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id=\"toc_How_Is_an_Empathy_Map_Structured\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5171\u611f\u30de\u30c3\u30d7\u306f\u3069\u306e\u3088\u3046\u306b\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u306e\u304b\uff1f<\/h2>\n<\/p>\n<p><p>\u57fa\u672c\u7684\u306b\u3001\u30a8\u30f3\u30d1\u30b7\u30fc\u30fb\u30de\u30c3\u30d7\u306f\u4e3b\u306b4\u3064\u306e\u8c61\u9650\u306b\u5206\u3051\u3089\u308c\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u308b\u3002 \u3053\u308c\u3089\u306e\u8c61\u9650\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3084\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3092\u793a\u3059\u304b\u306e\u4e3b\u8981\u306a\u65b9\u6cd5\u306e\u3044\u304f\u3064\u304b\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u3002 \u3053\u306e4\u3064\u306e\u8c61\u9650\u3068\u306f<\/p>\n<\/p>\n<ul class=\"wp-block-list\">\n<li>\u30b9\u30d4\u30fc\u30c1<\/li>\n<\/ul>\n<ul>\n<li>\u601d\u8003\u307e\u305f\u306f\u77e5\u899a<\/li>\n<\/ul>\n<ul>\n<li>\u30d5\u30a3\u30fc\u30eb<\/li>\n<\/ul>\n<ul>\n<li>\u3069\u3046\u3060\u308d\u3046\uff1f<\/li>\n<\/ul>\n<p><p>\u3053\u306e4\u3064\u306e\u8c61\u9650\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u7d4c\u9a13\u306b\u3064\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u3001\u559c\u3073\u3084\u4e0d\u6e80\u3092\u3069\u306e\u3088\u3046\u306b\u4f1d\u3048\u3066\u3044\u308b\u304b\u3092\u305d\u308c\u305e\u308c\u5f37\u8abf\u3057\u3066\u3044\u308b\u3002 \u305f\u3068\u3048\u3070\u3001\u75db\u3044\u3068\u3053\u308d\u3092\u7a81\u304b\u308c\u305f\u30d5\u30e9\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u8a00\u8449\u306b\u306a\u3089\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u4eca\u5f8c\u306e\u884c\u52d5\u3092\u5909\u3048\u308b\u3060\u308d\u3046\u3002 \u3053\u306e\u4e8c\u5f8b\u80cc\u53cd\u306f\u30a8\u30f3\u30d1\u30b7\u30fc\u30fb\u30de\u30c3\u30d7\u306b\u53cd\u6620\u3055\u308c\u3001\u30c1\u30fc\u30e0\u306f\u305d\u308c\u3092\u4f7f\u3063\u3066\u3088\u308a\u826f\u3044\u7d4c\u9a13\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e4\u3064\u306e\u8c61\u9650\u304c\u30a8\u30f3\u30d1\u30b7\u30fc\u30fb\u30de\u30c3\u30d7\u306b\u304a\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\u3001\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u305d\u306e\u6982\u8981\u3092\u6b63\u78ba\u306b\u793a\u3057\u305f\u3002<\/p>\n<\/p>\n<ul>\n<li><b>Says or Speaks: <\/b>This section is all about what a user says about your product; it can include any queries and remarks that users have about the product. It can consist of interviews, reviews, feedback, and statements. This feedback can be received both from the user directly or from their peers.<\/li>\n<\/ul>\n<ul>\n<li><\/li>\n<\/ul>\n<p><strong><b>\u601d\u8003\u307e\u305f\u306f\u77e5\u899a\uff1a<\/b> <\/strong>thinks\uff06perceives\u8c61\u9650\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u306b\u95a2\u308f\u308b\u3002 \u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3042\u307e\u308a\u8a9e\u3089\u306a\u3044\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7d4c\u9a13\u306b\u3064\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u3044\u308b\u304b\u306b\u95a2\u308f\u308b\u3002 \u30e6\u30fc\u30b6\u30fc\u304c\u3042\u308b\u7d4c\u9a13\u306b\u3064\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u3044\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u8cea\u7684\u5206\u6790\u3092\u7528\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u7406\u89e3\u3059\u308b\u3002<\/li>\n<\/ul>\n<ul>\n<li>\n<b>Feels: <\/b>This section is also based on non-tangible factors of a user's experience and focuses mainly on how they feel. It considers how they naturally feel towards your product and how their feelings change given certain stimuli or steps in the journey. This section is all about the customer's emotional state and how that affects their perception of your brand.<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n<p><strong><b>\u884c\u3044\u307e\u3059\uff1a<\/b> <\/strong>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u7528\u3059\u308b\u969b\u306b\u884c\u3046\u7269\u7406\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002 \u5f7c\u3089\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3068\u308a\u3001\u305d\u306e\u884c\u52d5\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611f\u60c5\u304b\u3089\u3069\u306e\u3088\u3046\u306b\u60c5\u5831\u3092\u5f97\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\u3002<\/li>\n<\/ul>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3068\u3063\u3066\u3044\u308b\u304b\u3092\u7c21\u5358\u306b\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u5b9a\u91cf\u7684\u3067\u3059\u3002 \u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u308c\u3089\u306e\u884c\u52d5\u3092\u3001\u6c7a\u65ad\u306e\u80cc\u5f8c\u306b\u3042\u308b\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u307e\u3067\u9061\u3063\u3066\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\"><strong><b>\u3082\u3063\u3068\u8a73\u3057\u304f<a href=\"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e3%82%a8%e3%83%b3%e3%83%91%e3%82%b7%e3%83%bc%e3%83%bb%e3%83%9e%e3%83%83%e3%83%97%e3%83%bb%e3%83%99%e3%83%8d%e3%83%95%e3%82%a3%e3%83%83%e3%83%88\/\">\u5171\u611f\u30de\u30c3\u30d7\u304c\u30c1\u30fc\u30e0\u306b\u3082\u305f\u3089\u30598\u3064\u306e\u91cd\u8981\u306a\u30e1\u30ea\u30c3\u30c8<\/a><\/b><\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"toc_Why_Use_an_Empathy_Map\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u306a\u305c\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f7f\u3046\u306e\u304b\uff1f<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u5171\u611f\u30de\u30c3\u30d7\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u8981\u671b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002 \u3088\u308a\u6574\u7406\u3055\u308c\u305f\u65b9\u6cd5\u3067\u95a2\u9023\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3057\u3001\u9867\u5ba2\u306b\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 \u305d\u3053\u304b\u3089\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4f55\u3092\u3059\u3079\u304d\u304b\u3092\u63a8\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u89e3\u6c7a\u7b56\u3092\u898b\u3064\u3051\u308b\u3068\u304d\u3001\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\u306f\u30c1\u30fc\u30e0\u5185\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3057\u3001\u5185\u5916\u306e\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u89e3\u6c7a\u7b56\u3092\u69cb\u7bc9\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3042\u308b\u3002 \u3053\u306e\u3088\u3046\u306a\u6f14\u7fd2\u306b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u306f\u3001\u30c1\u30fc\u30e0\u306e\u9023\u643a\u3092\u69cb\u7bc9\u3057\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u76ee\u6a19\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\u306f\u307e\u305f\u3001\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u304c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u767a\u5c55\u306b\u5341\u5206\u306b\u8ca2\u732e\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u6574\u7406\u3055\u308c\u305f\u900f\u660e\u6027\u306e\u3042\u308b\u30bf\u30b9\u30af\u3092\u4e0e\u3048\u308b\u306e\u306b\u3082\u5f79\u7acb\u3064\u3002<\/p>\n<h2 id=\"toc_Empathy_Map_Examples\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5171\u611f\u30de\u30c3\u30d7\u306e\u4f8b<\/h2>\n<p>\u5171\u611f\u30de\u30c3\u30d7\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u8a2d\u8a08\u306e\u9818\u57df\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u601d\u8003\u3001\u611f\u60c5\u3001\u884c\u52d5\u3001\u7d4c\u9a13\u3078\u306e\u8996\u899a\u7684\u306a\u65c5\u3092\u63d0\u4f9b\u3059\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u7acb\u3061\u306f\u3060\u304b\u308b\u3002 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<\/b>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5bfe\u3059\u308b\u697d\u89b3\u7684\u306a\u8003\u3048\u3084\u3001\u7d0d\u671f\u306b\u5f71\u97ff\u3059\u308b\u6f5c\u5728\u7684\u306a\u554f\u984c\u306b\u5bfe\u3059\u308b\u5fc3\u914d\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5185\u9762\u7684\u306a\u8003\u3048\u3084\u61f8\u5ff5\u3092\u63a2\u308b\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u611f\u60c5\uff1a<\/b>\u30d5\u30e9\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u6c7a\u610f\u307e\u3067\u3001\u611f\u60c5\u7684\u306a\u72b6\u6cc1\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u306b\u5bcc\u3093\u3060\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>Does\uff1a <\/b>\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u306e\u7fd2\u5f97\u306b\u4f59\u5206\u306a\u6642\u9593\u3092\u8cbb\u3084\u3057\u305f\u308a\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u305f\u308a\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5b9a\u671f\u7684\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8abf\u67fb\u3059\u308b\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u898b\u308b\uff1a<\/b>\u69d8\u3005\u306a\u30c7\u30b6\u30a4\u30f3\u30bd\u30d5\u30c8\u3092\u4f7f\u3063\u3066\u3044\u308b\u540c\u50da\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u89e6\u308c\u308b\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u805e\u304f\uff1a<\/b>\u30c7\u30b6\u30a4\u30f3\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u5236\u9650\u306b\u95a2\u3059\u308b\u82e6\u60c5\u3084\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u306e\u597d\u610f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8033\u306b\u3057\u305f\u3053\u3068\u3092\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u5916\u90e8\u304b\u3089\u306e\u5f71\u97ff\u3092\u7406\u89e3\u3059\u308b\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u554f\u984c\u70b9\uff1a<\/b>\u8907\u96d1\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u306e\u683c\u95d8\u304b\u3089\u3001\u5171\u540c\u4f5c\u696d\u3084\u7d0d\u671f\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u307e\u3067\u3001\u8ab2\u984c\u3092\u307e\u3068\u3081\u308b\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u5f97\u308b\u3082\u306e 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wp:paragraph --><\/p>\n<p>\u5171\u611f\u30de\u30c3\u30d7\u304c\u6d3b\u8e8d\u3067\u304d\u308b\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u306f\u3001\u5171\u611f\u3001\u5b9a\u7fa9\u3001\u30a2\u30a4\u30c7\u30a2\u51fa\u3057\u3001\u30d7\u30ed\u30c8\u30bf\u30a4\u30d4\u30f3\u30b0\u3001\u30c6\u30b9\u30c8\u306e5\u3064\u306e\u6bb5\u968e\u304c\u3042\u308b\u3002 \u30a8\u30f3\u30d1\u30b7\u30fc\u30fb\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u307e\u305a\u5171\u611f\u3059\u308b\u6bb5\u968e\u304b\u3089\u30d7\u30ed\u30bb\u30b9\u3092\u958b\u59cb\u3057\u3001\u305d\u3053\u306b\u3059\u3079\u3066\u306e\u30ea\u30b5\u30fc\u30c1\u3092\u76db\u308a\u8fbc\u3080\u3002 \u3053\u306e\u6bb5\u968e\u306f\u3001\u4e3b\u306b\u30a8\u30f3\u30d1\u30b7\u30fc\u30fb\u30de\u30c3\u30d7\u304c\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u5834\u6240\u3067\u3042\u308b\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph 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