{"id":72499,"date":"2022-08-19T09:40:50","date_gmt":"2022-08-19T13:40:50","guid":{"rendered":"http:\/\/ideascale.com\/casestudy\/%ec%95%94%ec%9b%a8%ec%9d%b4\/"},"modified":"2025-07-28T03:11:35","modified_gmt":"2025-07-28T07:11:35","slug":"%ec%95%94%ec%9b%a8%ec%9d%b4","status":"publish","type":"casestudy","link":"https:\/\/ideascale.com\/ko\/casestudy\/%ec%95%94%ec%9b%a8%ec%9d%b4\/","title":{"rendered":"Amway"},"content":{"rendered":"
\uc554\uc6e8\uc774\ub294 1959\ub144\uc5d0 \uc124\ub9bd\ub41c \uc120\ub3c4\uc801\uc778 \uc18c\ube44\uc7ac \uae30\uc5c5\uc73c\ub85c 100\uac1c \uc774\uc0c1\uc758 \uad6d\uac00\uc640 \uc9c0\uc5ed\uc5d0\uc11c \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub274\ud2b8\ub9ac\ub77c\uc774\ud2b8, \uc544\ud2f0\uc2a4\ud2b8\ub9ac, e\uc2a4\ud504\ub9c1 \ub4f1 \ub2e4\uc591\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ubcf4\uc720\ud55c \uc554\uc6e8\uc774\ub294 \uc554\uc6e8\uc774 \ube44\uc988\ub2c8\uc2a4 \uc624\ub108(ABO) \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 450\uac1c \uc774\uc0c1\uc758 \uac74\uac15, \ubbf8\uc6a9, \uac00\uc815\uc6a9\ud488\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n
\uc804 \uc138\uacc4 300\ub9cc \uba85 \uc774\uc0c1\uc758 ABO\ub85c \uad6c\uc131\ub41c \ubc29\ub300\ud55c \ub124\ud2b8\uc6cc\ud06c\ub97c \ubcf4\uc720\ud55c Amway\ub294 \ud53c\ub4dc\ubc31, \uc544\uc774\ub514\uc5b4 \uacf5\uc720, \uc804\ub7b5 \ucd94\ucc9c\uc744 \uc704\ud55c \ud50c\ub7ab\ud3fc\uc744 \ub9cc\ub4e4\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub77c\uc6b0\ub4dc\uc18c\uc2f1 \ucee4\ubba4\ub2c8\ud2f0\uc778 The Voice\uc5d0\uc11c Amway \uc2dc\uc7a5\uc758 50%\ub97c \ucc28\uc9c0\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc600\uc2b5\ub2c8\ub2e4. \uc774 \uc57c\uc2ec\ucc2c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uc804 \uc138\uacc4 100\uac1c\uad6d, 60\uac1c \uc774\uc0c1\uc758 \uc5b8\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294 ABO\uac00 \ucc38\uc5ec\ud558\uc5ec \ud601\uc2e0\uc744 \ucd94\uc9c4\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n
\uc554\uc6e8\uc774\ub294 \ub354 \ubcf4\uc774\uc2a4\ub97c \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uc885\ud569\uc801\uc778 \uba40\ud2f0\ucc44\ub110 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \uc2e4\ud589\ud588\uc2b5\ub2c8\ub2e4:<\/p>\n
\uc774 \uc804\ub7b5\uc740 \uc608\uc0c1\uc744 \ub6f0\uc5b4\ub118\ub294 \uc131\uacfc\ub97c \uac70\ub450\uc5b4 \ub354 \ubcf4\uc774\uc2a4\uc5d0 88%\uc758 \uc2dc\uc7a5 \ub4f1\ub85d\ub960\uc744 \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. 100\uac1c\uad6d\uc758 ABO \uac04\uc758 \ud611\uc5c5\uc744 \ucd09\uc9c4\ud558\uae30 \uc704\ud574 \uc554\uc6e8\uc774\ub294 12\uac1c \uc5b8\uc5b4\ub97c \uc9c0\uc6d0\ud558\uace0 \uc544\uc774\ub514\uc5b4\uc2a4\ucf00\uc77c\uc758 \ubc88\uc5ed \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc2dc\uc7a5 \ub0b4 \ubc88\uc5ed \uc911\uc7ac\uc790\ub97c \uace0\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uc815\ud655\ud55c \uae00\ub85c\ubc8c \uc0c1\ud638 \uc791\uc6a9\uacfc \uc544\uc774\ub514\uc5b4 \uad50\ud658\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. <\/p>\n