc801 \ubc0f \uc218\uc775\uc131\uc744 \ud3c9\uac00\ud558\uc138\uc694.<\/span><\/p>\n<p><b>9. \ubca4\uce58\ub9c8\ud0b9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc790\uc2e0\uc758 \uc131\uacfc \uc9c0\ud45c(\uc608: \ud310\ub9e4, \uc218\uc775, \uc2dc\uc7a5 \uc810\uc720\uc728)\ub97c \uacbd\uc7c1\uc0ac\uc758 \uc9c0\ud45c\uc640 \ube44\uad50\ud558\uc138\uc694. \ubca4\uce58\ub9c8\ud0b9\uc744 \ud1b5\ud574 \uc790\uc2e0\uc774 \ub6f0\uc5b4\ub09c \ubd80\ubd84\uacfc \uac1c\uc120\uc774 \ud544\uc694\ud55c \ubd80\ubd84\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>10. \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc778\uc0ac\uc774\ud2b8<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc5c5\uacc4 \ud2b8\ub80c\ub4dc, \uc0c8\ub85c\uc6b4 \uae30\uc220, \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \ubc1b\uc544\ubcf4\uc138\uc694. \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc744 \uc704\ud574\uc11c\ub294 \uad11\ubc94\uc704\ud55c \uc2dc\uc7a5 \uc0c1\ud669\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>11. \uacb0\uacfc \uc815\ub9ac \ubc0f \ubb38\uc11c\ud654<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc5f0\uad6c \uacb0\uacfc\ub97c \uc815\ub9ac\ud558\uace0 \uc800\uc7a5\ud560 \uc218 \uc788\ub294 \uad6c\uc870\ud654\ub41c \ubb38\uc11c\ub098 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \ub9cc\ub4dc\uc138\uc694. \uc774\ub807\uac8c \ud558\uba74 \uad00\ub828 \uc774\ud574\uad00\uacc4\uc790\uc640 \uc815\ubcf4\ub97c \uc27d\uac8c \ucc38\uc870\ud558\uace0 \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>12. \uc815\uae30 \uc5c5\ub370\uc774\ud2b8<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uacbd\uc7c1 \uc5f0\uad6c\ub294 \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc640 \uc2dc\uc7a5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \ubcc0\ud654\uc640 \uc0c8\ub85c\uc6b4 \uac1c\ubc1c\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\uc73c\uc138\uc694.<\/span><\/p>\n<p><b>13. \uc724\ub9ac\uc801 \uace0\ub824 \uc0ac\ud56d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uacbd\uc7c1 \uc5f0\uad6c\ub97c \uc218\ud589\ud560 \ub54c\ub294 \ud56d\uc0c1 \uc724\ub9ac\uc801 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud558\uc138\uc694. \uae30\uc5c5 \uc2a4\ud30c\uc774 \ud65c\ub3d9\uacfc \uac19\uc740 \ube44\uc724\ub9ac\uc801\uc774\uac70\ub098 \ubd88\ubc95\uc801\uc778 \uad00\ud589\uc744 \ud53c\ud558\uc138\uc694.<\/span><\/p>\n<p><b>14. \ub370\uc774\ud130 \ubcf4\uc548<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ubbfc\uac10\ud55c \uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uacbd\uc7c1\uc0ac \uc5f0\uad6c \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ucc98\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>15. \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc5f0\uad6c\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \uc804\ud658\ud558\uc138\uc694. \uc81c\ud488 \uac1c\ubc1c, \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uac00\uaca9 \uc870\uc815, \uae30\ud0c0 \uacb0\uc815 \ub4f1 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \uc5bb\uc740 \uc9c0\uc2dd\uc744 \ud65c\uc6a9\ud558\uc138\uc694.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \uccb4\uacc4\uc801\uc778 \uacbd\uc7c1 \uc870\uc0ac \ubc29\ubc95\ub860\uc744 \ub530\ub974\uba74 \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac \uacb0\uc815\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud558\uace0 \uc5c5\uacc4\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc5ed\ud559 \uad00\uacc4\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc801\uc751\ud558\uae30 \uc704\ud574\uc11c\ub294 \uacbd\uc7c1 \uc870\uc0ac\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc838\uc57c \ud55c\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc138\uc694.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Consumer Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-consumer-research\/'}\uee10{'1':38}\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-consumer-research\/\" rel=\"noopener\">\uc18c\ube44\uc790 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Competitive_Research_Best_Practices\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uacbd\uc7c1 \uc5f0\uad6c: 18\uac00\uc9c0 \ubaa8\ubc94 \uc0ac\ub840<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58677 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-600x739.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-600x739.jpg\" alt=\"\uacbd\uc7c1 \uc5f0\uad6c: \ubaa8\ubc94 \uc0ac\ub840\" width=\"600\" height=\"739\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27739%27%20viewBox%3D%270%200%20600%20739%27%3E%3Crect%20width%3D%27600%27%20height%3D%27739%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-200x246.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-243x300.jpg 243w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-400x493.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-600x739.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\ud6a8\uacfc\uc801\uc778 \uacbd\uc7c1 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uacbd\uc7c1\ub825 \uc788\ub294 \ub9ac\uc11c\uce58 \ud65c\ub3d9\uc73c\ub85c \uac00\uce58 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ub530\ub77c\uc57c \ud560 \uba87 \uac00\uc9c0 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4:<\/span><\/p>\n<ul>\n<li><b>\uba85\ud655\ud55c \ubaa9\ud45c\ub97c \uc815\uc758\ud569\ub2c8\ub2e4: <\/b><span style=\"font-weight: 400;\">\uba85\ud655\ud55c \uc5f0\uad6c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uc218\uc9d1\ud558\uace0\uc790 \ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc815\ubcf4\ub294 \ubb34\uc5c7\uc774\uba70, \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uae4c\uc694?<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uacbd\uc7c1\uc0ac \ud30c\uc545\ud558\uae30:  <\/b><span style=\"font-weight: 400;\">\uc9c1\uac04\uc811\uc801\uc778 \uacbd\uc7c1\uc0ac \ubaa9\ub85d\uc744 \ucca0\uc800\ud788 \uc791\uc131\ud558\uc138\uc694. \uc5c5\uacc4\uc758 \uae30\uc874 \ud50c\ub808\uc774\uc5b4\uc640 \uc2e0\ud765 \ud50c\ub808\uc774\uc5b4\ub97c \ubaa8\ub450 \uc544\uc6b0\ub97c \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc5ec\ub7ec \uc18c\uc2a4 \uc0ac\uc6a9:  <\/b><span style=\"font-weight: 400;\">\uacf5\uacf5 \uae30\ub85d, \uc628\ub77c\uc778 \ub370\uc774\ud130, \uc5c5\uacc4 \ubcf4\uace0\uc11c, <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\uace0\uac1d \ud53c\ub4dc\ubc31<\/a>, 1\ucc28 \uc870\uc0ac \ub4f1 \ub2e4\uc591\ud55c \ucd9c\ucc98\uc5d0\uc11c \uc815\ubcf4\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \ud55c \uac00\uc9c0 \ucd9c\ucc98\uc5d0\ub9cc \uc758\uc874\ud558\uba74 \ud3b8\ud5a5\ub418\uac70\ub098 \ubd88\uc644\uc804\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc724\ub9ac\uc801 \uad00\ud589\uc744 \uc720\uc9c0\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1 \uc5f0\uad6c\ub97c \uc218\ud589\ud560 \ub54c\ub294 \ud56d\uc0c1 \uc724\ub9ac\uc801 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud558\uc138\uc694. \uae30\uc5c5 \uc2a4\ud30c\uc774 \ud65c\ub3d9\uc774\ub098 \ub370\uc774\ud130 \uc720\ucd9c\uacfc \uac19\uc740 \ube44\uc724\ub9ac\uc801\uc774\uac70\ub098 \ubd88\ubc95\uc801\uc778 \uad00\ud589\uc744 \ud53c\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uacc4\uc18d \uc5c5\ub370\uc774\ud2b8\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1 \uc5f0\uad6c\ub294 \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc640 \uc2dc\uc7a5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \ubcc0\ud654\uc640 \uc0c8\ub85c\uc6b4 \uac1c\ubc1c\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\uc73c\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uad00\ub828 \ub370\uc774\ud130\uc5d0 \uc9d1\uc911\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\ubaa9\ud45c\uc640 \uc9c1\uc811\uc801\uc73c\ub85c \uad00\ub828\ub41c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694. \uad00\ub828 \uc5c6\ub294 \uc138\ubd80 \uc815\ubcf4\ub97c \uc81c\uc678\ud558\uc5ec \uc815\ubcf4 \uacfc\ubd80\ud558\ub97c \ubc29\uc9c0\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>SWOT \ubd84\uc11d:  <\/b><span style=\"font-weight: 400;\">\uac01 \uacbd\uc7c1\uc0ac\uc5d0 \ub300\ud55c SWOT \ubd84\uc11d\uc744 \uc218\ud589\ud558\uc5ec \uac15\uc810, \uc57d\uc810, \uae30\ud68c \ubc0f \uc704\ud611\uc744 \ud3c9\uac00\ud558\uc138\uc694. \uc774 \uad6c\uc870\ud654\ub41c \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc870\uc0ac \uacb0\uacfc\ub97c \uc815\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ubca4\uce58\ub9c8\ud0b9:  <\/b><span style=\"font-weight: 400;\">\uc790\uc2e0\uc758 \uc131\uacfc \uc9c0\ud45c(\uc608: \ud310\ub9e4, \uc218\uc775, \uc2dc\uc7a5 \uc810\uc720\uc728)\ub97c \uacbd\uc7c1\uc0ac\uc758 \uc9c0\ud45c\uc640 \ube44\uad50\ud558\uc138\uc694. \ubca4\uce58\ub9c8\ud0b9\uc744 \ud1b5\ud574 \uc790\uc2e0\uc774 \ub6f0\uc5b4\ub09c \ubd80\ubd84\uacfc \uac1c\uc120\uc774 \ud544\uc694\ud55c \ubd80\ubd84\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc7ac\ubb34 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4: <\/b><span style=\"font-weight: 400;\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc7ac\ubb34\uc81c\ud45c\uc640 \ubcf4\uace0\uc11c\ub97c \ubd84\uc11d\ud558\uc5ec \uacbd\uc7c1\uc0ac\uc758 \uc7ac\ubb34 \uc0c1\ud0dc, \uc131\uc7a5 \uada4\uc801, \uc218\uc775\uc131\uc744 \ud3c9\uac00\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub514\uc9c0\ud138 \uc874\uc7ac\uac10 \ud3c9\uac00: <\/b><span style=\"font-weight: 400;\">\uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\ub3d9, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5, \ucf58\ud150\uce20 \ud488\uc9c8 \ub4f1 \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc628\ub77c\uc778 \uc778\uc9c0\ub3c4\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\uac1d \ud53c\ub4dc\ubc31 \ubc0f \ub9ac\ubdf0:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\uc640 \uad00\ub828\ub41c <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\uace0\uac1d \ud53c\ub4dc\ubc31<\/a>, \ub9ac\ubdf0, \ub313\uae00\uc744 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\ubd84\uc11d\ud558\uc138\uc694<\/a>. \ubc18\ubcf5\ub418\ub294 \uc8fc\uc81c\uc640 \uace0\uac1d \ub9cc\uc871 \ub610\ub294 \ubd88\ub9cc\uc871 \uc601\uc5ed\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uacbd\uc7c1\uc0ac \uc81c\ud488\/\uc11c\ube44\uc2a4:  <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uae30\ub2a5, \ud488\uc9c8, \uac00\uaca9, \ud3ec\uc9c0\uc154\ub2dd \ub4f1 \uacbd\uc7c1\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc790\uc138\ud788 \uc5f0\uad6c\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uce21\uba74\uc744 \uadc0\uc0ac\uc758 \uc81c\ud488\uacfc \ube44\uad50\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc778\uc0ac\uc774\ud2b8:  <\/b><span style=\"font-weight: 400;\">\uc5c5\uacc4 \ud2b8\ub80c\ub4dc, \uc0c8\ub85c\uc6b4 \uae30\uc220, \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \ubc1b\uc544\ubcf4\uc138\uc694. \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud574\uc11c\ub294 \ub354 \ub113\uc740 \uc2dc\uc7a5 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub370\uc774\ud130 \ubcf4\uc548 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638:  <\/b><span style=\"font-weight: 400;\">\ubbfc\uac10\ud55c \uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uacbd\uc7c1\uc0ac \uc5f0\uad6c \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ucc98\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud611\uc5c5:  <\/b><span style=\"font-weight: 400;\">\uc870\uc9c1 \ub0b4 \ubd80\uc11c \uac04 \ud611\uc5c5\uc744 \uc7a5\ub824\ud558\uc138\uc694. \ud300\ub9c8\ub2e4 \uacbd\uc7c1\uc0ac\uc640 \uc2dc\uc7a5 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uace0\uc720\ud55c \uad00\uc810\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8:  <\/b><span style=\"font-weight: 400;\">\uc5f0\uad6c\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \uc804\ud658\ud558\uc138\uc694. \uc81c\ud488 \uac1c\ubc1c, \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uac00\uaca9 \uc870\uc815, \uae30\ud0c0 \uacb0\uc815 \ub4f1 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \uc5bb\uc740 \uc9c0\uc2dd\uc744 \ud65c\uc6a9\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc815\uae30 \ubcf4\uace0: <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac \uc870\uc0ac \uacb0\uacfc\ub97c \uc694\uc57d\ud55c \uc815\uae30 \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud558\uc5ec \uc870\uc9c1 \ub0b4 \uad00\ub828 \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \ubc30\ud3ec\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud53c\ub4dc\ubc31 \ub8e8\ud504: <\/b><span style=\"font-weight: 400;\">\ud53c\ub4dc\ubc31 \ub8e8\ud504\ub97c \uad6c\ucd95\ud558\uc5ec \uc9c0\uc18d\uc801\uc778 \uacbd\uc7c1 \uc778\uc0ac\uc774\ud2b8\ub97c \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4 \ubc0f \uc804\ub7b5 \uacc4\ud68d\uc5d0 \ud1b5\ud569\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \ubaa8\ubc94 \uc0ac\ub840\ub97c \ub530\ub974\uba74 \uacbd\uc7c1 \uc870\uc0ac\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ud589\ud558\uace0 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Market Research Analysis?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-market-research-analysis\/'}\uee10{'1':45}\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-market-research-analysis\/\" rel=\"noopener\">\uc2dc\uc7a5 \uc870\uc0ac \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":72760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3581],"tags":[],"contributor":[3694],"class_list":["post-72759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3581","contributor-3694"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uacbd\uc7c1 \uc5f0\uad6c\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \uc911\uc694\uc131, \ubc29\ubc95\ub860 \ubc0f \ubaa8\ubc94 \uc0ac\ub840<\/title>\n<meta name=\"description\" content=\"\uacbd\uc7c1 \uc815\ubcf4 \ub610\ub294 \uacbd\uc7c1 \ubd84\uc11d\uc774\ub77c\uace0\ub3c4 \ud558\ub294 \uacbd\uc7c1 \uc870\uc0ac\ub294 \uacbd\uc7c1\uc0ac \ubc0f \uc5c5\uacc4\uc758 \uacbd\uc7c1 \ud658\uacbd\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1, \ubd84\uc11d, \ud574\uc11d\ud558\ub294 \uacfc\uc815\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \uacbd\uc7c1\ub825 \uc788\ub294 \uc5f0\uad6c\uc758 \uc911\uc694\uc131, \ubc29\ubc95\ub860 \ubc0f \ubaa8\ubc94 \uc0ac\ub840\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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\uc0ac\ub840\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b2%bd%ec%9f%81%eb%a0%a5-%ec%9e%88%eb%8a%94-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T12:33:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-08T07:09:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" 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