{"id":72108,"date":"2023-02-02T05:57:29","date_gmt":"2023-02-02T09:57:29","guid":{"rendered":"http:\/\/ideascale.com\/%e3%83%96%e3%83%ad%e3%82%b0\/%e3%83%9d%e3%83%bc%e3%83%88%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/"},"modified":"2024-02-05T07:55:35","modified_gmt":"2024-02-05T11:55:35","slug":"%e3%83%9d%e3%83%bc%e3%83%88%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e3%83%9d%e3%83%bc%e3%83%88%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/","title":{"rendered":"\u30dd\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u529b\u30e2\u30c7\u30eb\u3068\u306f\uff1f \u5b9a\u7fa9\u3001\u8105\u5a01\u306e\u69cb\u6210\u8981\u7d20\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u30e1\u30ea\u30c3\u30c8"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>\u76ee\u6b21<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Porters_5_Forces\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u30dd\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u529b\u30e2\u30c7\u30eb\u3068\u306f\uff1f<\/h2>\n<p>\u30dd\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u529b\u300d\u306f\u3001\u4f01\u696d\u306e\u305f\u3081\u306b\u7dbf\u5bc6\u306b\u4f5c\u3089\u308c\u305f\u6700\u3082\u91cd\u8981\u306a\u5916\u90e8\u8105\u5a01\u5206\u6790\u30e2\u30c7\u30eb\u3068\u3057\u3066\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u3002 \u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u306e\u30de\u30a4\u30b1\u30eb\u30fbE\u30fb\u30dd\u30fc\u30bf\u30fc\u6559\u6388\u306e\u77e5\u529b\u306b\u7531\u6765\u3059\u308b\u3053\u306e\u6226\u7565\u7684\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u7af6\u4e89\u74b0\u5883\u30925\u3064\u306e\u904d\u5728\u3059\u308b\u8105\u5a01\u529b\u306b\u5206\u89e3\u3057\u3066\u3044\u308b\u3002 \u3053\u308c\u3089\u306e\u529b\u306f\u3001\u696d\u754c\u3092\u554f\u308f\u305a\u3001\u307e\u305f\u5bfe\u8c61\u3068\u306a\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u4fc2\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7af6\u4e89\u529b\u3092\u5f62\u6210\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e5\u3064\u306e\u529b\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u30d0\u30a4\u30e4\u30fc\u306e\u4ea4\u6e09\u529b\u304b\u3089\u3001\u6f5c\u5728\u7684\u306a\u65b0\u898f\u53c2\u5165\u8005\u304c\u3082\u305f\u3089\u3059\u8105\u5a01\u3001\u7af6\u5408\u306e\u6fc0\u3057\u3055\u3001\u4ee3\u66ff\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8feb\u308a\u6765\u308b\u8105\u5a01\u307e\u3067\u3001\u5916\u90e8\u304b\u3089\u306e\u5727\u529b\u306e\u30b9\u30da\u30af\u30c8\u30eb\u3092\u8981\u7d04\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002 \u3053\u306e\u3088\u3046\u306a\u529b\u3092\u4f7f\u3044\u3053\u306a\u3059\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u696d\u754c\u306e\u69cb\u9020\u7684\u306a\u8907\u96d1\u3055\u306b\u3064\u3044\u3066\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5f37\u307f\u3092\u751f\u304b\u3057\u3001\u5f31\u307f\u3092\u8efd\u6e1b\u3059\u308b\u6226\u7565\u7684\u5bfe\u5fdc\u3092\u7df4\u308a\u4e0a\u3052\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u3092\u80b2\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u8981\u3059\u308b\u306b\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u300c5\u3064\u306e\u529b\u300d\u306f\u3001\u5206\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3060\u3051\u3067\u306a\u304f\u3001\u7af6\u4e89\u529b\u3092\u5f37\u5316\u3057\u3088\u3046\u3068\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u6307\u91dd\u3068\u306a\u308b\u7f85\u91dd\u76e4\u3068\u3057\u3066\u767b\u5834\u3057\u305f\u306e\u3067\u3042\u308b\u3002 \u3053\u308c\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u696d\u754c\u306e\u57a3\u6839\u3092\u8d8a\u3048\u3066\u3001\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u9078\u629e\u3092\u884c\u3044\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5916\u7684\u8981\u56e0\u306b\u76f4\u9762\u3057\u3066\u3082\u56de\u5fa9\u529b\u3068\u6301\u7d9a\u7684\u306a\u6210\u529f\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<h2 id=\"toc_Threat_components_of_Porters_5_Forces_model\" class=\"\" style=\"--fontsize: 36; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"36\" data-lineheight=\"46.8px\">\u30dd\u30fc\u30bf\u30fc\u306e5\u30d5\u30a9\u30fc\u30b9\u30fb\u30e2\u30c7\u30eb\u306e\u8105\u5a01\u69cb\u6210\u8981\u7d20<\/h2>\n<p><b>\u30dd\u30fc\u30bf\u30fc\u306e5\u30d5\u30a9\u30fc\u30b9\u3092\u69cb\u6210\u3059\u308b5\u3064\u306e\u5916\u90e8\u8981\u56e0\u306f\u4ee5\u4e0b\u306e\u901a\u308a\uff1a<\/b><\/p>\n<ul>\n<li>\u30e9\u30a4\u30d0\u30eb\u4f01\u696d\u3068\u306e\u7af6\u4e89\u306e\u8105\u5a01<\/li>\n<\/ul>\n<ul>\n<li>\u65b0\u898f\u53c2\u5165\u4f01\u696d\u306b\u3088\u308b\u8105\u5a01<\/li>\n<\/ul>\n<ul>\n<li>\u4ee3\u66ff\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308b\u8105\u5a01<\/li>\n<\/ul>\n<ul>\n<li>\u9867\u5ba2\u306e\u4ea4\u6e09\u529b\u306b\u3088\u308b\u8105\u5a01<\/li>\n<\/ul>\n<ul>\n<li>\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u4ea4\u6e09\u529b\u306b\u3088\u308b\u8105\u5a01<\/li>\n<\/ul>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u4f01\u696d\u6226\u7565\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u4e3b\u8981\u306a\u7d4c\u55b6\u9663\u304c\u3001\u4f01\u696d\u904b\u55b6\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306e\u5927\u304d\u306a\u76ee\u6a19\u3068\u76ee\u7684\u3092\u8a08\u753b\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30dd\u30fc\u30bf\u30fc\u306e5\u30d5\u30a9\u30fc\u30b9\u30fb\u30e2\u30c7\u30eb\u3067\u5206\u6790\u3055\u308c\u308b5\u3064\u306e\u4e3b\u8981\u306a\u8105\u5a01\u8981\u7d20\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3059\u308b\uff1a<\/p>\n<p><b>1.\u30e9\u30a4\u30d0\u30eb\u4f01\u696d\u3068\u306e\u7af6\u4e89\u306e\u8105\u5a01<\/b><\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u696d\u754c\u3067\u3042\u308c\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u9032\u3080\u3079\u304d\u9053\u306b\u306f\u3001\u3042\u3089\u3086\u308b\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u308f\u305f\u308b\u3055\u307e\u3056\u307e\u306a\u7af6\u4e89\u304c\u5b58\u5728\u3059\u308b\u3002 \u7af6\u4e89\u306e\u5ea6\u5408\u3044\u306f\u3001\u5730\u57df\u3001\u653f\u6cbb\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u55dc\u597d\u306a\u3069\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002 \u3053\u3053\u3067\u306e\u4e00\u822c\u7684\u306a\u524d\u63d0\u306f\u3001\u5e02\u5834\u306f\u7e01\u6545\u8cc7\u672c\u4e3b\u7fa9\u3084\u653f\u6cbb\u7684\u512a\u9047\u4e3b\u7fa9\u304b\u3089\u6bd4\u8f03\u7684\u81ea\u7531\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u4f01\u696d\u306f\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3051\u308b\u72ec\u81ea\u306e\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\uff08USP\uff09\u306e\u5f37\u307f\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u8105\u5a01\u306b\u5bfe\u51e6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u8907\u88fd\u304c\u56f0\u96e3\u306a\u7279\u6b8a\u6a5f\u80fd\u3001\u65b0\u3057\u304f\u6709\u7528\u306a\u6a5f\u80fd\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u7d76\u3048\u9593\u306a\u3044\u6280\u8853\u9769\u65b0\u3001\u7af6\u4e89\u306b\u3088\u308b\u8cb7\u53ce\u3092\u901a\u3058\u305f\u7121\u6a5f\u7684\u6210\u9577\u3001\u751f\u7523\u30c1\u30a7\u30fc\u30f3\u306e\u52b9\u7387\u5411\u4e0a\u306b\u3088\u308b\u4fa1\u683c\u5f15\u304d\u4e0b\u3052\u306a\u3069\u3067\u3042\u308b\u3002<\/p>\n<p><b>2.\u65b0\u898f\u53c2\u5165\u4f01\u696d\u306b\u3088\u308b\u8105\u5a01<\/b><\/p>\n<p>\u4f01\u696d\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u7bc4\u56f2\u306b\u304a\u3051\u308b\u65e2\u5b58\u306e\u7af6\u5408\u306b\u5bfe\u51e6\u3059\u308b\u65b9\u6cd5\u3092\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002 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