{"id":72756,"date":"2023-09-11T04:57:01","date_gmt":"2023-09-11T08:57:01","guid":{"rendered":"http:\/\/ideascale.com\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%86%8c%eb%a6%ac-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/"},"modified":"2024-02-08T03:08:54","modified_gmt":"2024-02-08T07:08:54","slug":"%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%86%8c%eb%a6%ac-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%86%8c%eb%a6%ac-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/","title":{"rendered":"\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \ub9ac\uc11c\uce58\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ubc29\ubc95\ub860, \ubaa8\ubc94 \uc0ac\ub840"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\ubaa9\ucc28<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Voice_of_Customer_VoC_Research\">\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \ub9ac\uc11c\uce58\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Voice_of_Customer_Research_Methodology\">12 \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac \uc870\uc0ac \ubc29\ubc95\ub860<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Voice_of_Customer_Research_Best_Practice\">\uace0\uac1d\uc758 \uc18c\ub9ac \uc870\uc0ac \ubaa8\ubc94 \uc0ac\ub840 15\uac00\uc9c0<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Voice_of_Customer_VoC_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \ub9ac\uc11c\uce58\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \uc870\uc0ac\ub294 \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31, \uc758\uacac \ubc0f \uc120\ud638\ub3c4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uc81c\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc694\uad6c, \uae30\ub300 \ubc0f \uc804\ubc18\uc801\uc778 \ub9cc\uc871\ub3c4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uae30 \uc704\ud55c \uccb4\uacc4\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. VoC \uc5f0\uad6c\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub294 \uace0\uac1d\uc758 \uad00\uc810\uc744 \uc774\ud574\ud558\uace0 \uc774 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\uc5ec \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uba70 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\ub2e4\uc74c\uc740 \uace0\uac1d\uc758 \uc18c\ub9ac \uc870\uc0ac\uc640 \uad00\ub828\ub41c \uba87 \uac00\uc9c0 \uc8fc\uc694 \uad6c\uc131 \uc694\uc18c\uc640 \ub2e8\uacc4\uc785\ub2c8\ub2e4:<\/b><\/p>\n<ul>\n<li><b>\ub370\uc774\ud130 \uc218\uc9d1:  <\/b><span style=\"font-weight: 400;\">VoC \uc870\uc0ac\uc5d0\ub294 \uc124\ubb38\uc870\uc0ac, \uc778\ud130\ubdf0, <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/a>, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1, \uc628\ub77c\uc778 \ub9ac\ubdf0, \uace0\uac1d \uc9c0\uc6d0 \uc0c1\ud638\uc791\uc6a9 \ub4f1 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\uace0\uac1d \ud53c\ub4dc\ubc31\uc744<\/a> \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\ubc95\uc740 <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\uc815\ub7c9\uc801<\/a> (\uc22b\uc790 \ub370\uc774\ud130) \ub610\ub294 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\uc815\uc131\uc801<\/a> (\ud14d\uc2a4\ud2b8 \ub610\ub294 \uc11c\uc220\ud615 \ub370\uc774\ud130)\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ubd84\uc11d:<\/b><span style=\"font-weight: 400;\">  \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub418\uba74 \uc774\ub97c \ubd84\uc11d\ud558\uc5ec \ud328\ud134, \ud2b8\ub80c\ub4dc, \ud14c\ub9c8\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774 \ubd84\uc11d\uc740 \uace0\uac1d \ud53c\ub4dc\ubc31\uc5d0\uc11c \uc758\ubbf8 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ucd94\ucd9c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\uac1d \ud398\ub974\uc18c\ub098:  <\/b><span style=\"font-weight: 400;\">\uace0\uac1d \ud398\ub974\uc18c\ub098\ub97c \uc0dd\uc131\ud558\ub294 \uac83\uc740 VoC \uc5f0\uad6c\uc758 \uc77c\ubc18\uc801\uc778 \uacb0\uacfc\uc785\ub2c8\ub2e4. \ud398\ub974\uc18c\ub098\ub294 \uace0\uac1d\uc758 \ud2b9\uc131, \uc694\uad6c, \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uac00\uc0c1\uc758 \uc778\ubb3c\ub85c \ud45c\ud604\ud55c \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud398\ub974\uc18c\ub098\ub294 \uc870\uc9c1\uc774 \ud0c0\uac9f \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\ucda9 \ud30c\uc545\ud558\uae30:<\/b><span style=\"font-weight: 400;\">  VoC \uc5f0\uad6c\ub294 \uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc640\uc758 \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc9c1\uba74\ud558\ub294 \ud2b9\uc815 \uace0\ucda9\uacfc \ubb38\uc81c\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774 \uc815\ubcf4\ub294 \uac1c\uc120 \ub178\ub825\uc758 \uc9c0\uce68\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uac1c\uc120 \uc6b0\uc120\uc21c\uc704 \uc815\ud558\uae30: <\/b><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \uc694\uad6c\uc640 \ubb38\uc81c\uc810\uc744 \ud30c\uc545\ud55c \ud6c4, \uc870\uc9c1\uc740 \ubb38\uc81c\uc758 \uc2ec\uac01\uc131\uacfc \uace0\uac1d \ub9cc\uc871\ub3c4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub530\ub77c \uac1c\uc120 \ub610\ub294 \ubcc0\uacbd\ud574\uc57c \ud560 \uc0ac\ud56d\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud53c\ub4dc\ubc31 \ub8e8\ud504: <\/b><span style=\"font-weight: 400;\">VoC \uc5f0\uad6c\ub294 \uc885\uc885 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\uace0\uac1d \ud53c\ub4dc\ubc31\uc744<\/a> \uc9c0\uc18d\uc801\uc73c\ub85c \uc218\uc9d1\ud558\uc5ec \uc9c0\uc18d\uc801\uc778 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \uac1c\uc120\uc744 \ucd94\uc9c4\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \ud53c\ub4dc\ubc31 \ub8e8\ud504\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ubd80\uc11c \uac04 \ud611\uc5c5: <\/b><span style=\"font-weight: 400;\">VoC \ub9ac\uc11c\uce58\uc5d0\ub294 \ub9c8\ucf00\ud305, \uc81c\ud488 \uac1c\ubc1c, \uace0\uac1d \uc9c0\uc6d0, \uc601\uc5c5 \ub4f1 \uc870\uc9c1 \ub0b4 \ub2e4\uc591\ud55c \ubd80\uc11c\uac00 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ud611\ub825\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120:  <\/b><span style=\"font-weight: 400;\">VoC \uc870\uc0ac\ub294 \uc77c\ud68c\uc131\uc73c\ub85c \ub05d\ub098\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc870\uc9c1\uc740 \uc815\uae30\uc801\uc73c\ub85c \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc120\ud638\ub3c4\uc640 \uc2dc\uc7a5 \uc5ed\ud559 \uad00\uacc4\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><b>\uace0\uac1d\uc758 \uc18c\ub9ac \uc5f0\uad6c\uc758 \uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uace0\uac1d \ub9cc\uc871\ub3c4 \ubc0f \ucda9\uc131\ub3c4 \ud5a5\uc0c1.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \ud488\uc9c8 \ud5a5\uc0c1<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub354 \ub098\uc740 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uc81c\ud488 \uac1c\ubc1c \ubc0f \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825 \uac15\ud654.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uace0\uac1d \uc774\ud0c8\ub960 \uac10\uc18c \ubc0f \uace0\uac1d \uc720\uc9c0\uc728 \uc99d\uac00.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc694\uc57d\ud558\uba74, \uace0\uac1d\uc758 \uc18c\ub9ac \uc5f0\uad6c\ub294 \uc870\uc9c1\uc774 \uace0\uac1d\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud558\uace0 \uc774\ub7ec\ud55c \uc9c0\uc2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \uc81c\ud488, \uc11c\ube44\uc2a4 \ubc0f \uc804\ubc18\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uc720\uc6a9\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research Design?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research-design\/'}\uee10{'1':36}\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-research-design\/\" rel=\"noopener\">\ub9ac\uc11c\uce58 \ub514\uc790\uc778\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Voice_of_Customer_Research_Methodology\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">12 \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac \uc870\uc0ac \ubc29\ubc95\ub860<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58678 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-600x665.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-600x665.jpg\" alt=\"\uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac \uc870\uc0ac \ubc29\ubc95\ub860\" width=\"600\" height=\"665\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27665%27%20viewBox%3D%270%200%20600%20665%27%3E%3Crect%20width%3D%27600%27%20height%3D%27665%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-200x222.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-271x300.jpg 271w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-400x443.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-600x665.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \uc5f0\uad6c\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\ub860\uc744 \uc0ac\uc6a9\ud558\uc5ec <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\uace0\uac1d\uc758 \ud53c\ub4dc\ubc31\uacfc<\/a> \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud558\uace0 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\ubd84\uc11d\ud569\ub2c8\ub2e4<\/a>. \ubc29\ubc95\ub860\uc758 \uc120\ud0dd\uc740 \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c, \ub9ac\uc18c\uc2a4, \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uaca9\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uba87 \uac00\uc9c0 \uc77c\ubc18\uc801\uc778 VoC \uc5f0\uad6c \ubc29\ubc95\ub860\uc785\ub2c8\ub2e4:<\/span><\/p>\n<p><b>1. \uc124\ubb38 \uc870\uc0ac<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac: SurveyMonkey \ub610\ub294 Google \uc124\ubb38\uc9c0\uc640 \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc124\ubb38\uc9c0\ub97c \ub9cc\ub4e4\uace0 \uc774\uba54\uc77c, \uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uace0\uac1d\uce35\uc5d0 \ubc30\ud3ec\ud558\uc138\uc694.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc804\ud654 \uc124\ubb38\uc870\uc0ac: \uc804\ud654\ub85c \uace0\uac1d\uacfc \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud558\uc5ec \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uc880 \ub354 \uac1c\uc778\uc801\uc77c \uc218 \uc788\uc9c0\ub9cc \ub354 \ub9ce\uc740 \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>2. \uc778\ud130\ubdf0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc2ec\uce35 \uc778\ud130\ubdf0: \uace0\uac1d\uacfc \uc77c\ub300\uc77c \uc778\ud130\ubdf0\ub97c \uc2e4\uc2dc\ud558\uc5ec \uace0\uac1d\uc758 \uacbd\ud5d8, \uc694\uad6c \uc0ac\ud56d \ubc0f \uc120\ud638\ub3c4\ub97c \ub354 \uae4a\uc774 \ud30c\uc545\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uc778\ud130\ubdf0\ub294 \uc9c1\uc811 \ubc29\ubb38, \uc804\ud654 \ub610\ub294 \ud654\uc0c1 \ud68c\uc758\ub97c \ud1b5\ud574 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>3. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d\uacfc\uc758 \uc18c\uaddc\ubaa8 <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/a> \ud1a0\ub860\uc744 \uc870\uc9c1\ud558\uc5ec \uc5f4\ub9b0 \ub300\ud654\ub97c \ucd09\uc9c4\ud558\uace0 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\uc9c8\uc801<\/a> \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud558\uc138\uc694. \uc774 \ubc29\ubc95\uc740 \uc778\uc2dd\uacfc \ud0dc\ub3c4\ub97c \ud0d0\uc0c9\ud558\ub294 \ub370 \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>4. \uace0\uac1d \ud53c\ub4dc\ubc31 \uc591\uc2dd<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ud1b5\ud569\ub41c \ud53c\ub4dc\ubc31 \uc591\uc2dd\uc744 \ud1b5\ud574 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc740 \uacbd\ud5d8\uc758 \ub9e5\ub77d \ub0b4\uc5d0\uc11c \uc9c1\uc811 \uc758\uacac\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>5. \uc628\ub77c\uc778 \ub9ac\ubdf0 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yelp, Amazon, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uba58\uc158\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc628\ub77c\uc778 \ub9ac\ubdf0\ub97c \ubd84\uc11d\ud558\uc5ec \ube0c\ub79c\ub4dc \ub610\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc758\uacac\uacfc \uc815\uc11c\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud558\uc138\uc694.<\/span><\/p>\n<p><b>6. \uace0\uac1d \uc9c0\uc6d0 \uc0c1\ud638 \uc791\uc6a9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc9c0\uc6d0 \uc0c1\ud638\uc791\uc6a9(\uc608: \uc774\uba54\uc77c, \ucc44\ud305 \ub300\ud654 \ub0b4\uc6a9, \uc804\ud654 \ud1b5\ud654 \ub179\uc74c)\uc744 \uac80\ud1a0\ud558\uc5ec \uace0\uac1d\uc774 \uc81c\uae30\ud558\ub294 \uc77c\ubc18\uc801\uc778 \ubb38\uc81c\uc640 \uace0\ucda9\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><b>7. \uad00\ucc30<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc640\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \uad00\ucc30\ud558\uc138\uc694. \uc774\ub294 \uc2e4\uc81c \uc124\uc815\uc5d0\uc11c \ub610\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uc5ec \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>8. \uc21c \ucd94\ucc9c \uace0\uac1d \uc810\uc218(NPS) \uc124\ubb38 \uc870\uc0ac<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \ucda9\uc131\ub3c4\uc640 \ub9cc\uc871\ub3c4\ub97c \ud3c9\uac00\ud558\uae30 \uc704\ud574 NPS \uc124\ubb38\uc870\uc0ac\ub97c \ud65c\uc6a9\ud558\uc138\uc694. \uace0\uac1d\uc740 \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131\uc744 0~10\uc810 \ucc99\ub3c4\ub85c \ud3c9\uac00\ud558\ub3c4\ub85d \uc694\uccad\ubc1b\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>9. \ud14d\uc2a4\ud2b8 \ubd84\uc11d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc790\uc5f0\uc5b4 \ucc98\ub9ac(NLP) \ubc0f \ud14d\uc2a4\ud2b8 \ubd84\uc11d \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac1c\ubc29\ud615 \uc751\ub2f5, \uc628\ub77c\uc778 \ub9ac\ubdf0, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub313\uae00\uc744 \ubd84\uc11d\ud558\uc5ec \ud328\ud134\uacfc \uac10\uc815\uc744 \ubd84\uc11d\ud558\uc138\uc694.<\/span><\/p>\n<p><b>10. \uacbd\uc7c1\uc0ac \ubd84\uc11d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc2dc\uc7a5\uc758 \uc720\uc0ac\ud55c \uc81c\ud488\uc5d0 \ub300\ud55c \uace0\uac1d \ub9ac\ubdf0, \ud3c9\uac00 \ubc0f \ud53c\ub4dc\ubc31\uc744 \ubd84\uc11d\ud558\uc5ec \uacbd\uc7c1\uc5c5\uccb4\uc640 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \ube44\uad50\ud558\uc138\uc694.<\/span><\/p>\n<p><b>11. \uace0\uac1d \uc5ec\uc815 \ub9e4\ud551<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc5ec\uc815\uc744 \ub9e4\ud551\ud558\uc5ec \ucd08\uae30 \uc778\uc9c0\ub3c4\ubd80\ud130 \uad6c\ub9e4 \ud6c4 \uc9c0\uc6d0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ubaa8\ub4e0 \uacfc\uc815\uc5d0\uc11c \uc811\uc810\uacfc \ubb38\uc81c\uc810\uc744 \ud30c\uc545\ud558\uc138\uc694.<\/span><\/p>\n<p><b>12. \ubbfc\uc871\uc9c0\ud559 \uc5f0\uad6c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc5f0\uad6c\uc6d0\uc744 \uace0\uac1d\uc758 \ud658\uacbd\uc5d0 \ubab0\uc785\uc2dc\ucf1c \uace0\uac1d\uc758 \ud589\ub3d9, \uc694\uad6c, \uacfc\uc81c\ub97c \uae4a\uc774 \uc788\uac8c \uc774\ud574\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VoC \uc870\uc0ac\ub97c \uc218\ud589\ud560 \ub54c\ub294 \uc218\uc9d1\ub41c \ub370\uc774\ud130\uac00 \uace0\uac1d\uce35\uc744 \ub300\ud45c\ud560 \uc218 \uc788\ub294\uc9c0, \uace0\uac1d \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ub370\uc774\ud130 \ubcf4\uc548\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub610\ud55c \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \ucca0\uc800\ud788 \ubd84\uc11d\ud558\uc5ec \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\uace0 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uc81c\ud488, \uc11c\ube44\uc2a4 \ubc0f \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. VoC \uc870\uc0ac\ub294 \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc120\ud638\ub3c4\uc640 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0 \uc801\uc751\ud558\uae30 \uc704\ud55c \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Consumer Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-consumer-research\/'}\uee10{'1':38}\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-consumer-research\/\" rel=\"noopener\">\uc18c\ube44\uc790 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Voice_of_Customer_Research_Best_Practice\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\uace0\uac1d\uc758 \uc18c\ub9ac \uc870\uc0ac \ubaa8\ubc94 \uc0ac\ub840 15\uac00\uc9c0<\/h2>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \uc870\uc0ac\ub294 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ud30c\uc545\ud558\uace0 \uc81c\ud488, \uc11c\ube44\uc2a4 \ubc0f \uc804\ubc18\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\ub294 \ub370 \uc720\uc6a9\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. VoC \uc870\uc0ac\uc758 \ud6a8\uc728\uc131\uc744 \ubcf4\uc7a5\ud558\ub824\uba74 \ub2e4\uc74c \ubaa8\ubc94 \uc0ac\ub840\ub97c \uace0\ub824\ud558\uc138\uc694:<\/span><\/p>\n<ul>\n<li><b>\ubaa9\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\uba85\ud655\ud558\uace0 \uad6c\uccb4\uc801\uc778 <a href=\"https:\/\/ideascale.com\/blog\/what-is-research-objective\/\">\uc5f0\uad6c \ubaa9\ud45c\ub97c<\/a> \uc815\uc758\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uc5b4\ub5a4 \uad6c\uccb4\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub098 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0\uc790 \ud558\ub098\uc694? \uc5b4\ub5a4 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub824\uace0 \ud558\ub098\uc694? \uc798 \uc815\uc758\ub41c \ubaa9\ud45c\ub97c \uc138\uc6b0\uba74 \uc5f0\uad6c \ud65c\ub3d9\uc758 \ubc29\ud5a5\uc744 \uc7a1\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc801\ud569\ud55c \ubc29\ubc95\ub860\uc744 \uc120\ud0dd\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\ubaa9\ud45c\uc640 \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub9de\ub294 <a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Types_of_Research_Methods\">\uc870\uc0ac \ubc29\ubc95\ub860\uc744<\/a> \uc120\ud0dd\ud558\uc138\uc694. <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#toc_Methodology\">\uc815\ub7c9\uc801<\/a> <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#toc_Qualitative_Research_Methods_The_Top_4_Techniques\">\ubc29\ubc95\uacfc \uc815\uc131\uc801 \ubc29\ubc95\uc744<\/a> \ud63c\ud569\ud558\uc5ec \uc0ac\uc6a9\ud558\uba74 \ub458 \ub2e4 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubd84\ud654\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\uace0\uac1d \uae30\ubc18\uc744 \uc138\ubd84\ud654\ud558\uc5ec \ud2b9\uc815 \uace0\uac1d \uadf8\ub8f9\uc5d0 \ub9de\uac8c \ub9ac\uc11c\uce58\ub97c \ub9de\ucda4\ud654\ud558\uc138\uc694. \uc138\uadf8\uba3c\ud2b8\ub9c8\ub2e4 \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uacfc \uc120\ud638\ub3c4\uac00 \uc788\uc744 \uc218 \uc788\uc73c\ubbc0\ub85c \uc774\ub7ec\ud55c \ucc28\uc774\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc0d8\ud50c \ud06c\uae30 \ubc0f \uc120\ud0dd:  <\/b><span style=\"font-weight: 400;\">\uc758\ubbf8 \uc788\ub294 \uacb0\ub860\uc744 \ub3c4\ucd9c\ud558\uae30 \uc704\ud574 \ud45c\ubcf8\uc758 \ud06c\uae30\uac00 \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\uc758\ubbf8\ud55c\uc9c0 \ud655\uc778\ud558\uc138\uc694. \ub370\uc774\ud130\uc758 \ud3b8\ud5a5\uc131\uc744 \ud53c\ud558\uae30 \uc704\ud574 \ucc38\uac00\uc790\ub97c \ubb34\uc791\uc704\ub85c \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud6a8\uacfc\uc801\uc778 \uc124\ubb38\uc870\uc0ac\uc640 \uc9c8\ubb38\uc744 \uc124\uacc4\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\uc124\ubb38\uc870\uc0ac\uc640 \uc778\ud130\ubdf0 \uc9c8\ubb38\uc744 \uc2e0\uc911\ud558\uac8c \uc791\uc131\ud558\uc138\uc694. \uba85\ud655\ud558\uace0 \uac04\uacb0\ud55c \uc5b8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uace0, \uc120\ud589 \uc9c8\ubb38\uc744 \ud53c\ud558\uba70, \ud3d0\uc1c4\ud615<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">(\uc815\ub7c9\uc801)<\/a> \uc9c8\ubb38\uacfc \uac1c\ubc29\ud615<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">(\uc815\uc131\uc801)<\/a> \uc9c8\ubb38\uc744 \ud63c\ud569\ud558\uc5ec \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \ud30c\uc545\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\ucd08\uae30 \uc778\uc9c0\ub3c4\ubd80\ud130 \uad6c\ub9e4 \ud6c4 \uc9c0\uc6d0\uae4c\uc9c0 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5ec\ub7ec \uc811\uc810\uc5d0\uc11c \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uad00\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\uac1d\uacfc \uc801\uadf9\uc801\uc73c\ub85c \uc18c\ud1b5\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Research_Process_How_To_Conduct_Research\">\uc870\uc0ac \uacfc\uc815\uc5d0\uc11c<\/a> \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uc5ec \uce5c\ubc00\uac10\uacfc \uc2e0\ub8b0\ub97c \uc313\uc73c\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \uc194\uc9c1\ud558\uace0 \uac00\uce58 \uc788\ub294 \ud53c\ub4dc\ubc31\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ud3d0\uc1c4\ud615 \ud53c\ub4dc\ubc31 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\uace0\uac1d\uacfc\uc758 \uae34\ubc00\ud55c \uc18c\ud1b5\uc744 \uc704\ud55c \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uc5ec \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31\uc744 \uc778\uc815\ud558\uace0 \uace0\uac1d\uc758 \uc6b0\ub824 \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \ucde8\ud558\uace0 \uc788\ub294 \uc870\uce58\ub97c \uc804\ub2ec\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ub370\uc774\ud130\ub97c \ucca0\uc800\ud558\uac8c \ubd84\uc11d\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\ub370\uc774\ud130 \ubd84\uc11d \ub3c4\uad6c\uc640 \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud328\ud134, \ud2b8\ub80c\ub4dc, \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud558\uc138\uc694. \ud3ec\uad04\uc801\uc778 \uc774\ud574\ub97c \uc704\ud574 \uc815\ub7c9\uc801 \uc9c0\ud45c\uc640 \uc815\uc131\uc801 \ud53c\ub4dc\ubc31\uc5d0 \ubaa8\ub450 \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc778\uc0ac\uc774\ud2b8\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \ud589\ub3d9\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">VoC \uc5f0\uad6c\ub97c \ud1b5\ud574 \ud30c\uc545\ud55c \uac00\uc7a5 \uc911\uc694\ud55c \ubb38\uc81c\uc640 \uae30\ud68c\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uc601\uc5ed\uc744 \uc2e0\uc18d\ud558\uac8c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc2e4\ud589 \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\uace0 \ub9ac\uc18c\uc2a4\ub97c \ud560\ub2f9\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc870\uc9c1 \uc804\uccb4\uc5d0\uc11c \uacb0\uacfc\ub97c \uacf5\uc720\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">VoC \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc870\uc9c1 \ub0b4 \uad00\ub828 \ud300 \ubc0f \ubd80\uc11c\uc640 \uacf5\uc720\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubd80\uc11c \uac04 \ud611\uc5c5\uacfc \uc870\uc728\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ubc18\ubcf5\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">VoC \uc870\uc0ac\ub294 \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub85c \uc9c4\ud589\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc73c\ub85c \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uace0 \uac1c\uc120\ud558\uba70 \uc774\ub7ec\ud55c \ubcc0\uacbd\uc758 \uc601\ud5a5\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud569\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uacfc \uc2dc\uc7a5 \uc0c1\ud669\uc758 \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uace0\uac1d \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638:  <\/b><span style=\"font-weight: 400;\">\uad00\ub828 \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\uc5ec \uace0\uac1d \ub370\uc774\ud130\ub97c \uc2e0\uc911\ud558\uac8c \ucde8\uae09\ud558\uc138\uc694. \uace0\uac1d \uc2e0\uc6d0\uc744 \ubcf4\ud638\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uacbd\uc6b0 \ub370\uc774\ud130\ub97c \uc775\uba85\ud654\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\uc9c1\uc6d0 \uad50\uc721 \ubc0f \uc5ed\ub7c9 \uac15\ud654  <\/b><span style=\"font-weight: 400;\">\uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uace0\uac1d \uc911\uc2ec \uad00\ud589\uc744 \uad50\uc721\ud558\uace0 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\uace0\uac1d \ud53c\ub4dc\ubc31\uc5d0<\/a> \ub530\ub77c \ud589\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \uad8c\ud55c\uc744 \ubd80\uc5ec\ud558\uc138\uc694. \uc870\uc9c1 \uc804\uccb4\uc5d0 \uace0\uac1d \uc911\uc2ec \ubb38\ud654\ub97c \uc7a5\ub824\ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ubca4\uce58\ub9c8\ud06c \ubc0f \ube44\uad50: <\/b><span style=\"font-weight: 400;\">\uc5c5\uacc4 \ud45c\uc900 \ubc0f \uacbd\uc7c1\uc0ac\uc640\uc758 \uc131\uacfc\ub97c \ubca4\uce58\ub9c8\ud0b9\ud558\uc5ec \uc2dc\uc7a5\uc758 \ub2e4\ub978 \uacbd\uc7c1\uc0ac\uc640 \ube44\uad50\ud558\uc5ec \uadc0\uc0ac\uc758 \uc704\uce58\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc73c\uc138\uc694.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\ubbfc\ucca9\uc131\uc744 \uc720\uc9c0\ud558\uc138\uc694:  <\/b><span style=\"font-weight: 400;\">\uc811\uadfc \ubc29\uc2dd\uc5d0 \uc720\uc5f0\uc131\uacfc \uc801\uc751\ub825\uc744 \ubc1c\ud718\ud558\uc138\uc694. \uace0\uac1d \uc120\ud638\ub3c4\uc640 \uc2dc\uc7a5 \uc5ed\ud559 \uad00\uacc4\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc804\ud658\ud560 \uc900\ube44\ub97c \ud558\uc138\uc694.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \ubaa8\ubc94 \uc0ac\ub840\ub97c \ub530\ub974\uba74 \uace0\uac1d\uc758 \uc18c\ub9ac \uc870\uc0ac\uac00 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud558\uace0 \uc5c5\uacc4\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uac00\uce58 \uc788\uace0 \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uac00 \ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Primary Market Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-primary-market-research\/'}\uee10{'1':44}\"><b>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-primary-market-research\/\" rel=\"noopener\">1\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":72757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3581],"tags":[],"contributor":[3694],"class_list":["post-72756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3581","contributor-3694"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \ub9ac\uc11c\uce58\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ubc29\ubc95\ub860, \ubaa8\ubc94 \uc0ac\ub840<\/title>\n<meta name=\"description\" content=\"\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \uc870\uc0ac\ub294 \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31, \uc758\uacac \ubc0f \uc120\ud638\ub3c4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uc81c\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc694\uad6c, \uae30\ub300 \ubc0f \uc804\ubc18\uc801\uc778 \ub9cc\uc871\ub3c4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uae30 \uc704\ud55c \uccb4\uacc4\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \uc870\uc0ac \ubc29\ubc95\ub860 \ubc0f \ubaa8\ubc94 \uc0ac\ub840\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%86%8c%eb%a6%ac-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \ub9ac\uc11c\uce58\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc815\uc758, \ubc29\ubc95\ub860, \ubaa8\ubc94 \uc0ac\ub840\" \/>\n<meta property=\"og:description\" content=\"\uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \uc870\uc0ac\ub294 \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31, \uc758\uacac \ubc0f \uc120\ud638\ub3c4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uc81c\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc694\uad6c, \uae30\ub300 \ubc0f \uc804\ubc18\uc801\uc778 \ub9cc\uc871\ub3c4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uae30 \uc704\ud55c \uccb4\uacc4\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc18c\ub9ac(VoC) \uc870\uc0ac \ubc29\ubc95\ub860 \ubc0f \ubaa8\ubc94 \uc0ac\ub840\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%86%8c%eb%a6%ac-%ec%97%b0%ea%b5%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-11T08:57:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-08T07:08:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-cover.jpg\" 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