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\u305d\u308c\u306f\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u7279\u5b9a\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u672c\u5f53\u306b\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ol start=\"3\">\n<li><b> \u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30fc\u30eb\u30b9<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u5fae\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u5fb4\u3084\u55dc\u597d\u306b\u5408\u3063\u305f\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<ol start=\"4\">\n<li><b> \u30ea\u30bd\u30fc\u30b9\u914d\u5206<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3088\u3063\u3066\u3001\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u3001\u30c1\u30e3\u30cd\u30eb\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u7570\u306a\u308b\u3002 \u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u8ce2\u304f\u914d\u5206\u3057\u3001\u4e88\u7b97\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ol start=\"5\">\n<li><b> \u7af6\u4e89\u512a\u4f4d\u6027<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u5341\u5206\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u3066\u3044\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u30cb\u30c3\u30c1\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u5f37\u529b\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u7af6\u5408\u4ed6\u793e\u304c\u898b\u904e\u3054\u3059\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u3046\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7279\u5316\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<h2 id=\"toc_Identifying_and_Defining_Customer_Segments\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u5b9a\u3068\u5b9a\u7fa9<\/h2>\n<p><span style=\"font-weight: 400;\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5e02\u5834\u8abf\u67fb\uff1a  <\/b><span style=\"font-weight: 400;\">\u5fb9\u5e95\u7684\u306a\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3044\u3001\u3055\u307e\u3056\u307e\u306a\u6f5c\u5728\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u7279\u5b9a\u3059\u308b\u3002 \u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u660e\u78ba\u306a\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\uff1a<\/b><span style=\"font-weight: 400;\"> \u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u5305\u62ec\u7684\u306a\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3002 \u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u304a\u3051\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u3092\u67b6\u7a7a\u306e\u5f62\u3067\u8868\u3057\u305f\u3082\u306e\u3067\u3059\u3002 \u5f7c\u3089\u306e\u7279\u5fb4\u3001\u55dc\u597d\u3001\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3082\u542b\u307e\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\uff1a  <\/b><span style=\"font-weight: 400;\">\u3059\u3079\u3066\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u540c\u3058\u4fa1\u5024\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002 \u898f\u6a21\u3001\u6210\u9577\u6027\u3001\u81ea\u793e\u88fd\u54c1\u3068\u306e\u9069\u5408\u6027\u306a\u3069\u306e\u8981\u7d20\u306b\u57fa\u3065\u3044\u3066\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u306e\u4fa1\u5024\u63d0\u6848\uff1a  <\/b><span style=\"font-weight: 400;\">\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30e6\u30cb\u30fc\u30af\u306a\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u4f5c\u308b\u3002 \u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u7279\u5fb4\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7e70\u308a\u8fd4\u3057\u3001\u6d17\u7df4\u3055\u305b\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5b9a\u7fa9\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306f\u56fa\u5b9a\u7684\u306a\u3082\u306e\u3067\u306f\u306a\u3044\u3002 \u305d\u308c\u306f\u7d99\u7d9a\u7684\u306a\u8a13\u7df4\u3067\u3042\u308b\u3079\u304d\u3060\u3002 \u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u9032\u5316\u3057\u3001\u6210\u9577\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3082\u9032\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u3055\u3089\u306b\u8a73\u3057\u304f<a href=\"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%90%e3%82%b9-vs-%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%83%a2%e3%83%87%e3%83%ab-%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%90%e3%82%b9\/\">\u30ea\u30fc\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u6bd4\u8f03<\/a><\/b><\/p>\n<h2 id=\"toc_Examples_of_Customer_Segments_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f8b \u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9<\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308b\u3002 \u3044\u304f\u3064\u304b\u4f8b\u3092\u6319\u3052\u3088\u3046\uff1a<\/span><\/p>\n<ul>\n<li><b> B2B\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f1a\u793e\uff1a  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u3001\u4e2d\u5805\u4f01\u696d\u3001\u5927\u4f01\u696d\u304c\u542b\u307e\u308c\u308b\u3002 \u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u30cb\u30fc\u30ba\u3068\u4e88\u7b97\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b> E\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\uff1a  <\/b><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u306f\u3001\u500b\u4eba\u6d88\u8cbb\u8005\u3001\u518d\u8ca9\u696d\u8005\u3001\u4f01\u696d\u30d0\u30a4\u30e4\u30fc\u304c\u542b\u307e\u308c\u308b\u3002 \u3053\u308c\u3089\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u8cb7\u3044\u7269\u884c\u52d5\u3068\u671f\u5f85\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b> \u30d8\u30eb\u30b9\u30b1\u30a2\u30fb\u30af\u30ea\u30cb\u30c3\u30af  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u5c0f\u5150\u60a3\u8005\u3001\u6210\u4eba\u60a3\u8005\u3001\u9ad8\u9f62\u60a3\u8005\u3068\u5b9a\u7fa9\u3067\u304d\u308b\u3002 \u3069\u306e\u30b0\u30eb\u30fc\u30d7\u3082\u5c02\u9580\u7684\u306a\u533b\u7642\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u5fc5\u8981\u3068\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" 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